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ZDNet: Google Chrome to hide notification spam starting February 2020 (23)

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Okay,

This is not the news we all want to hear in the beginning of 2020, though we all knew Google is working on this update for a while.

Looks like they have finally come up with a way to eliminate push notification prompts (spam) and the update is coming next month - in February 2020.

So here is what Google is going to roll out soon:

So it looks like the prompt won't be as aggressive as it's now, it should be less interruptive, but what follows next is interesting:

It looks like the quiterer UI as they call it will have to be enabled manually in the settings, however they will enable it automatically for users who tends to block notifications frequently.

The second condition is that they will also measure the opt-in rate on sites and if the site has low opt-in rates, they will enable the quieter UI as well.

But that's not all..

Google is cooking up something more, here they are going to target websites that use push notifications for ads, malware and deceptive purposes. This is clearly going against affiliates and push traffic sources..

What is Quiet UI?



This is how it will look in practice.

Basically it will block notification prompts automatically and hide the option to subscribe to the address bar.

So users will be still able to subscribe, but it will be 100% intention based.

This is what Google recommends to developers (site owners):

Here is the link to the original blog post from Google: https://blog.chromium.org/2020/01/in...on-ui-for.html

Here is the link to the ZDNet article (which title I used as a title of this thread): https://www.zdnet.com/article/google...february-2020/

So what do you think?

Is this the end of push notification ads or traffic sources and affiliates will adapt again and find a way around these changes?



Would love to hear your opinions, especially it would be interesting to hear them from the traffic sources as these changes may affect their businesses directly.

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All I can say is compare real website opt-in rates versus push farming - with that being said, as long as the punishment of advertisements is not going to kick in, this might make existing subscriber bases actually more valuable.

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Well i guess starting to ad on push 2 weeks ago wasnt the best timing for this short life industry:/
I dont fully understand how all of this new policy will take affect on the market
Will it take the %ctr drastically down and cpc will raise? Will it make it so mich harder and more expensive for networks to build databases so cpc/cpm will raise?
Will all of this make the option of positive roi in push to mission impossible? Should i be 100% focused on push as this the traffic i choose to breakrhourgh with, or maybe i should consider this a not worthwhile dip(seth godin) with a deadend


Sent from my iPhone using STM Forums mobile app

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It's too soon to tell... we all knew something was about to happen, so no surprise here.

This will likely be an ongoing process, google will analyze the data they get and then introduce more changes on the go, so the full effect will take some time to show itself.

The good thing is, that they are not going to end the push notifications completely, the format is here to stay. So those who can manage to run clean lists with engaged audience, might as well become more valuable... as fjk87 mentioned above.

What I would expect to happen first, would be more strict rules from the push networks... they will need to improve their numbers in order to not get affected by some strict regulations... that's not really good news for affiliates for sure.

List building will also become more complicated now, that's a given.

We will have to wait, some time ago google announced "the end of POPs" and we all know how that ended... so let's give it some time.

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Hey guys, I think the update is similar to the one for browser extension installs a few years ago.

It was really easy to generate browser extension installs back then (similar to push now), but after some time Google did an update.
After that update you had to go to the Chrome Store to install an extension instead of installing it directly from the web page with one click. The same will happen to push, so it will take some extra steps instead of instant subscribing.



This being said I think it will affect our business for sure and it will not be that easy anymore to collect subscribers. But push will not die! In my opinion changes will have to be made to the landing pages to inform the users on how to subscribe with the new flow, exactly like what happened after the Chrome update for extensions.

My conclusion:
It will be harder for us to collect subscribers but definitely not impossible! We have to change our landers and make it clear for people how to subscribe. Most likely some of the most used landing pages will also have to change so that people also make an extra effort to subscribe.

Greetings,
Joris Aerts

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Yup, the landers will have to change for sure. Right now, most people are using mostly aggressive/misleading LPs... click OK to watch video, for example. I'm curious to see whether this will slowly fade out or this system still remains effective.

Available push volumes will definitely go down because of this change, let's see how much.

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Nothing crazy. If you have a brain + ability to make customizations (ideally your own push platform) you can work around every one of these and future changes. The only thing that would sink the ship would be gettign rid of notifications completely, or manual review (which will not happen).

-> Auto-block. Easy - just send those users to another funnel/lander which specifically tells them what to do to unblock. Result: Probably a bit lower CTR.
-> Blocking based on low optin % shouldn't be an issue for affiliates with push landers. If it is - your optin is too low - just make it a 2-step process. Result: Probably a bit lower CTR, or no change.
-> Quieter notifications - cool, so will generate a bit less clicks. No big deal - will just give your margins a hit (if you build your own push DB and monetize that). Result: lower revenues from sending out pushes to your DB. But not the end of the world.

Most people building push lists right now are apparently morons as most still didn't even figure out that their Adplexity copy-pasted 'click allow to view video' shit has a broken block redirect - something Chrome changed many months ago.

