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my first green campaign (4)


02-22-2020 08:03 AM #1 vilan996 (Member)
my first green campaign

Hello guys,

my first week here into STM is gone and i'm feeling more "confortable" with sweeps campaigns.

since i started my first campaign on 02-14-20, i finally found a green one, and had almost 170% of ROI.

after a short exciting period due to see the green into a campaign, i just collected all the enthusiasm and started thinking how to scale up.

i'm just looking for things out of there (into STM Forum), with the voice "Optimization", but i'm a bit afraid of losing the positive ROI after my money are spent.

which are the best steps in order to try to continue to get more value from this campaign?

hope you guys can help me to understand


02-22-2020 08:50 AM #2 twinaxe (Senior Moderator)

At first congrats to your campaign.

I can understand your concerns but at one point you have to do the jump

And it's normal that ROI drops when you start to scale.

Can be because you bid higher, receive traffic from more placements and so on.

One thing you should keep in your mind is that ROI is not as important as the profit.
And when you run on volume you often have a lower ROI but still a higher profit.

Anyway, about your campaign.

It's hard to say what you should do when we don't even know what you did already

What do you think about opening a follow along so that we can work on your campaigns together with you?


02-24-2020 03:55 AM #3 vortex (Senior Moderator)

First of all @vilan996 - congratulations on your green campaign!

Like @twinaxe suggested, it would be best to start a follow-along so we can guide you better.

We need to know the details:

-What kind of offer? (We don't have to know the EXACT offer - just the vertical and the conversion flow.)

-Which geo?

-Which traffic network? How many traffic networks have you scaled to?

-How many landing pages have you tested?

-How many offers have you tested before finding this profitable one?

-What have you done to optimize the campaign? Blacklisted/whitelisted traffic segments? Tested bids? Tested targeting?

Answers to these questions will help us to better guide you.



Amy


02-24-2020 03:48 PM #4 twinaxe (Senior Moderator)

@vortex

It´s already running HERE


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