Pops bidding methods (8)
I've been running a lot of campaigns on Pops using CPA recently. While the campaigns are green, I wonder if I can squeeze more ROI using other bidding methods such as SmartCPM.
If so, how can I convert a CPA camp that's doing well into a smart CPA camp? First thing that comes to mind is the create a whitelist campaign and slowly introduce other placements into it.
What are your thoughts?
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To be honest, I don't see any advantage in running standard CPM on networks that also offer SMART CPM... maybe just one, in case of a bidding war, the CPM will not go higher than what you set it to be. With smart CPM, I often bid way higher than the closest bidder, in order to keep getting the same traffic if they decide to up the bid. So if they up it a lot, I might end up paying high CPMs until I notice.
But that's pretty much it, smart cpm is way better IMO.
I'd like to hear what the others think about this, agree with me or do you guys have a different experience?
I've edited my previous question a bit as I've left out a really important part. I meant to ask if there's a benefit of running CPA compared to running SMARTCPM, because I have a lot of camps running on smart CPM now.
Sorry for the confusion!
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Originally Posted by s3ks3k
https://stmforum.com/forum/showthrea...es-on-adsterra
Please let me know if I'm completely off. Your original post is still confusing haha!
Amy
Thanks Amy! This is exactly what I am looking for!!
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Originally Posted by s3ks3k
In case you are talking about switching from CPM/smartCPM to CPA... there could be some benefit in case your offers convert very well. Because in the end, the traffic network only cares about making as much $$$ as possible. SO if the CPA you set, will mean more revenue for them compared to what they sell on CPM, then yes, they might and should send you more traffic.
Depending on how well their CPA algo works, it should automatically optimize the campaign and send you more traffic from placements that result in conversions, but it might still be a good idea to start with placements that you know convert for your offer. This way, you will limit the volume though... so make sure to add more placements as you go.
CPA campaigns can be very good to collect data to use with SmartCPM campaigns.
The thing with CPA campaigns is that you receive a traffic boost in the beginning to gauge your performance.
But you have to compete with direct advertisers and networks/affiliates who can afford much higher CPA bids so they often get a bigger share of the traffic.
That´s why CPA campaigns often don´t last that long.
Another thing is that you often can get better ROI and also higher profits from SmartCPM campaigns.
On CPA campaigns you need to run competitive bids which results in lower ROI.
There you need to make your profit from higher volume.
The higher you bid the less you earn because you run the campaigns with a fixed price per conversion.
But then there are the other players again, when you want to cpmpete you often would have to bid so high that it´s not worth for you anymore.
So as I said, CPA campaigns can be very good to collect stats for SmartCPM campaigns but often SmartCPM campaigns can be more profitable for you because of higher ROI and longer lifetime.
Another solution would be to create new CPA campaigns more frequently.
But then you could get issues with the traffisource when you overdo it.
Originally Posted by twinaxe
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