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How to scale a green campaign (21)


02-22-2020 12:47 PM #1 vilan996 (Member)
How to scale a green campaign

Hello guys,

as suggested by twinaxe i open a thread here to ask for a help to you.

My first week here into STM is gone and i'm feeling more "confortable" with sweeps campaigns.

since i started my first campaign on 02-14-20, i finally found a green one, and had almost 170% of ROI.

after a short exciting period due to see the green into a campaign, i just collected all the enthusiasm and started thinking how to scale up.

i'm just looking for things out of there (into STM Forum), with the voice "Optimization", but i'm a bit afraid of losing the positive ROI after my money are spent.

which are the best steps in order to try to continue to get more value from this campaign?

What i've done?

i've tested different geos on popads and found 1 that convert really well and so started a campaign only targeting that one, i just set budget to 0.0004 + 5$ of top up, and is not yet consumed.

hope you guys can help me to understand


02-22-2020 05:11 PM #2 twinaxe (Senior Moderator)

Great that you start your follow along.

But as I said, it´s impossiblre to help when we don´t know what you did already.
Would be great when you could tell a bit more.

Do you still run push subscription smartlinks without a tracker?
Or do you run something else now?


02-22-2020 05:16 PM #3 vilan996 (Member)

sorry, thought was enough what i said, i'm running what's written on 1$ guide, sweeps PN all landings , using Voluum, with mobipium as affiliate network


02-23-2020 06:24 PM #4 twinaxe (Senior Moderator)

Quote Originally Posted by vilan996 View Post
thought was enough what i said
The more info the better

I just asked because you said

My first week here into STM is gone and i'm feeling more "confortable" with sweeps campaigns.
So I wasn´t sure if you still run the PN smartlinks or if you entered the next level already.

Well, about the smartlinks.

i've tested different geos on popads and found 1 that convert really well and so started a campaign only targeting that one, i just set budget to 0.0004 + 5$ of top up, and is not yet consumed.
Is the 170% ROI from one campaign in the one Geo you found?

To scale you should test different bids.

And what is your targeting?

Mobile, desktop, OS, carrier or WiFi traffic?


02-23-2020 09:45 PM #5 matuloo (Legendary Moderator)

While waiting for more info and answers on the questions from twinaxe, let me just post something:

...when scaling, you will always use some % in the ROI column... it's always like that. To get more volume, you have to open the targeting up a bit, possibly raise the bid too... this always translates to lower ROI.

However, the increased volume should make up for that. Focus on final profits, ROI % is less important.

The easiest way of scaling is to up the bid and budget ... this way, you can maximize the traffic from that well converting spot. You can also try to make several campaigns targeting the same spot, sometimes it's an easy way to get more traffic from the same spots.

Then target more spots, then explore other traffic sources. Then there are other GEOs you can test etc... There is a lot you can do, but tell us more about what you alredy did so I don't advice on steps you have already experimented with.


02-24-2020 06:11 AM #6 vilan996 (Member)

Ok guys thank you all for the answer, here are most detailed info


-What kind of offer? (We don't have to know the EXACT offer - just the vertical and the conversion flow.)


I’m running Push Notifications from Mobipium


-Which geo?


After tried different geos I’ve seen that 2 from tier 3 and tier 2 are more profitable than the others (not that much, but at least they are green and I would like to try to scale up them)


-Which traffic network? How many traffic networks have you scaled to?


Considering that I’m a newbie and don’t have too much budget to invest for now, but I’m working for it, I’ve just tested PopAds as traffic network, but if I get more confident with it I’ll take in consideration to use zero park also (Is that correct the fact that I would like to concentrate myself into just one traffic network at the beginning? Or should I try different one now?)


-How many landing pages have you tested?


As I said I’m still a newbie and I’m still learning.. so here I would ask to you if it is worth to run a landing page into a PN direct offer, if so, where can I find a landing page for this kind of offer?


-How many offers have you tested before finding this profitable one?


Just 2 kind of offers, always from mobipium, and always Push Notification


-What have you done to optimize the campaign? Blacklisted/whitelisted traffic segments? Tested bids? Tested targeting?


