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Let's Talk About That New In-Page Push Ads Ad Format! (29)

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So as you may all know, Chrome 80 is out by now.

The upcoming performance of push is unknown and we will see the real effects in the next days and weeks.

I've upgraded to Chrome 80 today and so far my landers are welcoming me with this push prompt:



That's actually look good for now, but we shall see how things play out in the end.

Anyway, I wanted to create this thread to have some discussions with other affiliates and maybe traffic sources as well.

In the latest weeks I've noticed that all major push traffic sources started implementing the new, so called "in-page push" ad format.

In my opinion it has nothing to do with push, except that it looks like a small notification banner on the website (that's why it also works on iOS and other platforms).

What do you think about this format?

Has anyone tried it yet, if so what were your results?

I've been a bit busy with other projects lately, but from a few tests I did there was not much volume, so I cannot tell much about it.

But I'm really curious what do you affiliates think about this move?

Traffic sources can join the discussion as well, as they are the one who cooked this up

Let's have a discussion!

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It's funny, I wanted to open a thread about it later today as well.

Right now I am out and about, I will post my 2 cents about it when I am back on my PC.

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I use this option in all my campaigns which I test but in most cases traffic is so small that I can't really say much. But lately (in last few days) it started to get more clicks / conversions and effect is pretty awesome.



I didn't run campaigns on big volume in last time but when will I'd post my results in-push vs "normal" push.

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Small sample size, but that's great to see

From what I understand, in-page push, 'floating push' etc. is basically just a fancy pop-up which runs based on a subscriber base to a script running on pub's sites.

So... we've come full circle

We now have people subscribing to pop-ups voluntarily :P

Pretty ingenious really.

Since it's just getting started, I imagine the subscriber databases are still small, hence why there is tiny volume on it all.

Curious if advertizer / monetizer will jump on this and have new in-page-push sub collection and distribution soon? That would be sweet!

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If you mean that a user needs to actively subscribe to receive those 'push notifications', that's not correct. It's same as an overlay / floating banner / interstitial. There is no subscription happening / needed to display those 'pushes'.

The way it is now, it's really just a fancy banner - a bit like live chats but imitating push notifications.

If you check who's offering this 'push' format, it's almost exclusively networks with a pretty significant direct publisher base. So what's happening now is there's not just the popunder / banner script in the source, but another script which simply displays another kind of banner combined with some text and fancy CSS styling.

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Same here, I would also rather say it´s a new format that has not much to do with web push.
It´s basically a mix of push, pops and floating messenger like banners.

I also think maybe it needs a little bit different approach to work with it compared to normal web Push.

On web push the users have to confirm that they want to receive notifications.
On In-Page they don´t need to confirm.
Even when you block push notifications on a website you still get in-page push notifications from there.

I checked some websites and one thing I found pretty annoying is that it happens that you receive 2 in-page push one afther another right away.

One big difference is the way the notifications get delivered.

For web push it gets delievered completely independent from what the user is doing on his device.
Can get delivered while he is browsing, playing a game or even when the device is on idle and the notification gets send to the lock screen.

On in-page push the user has to be on the website with the notifications to see them.
This could be an advantage, I could imagine that in-page push will probably be shown rather on content sites (streaming etc) where users spend more time.
That could lead to better quality when the users are not collected on these "Click allow to continue" websites.

On the other hand I can imagine that with in-page push the placement itself can become more important that on web push.

When users receive web push notifications they often probably can´t really remember where exactly they allowed for the notifications and don´t have a direct connection to the website/lander that got them subscribed.
On in-page push they need to be on the website to see the notification so I can imagine that then the website can have bigger impact on the performance.

Maybe it also means that it can help to match the verticals to run a bit to the placements.

Probably most stuff that works with web push will work with in-page as well (it´s mostly broad stuff anyway).
But when you run campaigns that match the topic of some websites where the in-page push is shown it could help for better performance.

I already have some ideas for tests, will let you know about it when I have results.

All in all I think it´s good to see something new coming up, this will give us new possibilities.
And as long as it´s new it´s maybe easy to monetize it.

Volume is pretty low at the moment but I guess it will increase.

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Some of the ads for in-page push we have gotten lately in some of the email lists we are at are a bit funny to say the list.

"Like push except iPhones are allowed!"

Nice message by Twinaxe and+1 to the comments above, this format has nothing to do with push, it's just a banner.

We tried our best converting broad appeal funnels (notification + lander + offer) and the results were disastrous in 3 different traffic sources =) We didn't think through any possible adaptations though, perhaps with some proper "thinking time" beforehand it would get better. Looking forward to more testimonials!

