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How I Built a $100k+ per Day Lead Generation Biz from Scratch - Anthony Sarandrea (26)

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ANTHONY SARANDREA - How I Built a $100k+ per Day Lead Generation Biz from Scratch - AWA2019 REPLAY



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This video is part of the exclusive bonus for our members, for more information and full list of available AWA2019 speeches, visit this thread: https://stmforum.com/forum/showthrea...M-members-ONLY!
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Some information about the speech and the presenter:


The key to building a high-profit lead generation business is to own the customer, not the offer.

Anthony Sarandrea is one of the best lead generators in the world. He’ll show us how to make tens of millions of dollars without the need for an office, and only hiring friends and family.

Anthony will share his process on how to capture customers without owning the store and how to build a brand without owning the offers.

He uses three simple steps to build long term, sellable affiliate businesses through data, branding, and customer lifetime value.

Learn how to diversity traffic outside of Facebook and discover actionable directions on how to start generating commissions overnight with 100% white hat tactics.


Speech by Anthony Sarandrea
Co-Founder, Pocket Your Dollars

Anthony Sarandrea is recognised as one of the top customer generators in the world. He specialises in the financial services, mortgage, and insurance space, where he runs a team that drives over 1 million customers a year. Today, he runs a profitable portfolio of websites that reaches millions of buyers every month and drives 5,000+ inbound phone calls per day off of internal websites as an affiliate.

He is consistently featured as one of the top “Under 30” entrepreneurs and was recently featured alongside Snapchat’s founder Evan Spiegel as one of the “Entrepreneurs Changing the World".


WATCH THE VIDEO REPLAY BELOW:




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This video is part of the exclusive bonus for our members, for more information and full list of available AWA2019 speeches, visit this thread: https://stmforum.com/forum/showthrea...M-members-ONLY!
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The Vimeo link doesn't work for me.


Sent from my iPhone using STM Forums mobile app

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Good talk (even though I missed it in person). Also weird how STM gets it before attendees :P

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Sent from my iPhone using Tapatalk

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Is there another link somewhere else?


Sent from my iPhone using Tapatalk

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Guys, you have to play the embed right here, you cannot directly open the video in a separate window or directly on vimeo, it's hidden from the public.

The embed is restricted to play just inside of the members area here at STM forum. It's a special bonus we were able to get for you, we don't want the videos to leak

I just tested it on desktop, 2 different comps... on mobile on 2 phones too, apple and android and it works fine, you just have to hit the play button and enlarge to fullscreen if you want.

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That's because Affiliate World was born on STM... what used to be a meetup for STM members only, is now a huge conference So we thought it was time to get something back as it all started here, and this is it

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It's supposed to be that way, the video is NOT playable on vimeo, it will only work here on stm, you gotta push the play button and watch the embeded video here It's a bonus for you guys only, not the whole world!

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Sorry

Because of its privacy settings, this video cannot be played here.

That's the error I see when I try to watch it on STM.

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I just tried it myself and it's working for me.

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Do you happen to use any VPN or something like that? I've tested this on 4 different computers and 3 mobile phones, wifi (2 ISPs) and 3G connections (2 different carriers)... and it worked everywhere.

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Works fine for me!

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Fucking awesome. Eye-opening for 2020!

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super solid

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Looks like i'm missing something:
at ~13.00 Anthony say that we should stick this "our own offer" before the product.

I'm missing something.... how potential customer gets to the real offer we promote ?

If customer at first must buy our "own offer" then how we sell the initial offer to them .... ?

Sure, in the PDF's there is link to affiliate offer.... but that is something different.
Because here we speak about putting our own offer before the initial offer.

If this "our own offer" is for free than i understand.... Person subscribers and see the "real" offer we promote..

But if our "own offer" before the REAL offer is paid one then i'm missing something

Please help me with this..

Thanks

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So the example Anthony talkes about around 13:00 is a succulent care community. What he suggests is to use ADs for a certain plant, but instead of just selling that one plant, they advertise the PDF that has links to more plants, plus tips on how to actually care about the plants for them not to die.

Basically, you get the "click" with the help of an AD selling specific plant, then you use great copy to tell them there is more to having a nice plant than just buying it... they get the PDF packed with affiliate links (showels, soil, fertilizer... whatever), plus a link to a FB community where they share further advice on how to care for the plants etc ... So instead of just sending the customer directly to the shop where they can buy the plant, you would tell them about all the other things they might need, grab their link on the go and possibly also subscribe them to your community. Since the original intent was to buy the plant, part of the customers will still get to do that, but you would also subscribe part of them in order to be able to monetize them later on again.

