Push traffic - baby steps to glory (hopefully!) (7)
I am currently focusing 80 per cent of my time on free traffic and 20 per cent on paid ads - only push traffic. I created this follow along for support on my push traffic campaigns.
Yesterday, it touched green for a bit with 4 conversions with 380 clicks, before slumping back to - 60 per cent at the end of the day. This is with no optimization whatsoever.
I had earlier asked for support on the campaign in another thread, but did not get a response, so I am posting it again here:
"If you remember, I posted my first conversion about a week back. It was - 50 per cent on day1. But I tried to "optimize" and in 2 days the Click Through Rate went up 5x and the conversions slumped to 0. So, I lost all the money for two straight days ( - 100 per cent ... - 500 per cent rather because I got clicked 5 times more!). Here in the "optimization", I made a few more ad sets and targeted the exact areas of India that got the conversions.
Anyways, after that I brought it back to the settings of day 1 to cover entire India and again got conversions from those areas plus other new areas. The ROI went up again up to -45 per cent.
Then I observed around 65 per cent conversions happen between a 4 hour period, so let the campaign run only at that time (6 hour period) the next day. I got a conversion right away. And it was 500 per cent ROI ( around 250 per cent ROI when the day ended). But then I got too few clicks the next day. After that I maxed out the frequency capping from 3 to 10 and saw the clicks increase the next two days, but no conversions again. But still it was - 10 per cent ROI in 3 days.
Today, I brought it back to day 1 settings.
Now instead of jumping back and forth for this campaign, how do I do a proper optimization? 
I have got 22 conversions so far.
P.S. I have used direct linking throughout as the advertiser does not allow our own landers. And it is Evadav push traffic on India geo.
P.P.S. Also, with the current campaign ($6 payout) for which I started this thread, say it suddenly converts at 1000 clicks at - 40 per cent ROI. For this one other than letting the campaign keep running what should be my next step related to optimization ? "
I have got 22 conversions so far.
What does the offer description say, is it something like "no own pre landers allowed" or rather something like "no own pre landers without prior approval allowed"?
Anyway, next step would be to keep it going to get more conversions and cut bad placements.
IN is huge and has lots of traffic so you can cut a bit more aggressive.
And -40% ROI isn´t that bad when you think about scaling potential.
How many craetives did you test?
What language do you use for the creatives?
@twinaxe
Here's the answers to your questions:
1. What CTR went up 5x, creative CTR or LP CTR?
Creative CTR. But is an increase LP CTR a good sign compared to Creative CTR?
2. How many conversions did you have that you ran such tight targeting?
Two or three, where others had zero. This was when I had about 15 conversions. And that spoke my inexperience here.
3. Are the conversions split across many placements or do they come from only 2 or 3 placements or so?
I am not sure... What are placements? Do you mean specific places in the geos or the section on sources of traffic (where are there unique IDs for the sources of traffic?)
4. On what network do you run the offer?
Evadav and Lemonads
5. What does the offer description say, is it something like "no own pre landers allowed" or rather something like "no own pre landers without prior approval allowed"?
It said "no own pre landers without prior approval allowed" It is a bit tricky because the direct link and creative are in Hindi. The adv was to provide a direct link and creative in English, but there has been a delay. I was thinking if inserting an English landing page sandwiched between the Hindi creative and direct link would help?
And I have been lazy here wondering whether LPs really help as it would entail to many more clicks before the (and mean extra work at the beginning to learn the cleaning skills, hosting etc. ). But the stats almost always prove LPs work better than direct links.
6. So the $6 payout offer is the one with the 22 conversions?
No, this is another offer in Greece and has a simple one click flow, but not a single conversion after 1200 clicks and $12 ad spend.
This offer pays $0.28 and has 56 conversions now at around -50 per cent most of the time.
Is there a way to create a retargeting campaign(maybe a look alike audience) to a better converting landing page for the conversions from the direct link...
Also, is retargeting visitors to a landing page for a small payout offer like this one useful?
When you have a high creative CTR on a clickbait creative or unrelated to the offer it doesn´t help much.
Then often a lower CTR but more related to the offer can result in higher CR and higher profit.
Same with LP CTR, just a high CTR doesn´t help at all when the LP is not converting.
In such cases a lower CTR can also make more profit when the CR is better then.
And an increase in CTR only helps when you run profitable already and when the performance then stays the same or decreases just as much to still run on profit.
When you run on loss and have 5 times higher creatice CTR then it only means that you lose 5 times as much as before when performance stays the same.
It´s important to not only see such values and numbers isolated, better try to understand how they play together with other values and parameters in your campaign.
It´s understandable that you want to move on with your campaigns ASAP.
But every list (BL/WL) is only as good as the data you feed it with.
And when you run WL campaigns with only converting placements but don´t have enough data yet you have two problems.
1.) You also run placements that only had lottery conversions.
These are random lucky conversions that don´t tell anything about the palcements real and longterm performance.
That means that it can happen that some placements only had one of these lucky conversions and don´t convert anymorer again so that you risk to lose money on such placements.
2.) Without enough stats you also can´t tell if these placements have volume so it´s good possible that you don´t have enough traffic when you target too tight with too less stats.
So to get better results you need more stats, 15 conversions altogether is way too low for a good WL.
As your´re running on Evadav these would be the sources there.
So it doesn´t say that own pre landers are not allowed at all.
You just have to get them approved first.
About the language, often LPs in English works good in IN.
At least for the stuff that I ran and run there.
For push creatives it´s worth to split test English with Hindi.
This offer pays $0.28 and has 56 conversions now at around -50 per cent most of the time.
No conversions or 56 conversions?
What is right now?
Also, is retargeting visitors to a landing page for a small payout offer like this one useful?
As far as I know it´s not possible on Evadav but it´s possible on Propeller for example.
But I can´t really tell anything about retargeting because I don´t use it myself.
Maybe someone else with more experience can tell more about it.
@twinaxe I have 63 conversions right now. I remember I was trying to fiddle with the sources that got me clicks when I was doing another high ticket crypto offer that paid $500, but I killed it immediately after taking right advice here. I was just looking at the specific geographical areas and not the sources (with their IDs) that converted. I can check that now and read all your answers carefully. Will update here tomorrow on this after properly checking your feedback, fresh in the morning after a night's sleep.
@twinaxe
Quick update:
1. The next step for this campaign with 64 conversions now is to keep it running till I find all the sources IDs (not the GEOs) where it was profitable and run the ads only there? Till how many conversions should I run till I use on white list? This offer pays out $0.28
2. The $6 payout is another offer. I did not get a conversion till 1000 clicks. I was asking about the way to handle this campaign if I get a conversion at say - 50 per cent. Like the optimizations needed to make this profitable?
No worries, such stuff can happen
There you take the good and stable converting placements and target only these placements.
But you should also keep your BL campaigns running and just cut the non performing placements.
You can mostly get more volume from BL campaigns compared to WL.
But usually I prefer to use 5 conversions as minimum.
You can check HERE, there I explained a bit better how I do it.
Would be great when you could post some more info about the campaign like how many landers did you test, are the 1000 clicks from Push, do you receive most of the clicks from only a few placements and such stuff.
So when you could provide more details I can tell you more about it.
The more info you post the better we can help
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