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Is Prelander Must for Sweepstakes? (18)

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I recently ran an offer to Walmart credit email submit SOI. I did not create any prelander. I referred to the main landing page. Not a single conversion.

The landing page was pretty neat. I am confused whether to create a prelander for sweepstake offers like Walmart credit or iPhone/Samsung offers.

If I do create a prelander, how should it normally be? Like a spinwheel or maybe just a Yes/No option or perhaps a picture/short description/button?

Any help will be appreciated. Looking to convert my first affiliate dollar online.

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Yes, sweeps mostly work better with pre landers.
It can work direct linked when the offer has an own pre lander already.

Spinwheels, questionnaires, gift boxes, find the envelope with prize.

But before you try to create the landers from scratch yourself better sign up for Adplexity and grab your landers from there.

It's an additional investment but it's well worth it.

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Thanks for the answer. Is there any way to see examples of gift boxes or find envelope with prize without signing up for Adplexity right now? I just need to see how they look like.

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Yes, prelanders are pretty much needed everywhere these days.

For some examples checkout Vortex's Sweepstakes tutorial, here is the part about landers: https://stmforum.com/forum/showthrea...pamp-landers-1 and in the second part https://stmforum.com/forum/showthrea...mp-Landers-(2) there are also some downloadables from Dropbox.

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Thanks for the links. What if the offer page already has a quick survey before asking for the login details. I mean, they are already warming up the audience before asking for the details.

I recently ran an iPhone offer with such a landing page. 0% conversion rate. Don't know what I am doing wrong.

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Do you mean some simple questions like what color of iPhone do you want? Or was it an offer with a pre-lander done by the advertiser?

Those questions are OK, but not help much .. imagine yourself landing directly on an offer page where you are just offered to win iPhone.

Would you BELIEVE it in the first place?

WHY would someone give it to you?

You need to make a landing page with an angle where you give people a REASON why they win.

They need to engage with it, do something that is actually believable to them that they are eligible to win.

Even after all of that not everyone will convert, but just a small % of people will actually go through the whole funnel and fill in their details.

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Ah, well no, it was not like the questions were qualifying them. They were merely asking for a few details like what's their age, what color they want, etc.

Now that you write it down, it makes total sense. So, in this case, would a spin wheel or contest be enough work for them to believe the offer?

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It is, of course, possible to use the pre-lander the advertiser provides, but keep in mind these pre-landers, which are designed by their in-house team, are usually very compliant. For example, advertisers don't like to use design's outside their brand guidelines. Affiliates, however, often like to use a similar design and color palate to Facebook for example on their pre-landers, because it is likely to increase the conversion rate due to Facebook being a trusted brand.
When using your own designed pre-landers you can use a more creative approach than advertisers, such as using timers and scarcity (stating there’s only a few phones or gift cards left - hurry up!).

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That was good idea keeping the colors similar to the traffic source. Creating landers are always tricky and to be honest, Adplexity is a little pricey for me. Still trying to figure out the right prelanders for the purpose.

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It's not about matching the color of the landers with the traffic source.

It's about using colours and the look similar to big and trusted websites or brands.

Millions of people visit website like FB, Google or YouTube each day so these sites have a very big reputation.
When you use a style similar to these website it has much more trust than landers with just random colours.

And yes, Adplexity is an additional investion.
But there you will get proven and working landers.

That will cost you probably way less money than what you would pay for testing non proven self created landers.

There also discounts for Adplexity here in the forum.

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I believe being a member of STM you have the luxury of AdPlexity's landing page pack for just $1.
Otherwise there are tons of spy's out there with free trials where you can spy out the pre-landers your competition is using.

Because, YES! You will need a pre-lander to become really profitable. I've made around 500k in revenue from soi offers and not once had any luck without pre-landers.

Hope that answers your question very well.

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Ah, that was enlightening.

Were you doing push? Or which traffic sources were you using?

Can you give me a few tips on how to run sweepstakes offers, please?

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Here are good tips all over the forum.
Just use the search function and you will find many good threads about it.
For example Vortex post series about sweepstakes.
When you want to know anything specific better ask more specific questions.
General questions like "Can you give me tips" mostly only result in general answers.

When you are just starting then often the best way is to open a follow along.
That way you can get help for your very own campaigns and issues along the way.

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In fact, using prelander is a must in 99% of cases. Though we need to know your traffic source first to provide you any tips on how to run sweeps. For instance, nn average FB goes better with news prelanders, pop/push with spinwheels, questionnaires, gift boxes, find the envelope with prize and so on.

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Just by nature, sweepstakes offers don’t work with direct-linking. They, instead, often require pre-landers, which, in turn, are used in order to make the user more engaged with the possibility of winning a prize. Recommending to use envelope with prize, questionnaires and gift boxes

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I am trying push at the moment.

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Makes sense. I think they need to be warmed up enough, even for free offers to make them believe they earned it.

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I've mainly been focusing on Social media traffic.

Well, sweepstakes are fairly easy to run. Basicaly my process is as below:

Step 1: Find the offer you want to run, go deep in to details with your AM. Running high volume offers is a great idea for beginners. Yes, you will have a bigger competition, but You're also sure that the offer converts.

Step 2: Brainstorm angles for your adcopy.

Step 3: Build 3-4 pre-landers fitting to your ad copy, spins, lottory, questionaires or whatever you feel is the better choice. (If you dont have any proven pre-landers from previous campaigns, go splittest 10 pre-landers)

Step 3: Find the right audience, normally with sweeps it could work just going super broad, but sometimes a key audience is really what you need to generate a higher roi.

Step 4: Test creatives and angles. I test around 5 different creatives per campaign with 1-2 angles.

Step 5: Once You've found the best audience with the best creative and adcopy combination, GO BIG!

Extra tip: If You Dont have a healthy cashflow to scale in to high volumes, talk to your manager and explain the situation that You're in. You would most likely be able to be bumped in to a faster net payout, and build a healthy cashflow super fast.

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