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I also excluded in-page from my running campaigns where it got added automatically because I don´t want to mix my web push results with in-page.
I rather run them both separately and treat them as own ad formats because there are too many differences for me to treat them both equally.

In the end the only thing that we push and in-page push have in common that they both look similar.

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I'd consider the in-page push mostly as a banner. Considering it is pretty new and the inventory is limited for now, it might work good for those cases where there's a good match of the offer with the site content.

On the other hand the original push ad format, had the advantage of showing up on the device level without even having a user on a browser, so the extra optin step for push notification was well worth it.

Curious to see some case study where both formats are put to the test.

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This in-page push looks exactly like what used to be called "IM banner" so "instant message banner" which was very popular in adult some time ago. Once again, adult showed the way and the mainstream followed

It used to have very high CTRs, but lower conversions compared to regular banners. I think it faded out a bit when google started to enforce their "better ads" policies, but looks like it's about to see a comeback now. After all the better ads initiative didn't have such a dramatic effect on traffic levels as we used to expect, so the rules in traffic networks are a bit more loose now again.

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Exactly, I think this is just a banner with fancy name. It misses the most important think on push notification - the notification. This notification comes on your screen even when you are not surfing and triggers user's curiosity. That's what makes the push traffic unique and why it can perform so good.

I have run a small test a few weeks ago and the results were not promising. CTR and CR were way worse, compared to push and the traffic has a lot of bots.

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I have found it hasnt performed as well as the traditional push. I feel its just a popup that people gotten use to from al these on page popups anyways. It is similar to the slide in advertising that buysellads put on websites

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What I also saw is that often there appear 2-3 in-push ads at once so I could imagine that users get pretty fast annoyed by it.

But recently I also tested them against some web push campaigns and in-page converted better than I thought.

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Yup, it's just another case of history repeating itself These were very popular on adult sites, couple years ago. The CTRs used to be insane I made a nice chunk of cash with it. But then it kinda vanished when everyone started to be afraid of google SEO penalties due to aggressive ads. I don't think this format will make any big impact to be honest... but let's see.

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I could imagine that the future on in-page push is connected to the future of web push.

When the crackdown of web push was announced the in-page format was a "nice" alternative to keep that push feeling going when worst comes to worst.

Now where we see that web push is still doing good the in-page format is a nice addition.

But as I said, I was pretty surprised by my recent tests that it performed better than expected.

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It's not a bad format, people just have to realize its totally different from the standard push notifications.

Classic pushes are not dependent on a website or app or anything, they can be fired anytime, while the in-page push is a standard banner that shows during the browsing session. So it's all about what websites they get displayed on, it's coming with all the bot and fraud problems of standard display traffic etc...

Good addition for sure, but it's basically a "banner", but since it's new to a large part of users it can pull clicks nicely.

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Push ad networks just started to implement this format to their platforms, that is why they don`t have a lot of this traffic, but it have to be HQ traffic, at least now. I haven`t test it yet, but I think it`s more likely.

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It´s not that new anymore but volume is still lower than web push.

How do you come to that conclusion?

The ad format itself is pretty spammy and is shown on many rather lower quality websites.

Yes, in-page push works but it´s not that high quality.

Assumptions in affiliate marketing are no good choice

Only way to get a clear view is to test it

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In-page is not so spammy as push-notifications, from the view of user.
But yeah, you are right, I need to test it firstly

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Hey All!
You've pretty much covered it all regarding how In-page push works.
It is, as a lot of people said, kind of a mix of push, pop and banner ads, but it has a slight edge when knowing how to use it correctly.
The ad is not static in one place, it "moves" with you while you scroll, unlike Pop-ads that most of the people know and close even before the ad opens.
You can use a title, description and main image to engage the user to click, and if you know the niche of the source you're running your ad at, you can create extremely accurate creatives.
Recently we see incredible results specifically on Adult traffic - both dating and explicit adult content.
Good luck!

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I also see mostly adult promoted on in-page push followed by Crypto.

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Hmm, worth to try In-Page Push?

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Why not? It's just another traffic type that you can work with... you never know, it might be the right format for you

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What about the conversion result of comparing traditional push notification and in page push?

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Hi! The main advantage of in-page push notifications is that now you can reach iOS users therefore increasing the possibility of conversion.

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It's a different format so the results are different too. I did some testing, the CTRs were better, the conversions varied, sometimes it was better than standard push traffic, sometimes it worked worse. The problem is the limited volume, still. But it's a good format to learn with I would say.

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It´s worth to try it but better keep your campaigns separated from your web push campaigns.

In my opinion these 2 formats are too different to run them together.

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Have to agree, it's a totally different format, so mixing these two together doesn't make much sense.

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Yes, it´s a bit like running banners and pops together in a campaign.

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