In order for this to work, you need to design a specific type of the "own offer"... the key is not to sell them one more product, but to make them a subscriber of your communication channels, learn about your resource on the subject etc ...

This could work in a number of niches ... for example :

- Electronics of any type, let's say a musical instrument...

Advertise a guitar, but on the LP show reviews of comparable types, tips on how to tune a guitar, show some tabs for popular songs ... the purpose is not to sell another type with the review, you want to show them that you DO THE REVIEWS and in case they are not sure about the purchase, you can help them with it. And then with tabs, and then with how to tune and then with other accessories etc. So when they need an advice on guitars, they know where to go.

- Some kitchen appliance...

Advertise a crockpot and on the landing page show some recipes, reviews of other types, then reviews of other kitchen ware, then some cooking hacks ... show them that you are running a resource about cooking and they might start visiting you.



The whole concept of what Anthony is talking about is to use a secondary effect from your campaigns, do not just promote a specific product, use the traffic to promote your resource, community, review site or whatever else... at the same time.

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Thanks a lot for explanation.

If i came to buy the plant, i will have possibility to buy it through affiliate links in PDF ? Or somewhere between sales page TXT's there will be "buy" button for the plant ?

Thanks

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Hi,

still it is showing Sorry

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There will be affiliate links in the pdf, not just for a plant, but all the other tools etc ... Plus there should be a CTA button/link on the "intermediary" sales copy page which would take you directly to the originally advertised product - something like "no thanks I just want the plant". This extra PDF is just an extra attempt, basically a middle-step between the ad and the original offer.

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What I don't understand is that he built up his business to 8 figures using paid ads and offers for debt settlement but is then showing a small six figure succulent blog as an example of what to build. So we should all go back to authority blogging? Do as I say not as I do?

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Nobody is going to reveal their whole business. The blog he showed was just a part of his business that he used as an example. Please check my reply above: https://stmforum.com/forum/showthrea...l=1#post389641

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I read your post, and I fully understand the business model.
Its just confusing to me when an 8 figure media buying affiliate is telling us to build a six figure authority blog that you can find on one of those "how to blog" courses.
That is not what he did, and I imagine still not what he is doing now.

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Well, add a couple six figure blogs together... it adds up

On top of that, these large media buyers have their teams that can focus on multiple things at once. He decided to share the blogging part, but I'm sure he is into more things than just those blogs.

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Yeah, that makes sense. I guess its just because I know the woman who runs Succulents and Sunshine. She is not what you would call a savvy marketer, at least not in the sense of performance marketers like you see on STM. She is a blogger that learned how to monetize her content. So at first glance it would seem a step backwards for Anthony, a pro marketer, to want to emulate a somewhat newbie blogger that makes six figures creating content about plants.

But, we can definitely take ideas from her business model. However, this example could pose problematic because she is the voice of her blog. She is the expert. She is the authority. I know many affiliates don't want to go the route of being the influencer or face in the forefront. And how many sites can you personally be the forefront of? So if your strategy was to build out multiple six figure blogs without you being the expert of each one, it adds a layer of complexity to the management and setup. I'm not sure it would be worth it at that point. At least when there is other strategies that could get you to 7,8,9 figures much easier. Strategies like Anthony used to get there. Even his flagship site Pocket Your Dollars uses a different strategy.

I think it would have been much more beneficial to show how performance marketers can apply this to their business like he has done rather than show an example of six figure blogger using a completely different business model, which would be a step backwards for him at this point. But as we both know, what goes on behind the scenes in a business, especially in an affiliate business, is often not what is talked about in public.

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A bit late to this party but the principle behind his strategy is to own the email/database list and use that as a platform for remarketing.

Instead of sending traffic to presell advertorials and losing the chance to send them other offers.

By capturing the lead, you are not in the business of generating leads. Whether its a PDF offer or a free course offer on the front, you can send multiple aff offers on the back.

You just need to think long term cos you will not see "in day ROI". But the long term will be healthy if you get everything right.

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Indeed, this approach needs some time for the full potential to kick in. Negative ROI at first, but with the right setup, the numbers will start making sense down the road.

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