I’ve just followed 1$ guide to optimize the campaign + the tips that I found on the forum that are on popads, I’ve let them run out of money then I checked which websites are converting well then excluded the others, and changed the bid from 0.0002 to up 0.0002+ each time (until 0.0008)


But here’s a question: do I have to wait for campaign to run money out in order to optimize/ edit it? Or should I do it while is running?


About devices I’m running smartphones and tablets only


Hope the informations are enough to help me get more from my campaigns


02-24-2020 09:07 AM #7 AdMaven (Veteran Member)

Quote Originally Posted by vilan996 View Post
Ok guys thank you all for the answer, here are most detailed info


-What kind of offer? (We don't have to know the EXACT offer - just the vertical and the conversion flow.)


I’m running Push Notifications from Mobipium


-Which geo?


After tried different geos I’ve seen that 2 from tier 3 and tier 2 are more profitable than the others (not that much, but at least they are green and I would like to try to scale up them)


-Which traffic network? How many traffic networks have you scaled to?


Considering that I’m a newbie and don’t have too much budget to invest for now, but I’m working for it, I’ve just tested PopAds as traffic network, but if I get more confident with it I’ll take in consideration to use zero park also (Is that correct the fact that I would like to concentrate myself into just one traffic network at the beginning? Or should I try different one now?)


-How many landing pages have you tested?


As I said I’m still a newbie and I’m still learning.. so here I would ask to you if it is worth to run a landing page into a PN direct offer, if so, where can I find a landing page for this kind of offer?


-How many offers have you tested before finding this profitable one?


Just 2 kind of offers, always from mobipium, and always Push Notification


-What have you done to optimize the campaign? Blacklisted/whitelisted traffic segments? Tested bids? Tested targeting?


I’ve just followed 1$ guide to optimize the campaign + the tips that I found on the forum that are on popads, I’ve let them run out of money then I checked which websites are converting well then excluded the others, and changed the bid from 0.0002 to up 0.0002+ each time (until 0.0008)


But here’s a question: do I have to wait for campaign to run money out in order to optimize/ edit it? Or should I do it while is running?


About devices I’m running smartphones and tablets only


Hope the informations are enough to help me get more from my campaigns
So, Of course you should optimize while running. Understand first what are your optimization tools. Is it specific sources or just subscription age that's working great. Because you got a factor of saturation, campaign can be awesome but then again it can decrease slowly. So always keep innovating. But if it's just the beginning and you don't consistency wait for more data in my opinion. if you trust your data and think it's enough then go for it
Good luck!


02-24-2020 03:43 PM #8 twinaxe (Senior Moderator)

After tried different geos I’ve seen that 2 from tier 3 and tier 2 are more profitable than the others (not that much, but at least they are green and I would like to try to scale up them)
Then stick with what´s working and try to scale that before you do something else.

I get more confident with it I’ll take in consideration to use zero park also
Better use PropellerAds or Clickadu first.

Zeropark is a great source but in my opinion rather for a bit more experienced affiliates.

They have huge volume so that you need to spend more money there to find the good placements.
So especially when you don´t have that much budget it´s better to start on easier sources.

so here I would ask to you if it is worth to run a landing page into a PN direct offer, if so, where can I find a landing page for this kind of offer?
No, for these offers/smartlinks you don´t need a LP

I’ve just followed 1$ guide to optimize the campaign + the tips that I found on the forum that are on popads, I’ve let them run out of money then I checked which websites are converting well then excluded the others, and changed the bid from 0.0002 to up 0.0002+ each time (until 0.0008)
Great, in the end you also can´t do much more for such campaigns.

do I have to wait for campaign to run money out in order to optimize/ edit it? Or should I do it while is running?
You can and should exclude non converting placements already when the campaign is running.

When you keep bad placements running until the budget is done you just waste money.

But don´t change the bid in a running campaign.
Better create a new campaign when you want to test a new bid.

Clone the original campaign for it so that you can make use of yourt already collected stats.


02-27-2020 07:18 AM #9 vilan996 (Member)
How to scale a green campaign Pt.2

Hello everyone,

few days are passed since i've launched my first campaign, and after that i've tried different offers, in order to see which one could better convert.

