PUSH vs POP (21)
Hi guys,
i was wondering which the less risk POP or PUSH.....
I've tried testing some offers in push with ROI -99% -100%, after this result ive stoped that the issue is me i didn't testing on the right way so i was quicker ; i didn't take enough time to analyse data and testing more landing pages, creative and bidding, so i've lost my money with traffic source...
actually i want give the POP ADS a try and i need some advices from you guys!!
what i have to do? keep testing on PUSH ADS or try POP ADS!!
I'd go with push. Pops has tons of trash traffic which you need to get rid of. It's possible to get both working, but I'd say push is a lot easier.
For me, push is easier to work with, since there is less bots than in POPs and I can make my own ads which gives me a chance to pre-sell the offer and filter the traffic that way a bit. The problem is the higher competition and uncertain future of the push format.
Originally Posted by matuloo
Originally Posted by fb_lady
Originally Posted by matuloo
Originally Posted by fb_lady
Yay, another pops vs. push fight!
I say Pops, but I'm kinda stupid 
But really, for a super beginner who gets -100% ROI on Push, I say Pops.
Easier to test with and learn the ropes without losing your shirt. Especially if you're targeting lower tier geos.
Plus, traffic sources have several tools to help you mitigate a lot of the garbage traffic. Like CPA Goal on AdCash and Propeller. So there are options to play with and help you understand the whole game.
Yes, Push is easy to get a few small conversions, but also very easy to overbid, and also much harder to scale than pops.
Get some easy wins down first, then graduate to push.
Oh, and when you ignore me and go do push anyway, be certain to use CPC. CPM makes no sense for push and will destroy you.
Originally Posted by fb_lady
Push is definitely going through some changes due to the Chrome update that was released early last month... but not much has happened yet, so it looks like it's probably not going to be as hot as expected. Too early to tell though, not everyone has the update installed yet either, so we shall see.
On the other hand, POPs were supposed to get killed by several Chrome updates already too and this traffic type is still around... go figure
One way or another, if push really get's killed, we will just find some other traffic source, keep in mind that 2 or so year ago, nobody in AM (almost) was using push traffic at all.
Both traffic types still work an generate money.
You just have to make them work, find the right offer and angles to promote.
Especially the offer part is crucial as with bad offer all traffic sources will be looking impossible to make work.
If you are new, start with lower payout SOIs, it's easier to get conversions and traction and then progress from there.
Also do not jump much between sources, rather master one and once you are ready you can start scaling the proven campaign to others.
Push vs. Pops won't make a huge difference, since most push networks have sourced push subscribers from pop sources. The most important part of what you're testing is the offer.
If you're promoting a weak offer, none of the traffic types will get you anywhere, but if you have a solid one you can make it work on both traffic types.
Propeller is a solid traffic source when it comes to both pop and push traffic, so you can stick with it for the moment and focus a bit more on the offers that you are promoting.
Originally Posted by fb_lady
So much for AM or POPs being dead
Both traffic types are good for beginners.
Pops are probably easier to learn in sense that you have to deal with less elements there.
Pop funnel: Landing Page -> Offer
Push funnel: Creatives - > Landing Page -> Offer
Quality wise they are both not the best ones but the advantage of Push is that there it´s easier to get higher payouts and other flows running.
That means that chances to get booted from offers are not that high compared to pops depending on what you run.
Another difference in my opinion is the easiness to start campaigns vs scaling.
On pops it can take longer to weed through the crap until you see more stable results but then it can be easier to scale.
On push it can be very easy and fast to get conversions and find profitable campaigns but therefore the scaling can be more challenging.
In the end it doesn´t matter that much which one you choose, important is that you decide for one and then stick with it and not jump from one to the other just because you don´t succeed right away.
Originally Posted by erikgyepes
Originally Posted by fb_lady
Originally Posted by platinum
Originally Posted by fb_lady
You ran a few direct-link offers on push with 99% ROI and you want to jump to other traffic source because you think it can help. I remember when I was on MadSociety forum and I heard some very good, maybe a little bit brutal quote from Malan - in most cases you are the problem. No traffic source, offer, landing page. You just lack of some necessary skills. Maybe it's picking the offer, spying, bidding or something else. But it's fine because in every industry you need time to learn. After almost 2 years in AM I still struggle but I feel I know muuuch more than year ago. When I started web design my works sucked. After 2 years I could say that I was good designer. After 3, even very good. Of course it's not about staying with the same traffic source and offer forever but from what I see, you want to switch definitely too quickly.
And if I'd advice - I didn't try POP but I still prefer to battle with creatives on Push (which are one element more on push) than with bot traffic. But it's only me, like guys above said on Pop you have less elements to learn.
Good luck!
Originally Posted by caravaggio
Originally Posted by caravaggio
You ran a few direct-link offers on push with 99% ROI and you want to jump to other traffic source because you think it can help. I remember when I was on MadSociety forum and I heard some very good, maybe a little bit brutal quote from Malan - in most cases you are the problem. No traffic source, offer, landing page. You just lack of some necessary skills. Maybe it's picking the offer, spying, bidding or something else. But it's fine because in every industry you need time to learn. After almost 2 years in AM I still struggle but I feel I know muuuch more than year ago. When I started web design my works sucked. After 2 years I could say that I was good designer. After 3, even very good. Of course it's not about staying with the same traffic source and offer forever but from what I see, you want to switch definitely too quickly.
And if I'd advice - I didn't try POP but I still prefer to battle with creatives on Push (which are one element more on push) than with bot traffic. But it's only me, as like guys above said on Pop you have less elements to learn.
Good luck!
Originally Posted by jaybot
Push and Pop may work for different offers but you need to spend more time eliminating the bots on Pop traffic. Push is slightly more expensive than Pop but you only pay when someone is clicking on the ads.
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