[CASE STUDY] Sneaky Strategy Using a CPA model (Sweepstakes on Adsterra) (21)
Interesting, so you're running CC submit campaigns through CPM on pop traffic using a whitelist gained from running a CPA campaign with an SOI offer on the same GEO? Very out-there approach! Nice share mate.
One thing I don't understand is you seem to be cutting placements with a good conversion rate based on your screenshot in "Step 2". Can you explain how that works? Also how have you linked
Cheers,
Can this be run on other traffic source without target CPA but using the optimizer rules? @platinum?
It absolutely can, its all about placements. I just find running CPA first - a much easier/less headache approach.
You don't have to run CC-Submit either on those placements. You could just create a CPM campaigns for SOI offers and set a bid you would be comfortable with there. But from all the testing I've done, running SOI to get placements then hit those profitable placements with a high paying CC-Submit offer generates the best profits.
CC-Submit offer HAS to be converting well also (Just like your SOI). There is a ton of offers with huge payouts that have very little if not 0 conversion rate.
Originally Posted by jonte_
For the screenshot in Step 2, are you referring to the one on the blog (as I only posted the filtered version on here)?
Originally Posted by affiliatecase
All this time I thought CC submit offers couldn't convert on pop traffic, only push!
Great case study @affiliatecase!
I remember using a similar approach when we were running test campaigns before releasing the first version of TheOptimizer Mobile and it worked great (on almost any traffic source).
First, run traffic and blacklist placements with an easy to convert offer (simple conversion flow like SOI), then move to more complex conversion flows like DOI, PINs or CC submit. 
Originally Posted by peweb2005
Basically what you are doing with CPA campaigns is that you are giving your campaign a test budget for the traffic source to learn where they can get conversions for you. As Affiliatecase mentioned, you don't want to go cheap with the CPA goal you're giving the traffic source, otherwise, it won't work well. Obviously, because someone else is competing with you using a higher CPA or bid for those same placements.
CPA vs. CPM
Even though CPA-based campaigns look attractive at first sight, it may happen that you can get the same conversions for cheaper when running CPM. On the other hand, with CPM you are placing more risk to your test budget and the success depends on your optimization strategy - I personally prefer going for CPM, rather than CPA.
Back to the Optimization
You can easily translate
@affiliatecase can you please check if there's a typo in the EPC condition?
Looks like you're cutting placements with more than 3 conversions, LP CTR between 0.5%-10% and EPC Higher than $0.001.
In addition to the above rule, you can setup a few more rules to fine-tune your campaigns performance in terms of total ad spent, bids, auto-scaling when profitable, etc.
Below are just a few of them, but you can create quite a lot of rules to address several situations simultaneously.
Basically, it is a matter of understanding your campaigns patterns and create automatic optimization rules to do the monkey work for you
Originally Posted by platinum
Originally Posted by platinum
I remember using a similar approach when we were running test campaigns before releasing the first version of TheOptimizer Mobile and it worked great (on almost any traffic source).
First, run traffic and blacklist placements with an easy to convert offer (simple conversion flow like SOI), then move to more complex conversion flows like DOI, PINs or CC submit.
@peweb2005 definitely yes!
Basically what you are doing with CPA campaigns is that you are giving your campaign a test budget for the traffic source to learn where they can get conversions for you. As Affiliatecase mentioned, you don't want to go cheap with the CPA goal you're giving the traffic source, otherwise, it won't work well. Obviously, because someone else is competing with you using a higher CPA or bid for those same placements.
CPA vs. CPM
Even though CPA-based campaigns look attractive at first sight, it may happen that you can get the same conversions for cheaper when running CPM. On the other hand, with CPM you are placing more risk to your test budget and the success depends on your optimization strategy - I personally prefer going for CPM, rather than CPA.
Back to the Optimization
You can easily translate
@affiliatecase can you please check if there's a typo in the EPC condition?
Looks like you're cutting placements with more than 3 conversions, LP CTR between 0.5%-10% and EPC Higher than $0.001.
In addition to the above rule, you can setup a few more rules to fine-tune your campaigns performance in terms of total ad spent, bids, auto-scaling when profitable, etc.
Below are just a few of them, but you can create quite a lot of rules to address several situations simultaneously.
Basically, it is a matter of understanding your campaigns patterns and create automatic optimization rules to do the monkey work for you
Originally Posted by peweb2005
No need to switch trackers, you create your auto-optimization rules in TheOptimizer
Regarding the examples, I included a few rule examples in my reply above. In case you’d like to address any specific case with rules or see any specific rule setup, just let me know.
I feel like this TheOptimizer.io promotion might now confuse some folks trying to implement this method. (It's a great product, but it is absolutely not required for this strategy).
The filter screenshot I have included in the case study above, is a standard feature in
This is to manually extract profitable placements after a few weeks of running campaigns and not to automatically cut them.
I will even add that automatic placement cut using something like TheOptimizer.io will most likely not work that well running a CPA pricing model. Just let the algorithm do its job on the traffic source. If a placement is not performing, the traffic source will stop sending traffic to that placement automatically.
We are just manually collecting placements with the first step using CPA campaigns. No need to cut anything.
Once that's done, we launch a whitelisted CPM campaigns on those placements with a higher paying offer (CC-Submit). That's where you can either cut placement manually (8k-10k and no conversions) or use something like TheOptimizer.io.
I would even argue that paying extra for an additional piece of software will not be worth it in this particular case. It is very easy to manage manually. And I have 100s of campaigns going at any given time.
That's just my 0.02.
Originally Posted by affiliatecase
For that very reason, I kept the automatic rules examples short.
Also, it is true that when running CPA based campaigns there's not much to do in terms of cutting placements, as it's traffic source's job to take care on finding those converting placements for what CPA threshold one sets to it. The same is true that when not going for CPA based campaigns, one has to make it's own optimization algorithm wither manually or using the aid of automatic tools like ours.
Hope all is well!
@affiliatecase is there a way to cross reference whitelisted publishers between traffic sources? i.e. Using the publishers I found worthy on Adsterra for another network like Propellorads?
Originally Posted by rets85
Saying that, some traffic sources, like AdCash do have brokered inventory from other networks that they re-sell. Placement names will still be different though.
I would recommend just to collect profitable placement from each traffic source separately.
Awesome case study @affiliatecase! This one's going straight into this week's newsletter!
I've been putting together a guide on how to succeed with sweepstakes offers - will surely include links to your case studies.
Thanks for all your valuable contributions!
Amy
Originally Posted by affiliatecase
Originally Posted by jeanchicot
Ofcourse loads of factors make one offer “better” than similar other ones.
Don’t follow affiliate managers or networks who say “do this or that because we do good volumes on it” . Ask for conversion rates, which sources do best and ask for hints how others run it. Ofcourse they dont give you all info, but if you are polite they always give some tips here and there.
Spytools probably show most good offers too...
Sent from my iPhone using STM Forums mobile app
Awesome info! Just one question:
Originally Posted by affiliatecase
I always thought zones were pubs based on the country. But now I'm feeling a bit stupid for thinking so...
Anyway, great post!
Originally Posted by jaybot
It's 50/50. They may work well, but in some geos you may not have any traffic at all
I would recommend to go for each GEO - separate zone lists.
What a great guide! I like the approach so much!
Nice share, thanks so much for sharing this with our community!
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