Finally i've found one that in the last 3 days is still green.

Now, first i would like to thanks everyone of you that helped me in launching my first campaign, getting my first dollar (actually now i'm at 23$ on 70$ spent, bad but not too much, I think), and in setting up trackers.

Secondly I want to ask to you to help me to get much more from that campaign, and scale it up as much as I can.

Here are the following steps that I've taken:

As affiliate network I've chosen Mobipium, because was the first that I heard about and because the offer where pretty simple to set up into a campaign;

then used PopAds as traffic network, due to it's costs (just 10$ as first deposit where good enough for a newbie like me). But now I can afford a new traffic network like, maybe, PropellerAds (as suggested).

What about the campaign:

So as said before, i'm running PN Football streaming direct link offer, in a tier 2 country, who's getting me not too much visits, but few convertions, who made it a green campaign.

Just spent something like 7.5$ on that campaign, and get like 9$ back.

After those money spent, i've tried to optimize it, using Voluum and seeing what was converting well like (OS, Language, City..), and now the campaign is getting me more money than before, but I want more, and I don't know if I can get more from this Traffic Network.

My question is: should I switch the Traffic Network? Or could I better optimize it into PopAds?

P.s: forgot to say that i used to spend starting 0.0002$ on bidding, till i get 0.0008, could I bid more? or it's enough from this campaign?

Thanks to all of you who get me an answer and help me scale it up


02-27-2020 10:04 AM #10 twinaxe (Senior Moderator)

Hey there, I merged your post into this thread.

You don´t need to open a new follow along for it when it´s still about the same stuff.

That way it´s easier to keep an overview

My question is: should I switch the Traffic Network? Or could I better optimize it into PopAds?
My suggestion is to step up the game and start with a bit more advanced stuff (working with landers and other offers).

These push smartlinks are good to make the first few Dollars but they won´t make you rich.

You already use Voluum, that means you have additional recurring monthly costs apart from your ad spend so it´s better to run something where it´s easier to cover all the costs.

So maybe a good next step would be to start the 40 days tutorial so that you can learn how to work with landers and how to run other offers like sweeps or so.


02-27-2020 12:42 PM #11 vilan996 (Member)

great!

sorry for running same follow along, i'm still a newbie.

Sure i will start 40 days guide to learn how to run different offers and getting more money to cover all costs!


02-29-2020 08:31 AM #12 vilan996 (Member)

Ok guys i've just started my 40 days journey, but i'm still at the beginning because of some stuffs that i had to solve this days.

anyway, i've let my previous campaign (the one that i was talking about at the beginning who took me into some profits, and the first green campaign), work with some money (few bucks left from the first deposit), but as i see, it still converts and get me (few) profits after one week, and even better than the beginning.

So I would like to ask to you, do i need to stop it runs out of budget, or should i continue feeding it and try to get more money till it become red again?


02-29-2020 09:16 AM #13 twinaxe (Senior Moderator)

So I would like to ask to you, do i need to stop it runs out of budget, or should i continue feeding it and try to get more money till it become red again?
Try to answer the question yourself.

Should you stop something that makes you money or not...

Keep it running as long as it works.


02-29-2020 03:01 PM #14 vilan996 (Member)

Quote Originally Posted by twinaxe View Post
Try to answer the question yourself.

Should you stop something that makes you money or not...

Keep it running as long as it works.

ahahah i thought so.

but if i change from popads into propeller, would it change something?


02-29-2020 03:33 PM #15 twinaxe (Senior Moderator)

but if i change from popads into propeller, would it change something?
Yes, that would change the situation.

Right now you have a profitable campaign running on Popads for a specific targeting on a specific bid.

But that doesn´t mean that the same campaign setup is automatically profitable on other sources, with other targeting or with a different bid as well.


02-29-2020 05:52 PM #16 jaybot (Veteran Member)

Quote Originally Posted by twinaxe View Post
Yes, that would change the situation.

Right now you have a profitable campaign running on Popads for a specific targeting on a specific bid.

But that doesn´t mean that the same campaign setup is automatically profitable on other sources, with other targeting or with a different bid as well.

