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Want to track multistep funnels in Voluum?… 3 WAYS to achieve it - Step-by-step GUIDE (3)

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Multistep funnels aren't supported by a custom solution developed by Voluum yet, but there are three ways you can make them work for now. They are all workarounds - and I understand it's not ideal - but since there are many of you who already use multistep landers and get confused with setting up tracking in this specific case, sharing them with you only seems fair.

Our Product Management team is aware of this problem and wants to define it broader so the solution we develop works for a high number of cases. If any of you wishes to be our point of contact when it comes to this feature, PM me or let me know in a post here and I'll be happy to introduce our PM to you. Also, if there is anything else you want to add, I'm here to gather all your valuable feedback - we will go through all of it in the next stage.


I. MULTI-OFFER LANDER METHOD

Let’s assume, that we have 3 landing pages, and the third one redirects to a real affiliate network’s offer.

In this scenario, the traffic flow would look as on the diagram below:


Campaign URL will point to the Landing Page, configured within Voluum as a usual ‘Landing Page’, with ‘Number of offers’ option set to 3:




However, the remaining 2 landing pages have to be configured as offers – so the first offer from the top of the list is our Landing Page 2, and the second offer is our Landing Page 3. The third offer is the real one – configured as you would do it normally.

CTA Button on the first Landing Page has to point to Multi-Click URL no.1 (your-voluum-main-domain.com/click/1). The button on the Landing Page 2 needs to point to /click/2, (to invoke 2nd offer, which is Landing Page 3), and finally, the button on the Landing Page 3 has to point to /click/3, to redirect the user to the final Offer.



If you do not have a static final offer, and need to rotate them, you can mix this method with one of the below, to either redirect the user to a different campaign that will be direct linking to multiple different offers (rotating), or do an internal redirection, to the very same campaign, with a custom parameter and a rule-based path.

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Method 2 (Secondary Campaign Method), and 3 (Internal Redirection Method) are posted as separate posts in this thread so scroll down to find them.

Karolina

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II. SECONDARY CAMPAIGN METHOD

1. Create a Traffic Source, and map all the available parameters to custom variables. (In my setup, it will be called DemoTrafficSource.)
   
   
   
   
   
2. Since the first lander will redirect to the secondary campaign, we have to start by creating the second step - create a campaign (campaign Step 2), with Lander 2, and the end offer.
   
   
   
   
   
3. Copy campaign URL of the newly created campaign Step 2, which will look like this:
   
   https://your-voluum-main-domain.com/939cb633-73b4-4433-9012-c0d2e517893b?website.id={website.id}&creative.id={ creative.id}&keyword={keyword}
   
   (where your-voluum-main-domain.com is the main domain of your Voluum account and 939cb633-73b4-4433-9012-c0d2e517893b is the campaign ID of campaign Step2)
   
   and edit the tokens, so that it looks like this:
   
   https://your-voluum-main-domain.com/939cb633-73b4-4433-9012-c0d2e517893b?website.id={var1}&creative.id={var2}& keyword={var3}
   
   
4. Create another campaign (campaign Step 1), with a lander and an offer. Add the URL of your pre-lander as the lander, and the edited campaign URL of Step 2 campaign as the offer:
   
   
   
   
   
5. Save the campaign, and you're ready to send traffic to it - supply the campaign URL (of campaign Step 1) as it is to the Traffic Source (without editing the tokens).

The way it works is that traffic source is sending their values under 3 parameters, website.id, creative.id and keyword. Values of those parameters are saved internally in Voluum under custom variables - as mapped in traffic source settings - so respectively, var1, var2, and var3. When redirecting the user from one campaign to another, we pass those values further using {var1}, {var2} and {var3} tokens, so the values sent to secondary campaign (Step 2) are exactly the same as values sent from the traffic source to Step 1 campaign.

PS. On your pre-lander, remember to redirect users to your Voluum Click URL (your-voluum-main-domain.com/click).

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Scroll down for Method 3 (Internal Redirection Method).

Karolina

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III. INTERNAL REDIRECTION METHOD



To get that to work, it is necessary to map a custom variable in the Traffic Source settings:



Then, create a campaign, and set up the default path. Select lander to be your first (A) lander, and the offer to point to the campaign URL itself, with '&step=2' appended to it:



In the next step, create a rule-based path, where traffic with step=2 (custom variable 1 = 2) will be redirected:




This way, you will create a path, where all users who click on a CTA button on Lander A will be redirected:

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Got any questions? I'll be happy to answer them. Please, share your feedback with me and I'll make sure to pass it for consideration while creating the custom solution.

Thanks,
Karolina

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