If people can't even figure that out, simply means that with some changes the landscape will get much better for those treating this seriously.

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Well im here from the pure advertiser side so database building isnt my rule, im interested on how all those changes to the push networks will change in their end to the advertisers.
But definitely we can just speculate as its too many variables to consider


Sent from my iPhone using STM Forums mobile app

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Firefox 72 just rolled out yesterday and also includes features to limit push notifications.

https://www.ghacks.net/2020/01/07/fi...e-information/

The original announcement from November said that “Firefox will hide push notifications by default”:

https://www.ghacks.net/2019/11/04/fi...ts-by-default/

The end is nigh!!!

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I just started push so this kind of sucks least it’s doesn’t start until February. I will continue running push through February to see what happens but looks like I will be going to Native sooner than I thought.

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We shall see.

I think it will affect CTR and opt-in rates for awhile. But. Database builders will adapt and get creative. Like dominium said above, I can already think of several ways around this that simply points out to the user what they need to do to sign up for their 'prize notification' etc.

In fact, some sites are already doing this.

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Yes, the good news so far is that push is here to stay.

What is going to change are the numbers and the way we approach things.

But we affiliates face this every year and it always been about adapting ourselves to changes and finding ways to make things work.

Let's see where this takes us in the following months.

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We all know that push is a spammy format that can be patched by google at any point in time - so it was just a matter of time.

It's not a problem for affiliates -- we've all made or money and can move to other traffic ... It's worse for networks built exclusively around push ads, or all the pop networks who jumped on the push ads bandwagon. They will need to hit the same who have already opted in more, and the quality will drop further. ¯\_(ツ)_/¯

If you're building you own push list, it's better to do a prompt before the push optin, which will trigger it. It will make the CR higher and you have a bigger chance of not getting flagged for low push CR.

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Wow.. this was a shocker
https://stmforum.com/forum/showthrea...546#post363546
I

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What's a shocker is that it took them a YEAR to do anything, lol

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what do you mean by "broken block redirect"?

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It's supposed to work like this: you go to the first page, if you click block, you're taking to another identical page (just a different subdomain) so you can receive the push prompt again.

But Chrome implemented a small tweak that breaks that chain (unless you do something special..) and so the way it works right now on 95% of the pages I've seen is:

1. You click block on the first page
2. You're then infinitely redirected over and over thru hundreds of domains, because Chrome skips the push prompt there

Which is ridiculous to see and horrible for performance of course.

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Hey guys,

From our perspective, it’s good news. In the past months we’ve seen a huge increase of push traffic volumes, while the quality started to decrease. Such steps taken by Google will only impact the poor or suspicious sources as well as the ads with malicious intent. Translation: the quality of traffic will go up, and we will still have enough push traffic to satisfy everyone’s needs.

We saw similar things happen to pop in 2018 - the restrictions imposed on websites brought back the quality.

So again, the way we see it, there’s nothing to worry about.

--Bart

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I don't see much happening. I think you'll see a little drop off but once people figure out the best NEW way to get subs things will pick back up again. If anything guys are already starting to test different methods out right now. It could boost up quality also.

I know some push sources just blast ads out left and right maybe now they will cut back how often a ad goes out and give more attention to LTV of a user which will boost up quality.

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yeah i have seen that on some LP's. do you have any other trick to overcome that issue?

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Would like to second What zeropark said. In the end, this is going to effect the suspicious sources. When everybody are doing push and disregarding the user experience this screws everybody. The Site owners, The networks and of course the users themselves. This could not go on and it would not get to that if everybody would keep a certain amount of restraint in the amount of push notifications sent. But in the end, it's a matter of the big networks countering the smaller data bases which you could identify as spam notifications. It's ads, so you could argue that it's all spam, but quality is consistent in more mainstream offers that actually has value. And in general, the networks and the big self service platform are the ones that has the more quality demand. Not to say it's not going to do anything, it is. But it is not something that first thing first, we can even predict. And second of all, it is going to be positive, data bases is going to be more valuable and CTR% can be normal again after a year and a half of slow decline in CTR% and Conversion rates across the board. It might be a bit more expensive since push traffic is going to be a bit more scarce, but it's going to be worth more in terms of quality Legit i can't wait to see what's going to happen

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Again history is repeating itself evident by this great example.

It's no shock that this was coming. Many Push only networks like us have been introducing new formats in response to these pending regulations. They will, without a doubt, affect all of us causing a decrease in subscriber bases but at the same time increasing the quality traffic, which as Zeropark stated will just help cleanup the poor and suspicious sources. Moderation will also play tighter role forcing aggressive ads to become more sensitive and up white hate standards. We are sure that some will continue to find innovative ways to collect subscribers In the end, push will remain alive because Google wants to keep push notifications because they play an important role increasing their own user activity, DAU & MAU.

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Thanks for all the traffic sources participating in this thread!

It's good to see that you networks see this as a positive move from Google.

Really cannot wait how this will turn out in the reality.

Fingers crossed for better future of push!

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