Yup. I have the opposite problem. I wish I could take anything from my profitable camps on Propeller and have them work as well anywhere else

Also, that push sub collection offer you are running on mobipium would never get approved on propeller, as they don’t allow even pops camps to go to pages which focus only on push collection. Popads is way more lenient.


03-01-2020 01:27 PM #17 twinaxe (Senior Moderator)

Also, that push sub collection offer you are running on mobipium would never get approved on propeller, as they don’t allow even pops camps to go to pages which focus only on push collection. Popads is way more lenient.
Is Propeller that strict for Pops as well?

I thought these rules only apply for their Push traffic.

And yes, Popads was always a bit more lenient than others although Exo had also a phase few years ago where you could also run very aggressive there for some time.


03-01-2020 02:30 PM #18 jaybot (Veteran Member)

Quote Originally Posted by twinaxe View Post
Is Propeller that strict for Pops as well?

I thought these rules only apply for their Push traffic.

And yes, Popads was always a bit more lenient than others although Exo had also a phase few years ago where you could also run very aggressive there for some time.
Yes. I get reminded every time I start a new campaign if I forget to turn of my filtering rules for proxy traffic.

If it’s a regular LP for an offer which happens to have a push sub, that’s okay. But if it’s ONLY a push sub LP “click here to continue” it will get rejected/suspended.


03-02-2020 12:32 PM #19 twinaxe (Senior Moderator)

If it’s a regular LP for an offer which happens to have a push sub, that’s okay. But if it’s ONLY a push sub LP “click here to continue” it will get rejected/suspended.
Ok, but it´s also a bit understandable.

In the end such landers are spammy as hell and when you only want to collect subs you are also a direct competitor somehow.


04-07-2020 12:49 PM #20 zarabreak0 (Member)

Great thread, solved one problem which bothered me for a long time since I followed vortex' 40 days tutorial, btw it is a great masterpiece! When I first ran a smartlink offer, I didn’t noticed there was a default creative or prelanders in the offer link, just copyed link to my tracker, but after no green I began to wondering there was sth wrong, so I checked offer link again, saw my lander is similar to the default creative, which means the visitors will play the sweeps wheel game twice!!! Until then I still don’t know what is smartlink offer, I asked my AM who just told me there is no need to upload my own lander into my tracker, just choose the direct link option and copy the offer link and RUN! And I saw @twinaxe replied in this thread “for these offers/smartlinks you don´t need a LP” also proved my AM. But I still confused, if everyone choose the same offer with the same creative, how it possible to compete with each other? Hope anyone can explain that, Thanks!


04-07-2020 01:02 PM #21 matuloo (Legendary Moderator)

Until then I still don’t know what is smartlink offer, I asked my AM who just told me there is no need to upload my own lander into my tracker, just choose the direct link option and copy the offer link and RUN! And I saw @twinaxe replied in this thread “for these offers/smartlinks you don´t need a LP” also proved my AM. But I still confused, if everyone choose the same offer with the same creative, how it possible to compete with each other? Hope anyone can explain that, Thanks!
Smartlinks rotate a lot of offers, based on how they perform... several criteria is used here, for example the GEO, OS, connection type, some categorization etc... the basic idea behind a smartlink offer is to monetize all traffic that someone sends to it. It was built for mediabuyers/publishers that had a lot of mixed traffic at their hands and they didn't want to bother with optimizing every single GEO or traffic type.

It's important to realize that if you take a single offer and build the funnel for it, then buy the right traffic, the revenue and profit will be higher. Smartlink is a basically a shortcut, that results in lower conversions. But if you can get VERY cheap traffic, smartlinks are a great option.

The fact that there are many offers rotated, makes it hard to use LPs, because the verticals can be mixed too... you could still use some very generic ones, such as a warning page or age restriction LP or something like that. But, since the smartlinks operators realize this, many of the offers that they rotate already have LPs built in. That's why its possible to directlink to a smartlink.

But I still confused, if everyone choose the same offer with the same creative, how it possible to compete
The key is to buy the traffic that works with the smartlink the best... if you see a specific GEO/OS/Connection perform better, try to buy more of such clicks. It's all about simple math, you need to buy the right traffic at the lowest possible price. Competition is fierce for sure, but it can be done.


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