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Please critique my optin - redirect - landing page workflow (24)

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Hello all,

I have an authority site in the guitar learning niche, that I partially monetize with affiliations to top-notch online guitar courses (100% white and high quality, popular offers)

I'm promoting an offer with the workflow shown below.

The offer is a popular online guitar course that people can enroll 14-day free (credit card required to avoid multiple free trials for one person)

1) Lots of free downloads on the whole website take users to the opt-page:
https://www.fachords.com/download/request/

2) After entering the email, a confirmation page appears
https://www.fachords.com/download/confirm/

3) From the confirmation page, users are automatically redirected to the pre-landing page.

For this page I've used the same fonts and CSS of the offer page (great tip by Caurmen)

https://www.fachords.com/lp/guitartricks-free-trial/

From here, users can click for the offer sales page and enter their data. If they do, a commission is fired.

Thank you in advance for any critique, suggestion or feedback :-)

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I'd suggest the following:

If you have a more aggressive sales pitch on the website before the visitor lands on the optin page, then ok, otherwise might be good considering to do a list-type of the benefits one gets by putting their email.

Move the call-to-action above the fold. People are lazy, don't make them scroll and make sure to have it visible even when accessing the page from a mobile device.

Hope it helps

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Thanks a lot!

The reason why I've put the CTA button below is that I want the users to read the credit card request explanation (credit card needed to avoid multiple free trials for one person) before going to the offer page.

Probably it would be better to split test the CTA position.

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I'd move the CTA like in the below example, then split-test a few variations of the call to action text to see what gets better results.



In case you don't want to create different variations of the same landing page, you can easily split-test CTA text with Google Optimize.

Also, I noticed that you give a 60 days money-back guarantee in the FAQ section.

Don't give people reasons why they should submit a refund request. 60 days is way too long for any training, so you'd better short it at around 15 days max. This way the people won't abuse with the content.

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Nice change, I'll try it out. I use a CMS that allows easy split testing.

Right, but these are the Terms of Use of the offer, not mine :-)

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Hi,

can you please give a link to this:
"For this page I've used the same fonts and CSS of the offer page (great tip by Caurmen)"

Thanks!

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Here you go:
https://stmforum.com/forum/showthrea...ht=Offer+Owner

I'm going also to edit my OP and add this link

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Just saw the PM from you, I'm glad that some of my tips have helped you to do some revenue with your site!

Since you mentioned you're not working with paid traffic yet, I'd like to point you to this speech from the recent AWA conference : https://stmforum.com/forum/showthrea...hony-Sarandrea

Anthony talks about how to use paid traffic to grow a related asset, so the guitar authority site in your case. Check it out please.

TO get back to the initial question, I think the funnel is setup correctly, now it's just about tweaking it for maximum conversions. So maybe better copy, test more incentives, play with the layout. And of course, try to find more offers to promote.

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Thanks! I'll check the speech out and then I'll come back with some feedback :-)

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Just watched the talk, awesome! I've got lots of great suggestions from Anthony, thanks!

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Great! He shared some solid info in that video. Do you need help with some of what he mentioned?

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My takeaway from this talk is that we need to find a way to build something on the top of the traffic we buy.

In the case of an authority site like mine, it's better to capture data of the user with a freebie, a survey, whatever, before sending people to the affiliate offer.

In this way, I can build a list that I can use to propose other offers, driving traffic, etc.

Did I understand all? :-D

Matuloo, you magistrally highlighted these concepts in the talk's thread:

I think I've to do some work to produce new content-oriented for this kind of workflow. Again awesome talk and suggestions, thank you!

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Yup, you got the concept right


I actually did that on purpose since we already talked about this here on the forum in a different thread that you started So I still had it at the back of my mind

Plus the fact that I actually went through the buying process of a guitar with my son helped it too. I think your niche is very suitable for this type of promotion and you could benefit from it a lot.

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Yep! A question came to my mind. With this setup, we have a funnel longer than the usual traffic->landing page->offer->conversion.

Suppose we have a 10 autoresponder email series, and conversions can appear some days after the user clicked on our ads.

What is the best way to track conversions for this kind of funnel?

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Hm, I'm not sure how to handle this to be honest.

The original click will get the ID assigned to it, but those who click on the link in a follow up email will not be labeled anymore. You would have to store the original clickID somehow, then assign it to all the links in the follow up emails. This could be a problem.

It would probably make sense to use some sort of multi-offer LP tracking... so the CTA leading to the original offer would use offer1, the email subscription would be offer2... in this case you would have to code a custom postback script that would let the tracker know that the particular click converted into an email subscriber. This way, you would be able to optimize for email subscriptions, or at least keep track of what traffic converts well into subscribers.

But the follow up emails would probably need to be handled separately, so new campaigns for each of them, so you could track the effectivity of such promotion.

I'm not really experienced with tracking such complicated funnels, maybe someone else will chime in with some tips.

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Yes it's not an easy thing. Probably I can do something with Google Analytics, setting Goals in the proper way.

I know that Mailchimp provides a "tag" feature, I still have to investigate but I could tag users depending on the ad/channel

Interesting topic!

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Google analytics could work to some extent, but based on my exprience, it's not the most accurate system of all. Especially with multi channel traffic acquisition. It's not bad to get an idea, but usinng clickids and a typical affiliate tracker is way more accurate.

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Thanks Matej!

I've done some math... this workflow has about 30% CTR on the pre-sell page, and 0.3% conversion rate, not much I think

In my opinion, this is due to the fact that traffic is cold and I'm asking for the credit card number

How do you consider a 0.3% CR? People arrive to my site from SEO

thanks

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Untargeted SEO traffic usually converts worse than bought traffic, since that comes from specifically targeted audience and using banners that do the preselling. But 30% CTR on the presell page indicates rather strong interest so I would expect higher CVR. Did you calculate the CVR from those who clicked through the presell page or from the overall traffic?

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Thanks for the explanation.

The CVR is calculated from the overall traffic.

The CVR from those who clicked is 0.55%

I have to say that the final sales page of the offer sucks, but I can't do anything there :-)

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Could be a problem with the sales page for sure, if it's bad then yes, the results will be affected. Have you tested some other offer in the same niche?

0.55 is still quite low, with the CTR you report, I would expect it to reach 2-3% for sure, possibly even higher. I don't have direct experience with an offer like you're promoting, but I have promoted some digital offers and I was able to reach even 7-8% in some cases... but then again, that was paid traffic so not sure how much relevant those numbers are.

Speaking about organic traffic, the closest website I had was an adult review website, all pure organic traffic and some of the reviews converted like 1:10.... but there were also some that needed 500 clicks to make 1 conversion. The actual tours/sales pages had a big impact, as well as what I wrote in the reviews.

One way or another, 0.55% is not a good number.

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Yep, the most logical thing is to test some other offer. Thanks as always for your help, I can give you some guitar lessons if you'd like :-)

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Hehe, I told my son to teach me something on the guitar last week, didn't go that well, maybe I'm too old for that

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You're never too old to learn something new, plus playing an instrument is good for your brain aging... Here's a new angle to test, "learn guitar to preserve your neurons" :-)

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