Hey.
I'm using various html/css/js survey landers where the users only seeing one question at a time (clicking an answer button moves them to the next question).
I'd like to be able to track on what question people leaving the survey (closing the page or clicking the back button, i.e. not getting to the next question). I think it can be very useful for optimizing surveys.
Is there any tool that can help me do that? either a specific tool for this purpose or creative usage of any other kind of tool.
Thanks.
Can be done with a normal tracker when the tracker supports different offers.
What tracker do you use?
Hey @maomakmedia
@twinaxe is right, multi-offer lander method should work well for this. I described it on the forum some time ago here:
https://stmforum.com/forum/showthrea...l=1#post364620
It'll allow you to gather all data under one campaign and pinpoint where visitors leave the funnel. The only downside - number of clicks will be misleading as you'll add the next survey pages as offers.
Karolina
I do use
Moving between questions is within the same 1 page pre-lander (=its the same 1 url). I just use JS to show one question at a time. Therefore I'm not sure what you suggested above is relevant. Is it?
Hey Maomakmedia,
As i can imagine doing switches from one question to another is done by javascript, best way to track is to implement google analytics and GA goals.
You can set it up on onclick level in your html
Then you will have better overview over the users behavior
Thanks for the reply @mediamonkeys
That's basically what I had in mind.... either setting something up on the javascript/html buttons, or some kind of image pixel on each question text (which track if the pixel was viewed or not).
Though it will have to be on some kind of platform that I can properly organize things on as there will be 5-10 questions per survey and a lot of surveys.
Since I use a lot of "branded" surveys I am not sure Google Analytics/Google Tag Manager on them is a good idea. I use a cloaker to hide my stuff as much as possible.
If you (or anyone else) have an idea for a platform that could help me achieve the above, please let me know.
My suggestion is to find a way to update a custom variable in your tracker with the progress. Possibly via an Ajax call of some sort.
In Prosper202 it Is as simple as calling a built in JavaScript function designed for this exact purpose.
If that’s not possible in your tracker, a lower cost option would be to use something like mix panel, because at the current price, Prosper202 is not an option for most people.