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Ecomm offers landing pages (3)

10-07-2019 11:57 PM #1 nimoss (Member)
Ecomm offers landing pages

Hey STM,

I'm new to the forum, actually I joined today.

I built my own dropshipping one-product store and had some good results but got really tired of dealing with customers, shipping etc.

So I'm moving to affiliate marketing to focus only on marketing.

My first campaign will be on the Ecomm niche, running ads on Facebook as I have some experience with that (making the learning curve smaller).

My question for you guys is: how are you guys pre-selling these offers?

Because obviously I'll not setup a Shopify store, so I'll have to create a landing page and then redirect to the offer to checkout.

Any help is appreciated!
Thanks.

10-10-2019 10:00 AM #2 matuloo (Legendary Moderator)

Hello nimoss and welcome to the forum

One of our members started some threads recently that might be of interest to you as he requested assistance exactly with the same things as you did, landing pages for ecomm products

Check it out here:

https://stmforum.com/forum/showthrea...-my-sales-page
https://stmforum.com/forum/showthrea...eting-Campaign

You will need to put something similar together

10-11-2019 12:52 AM #3 maynzie (Moderator)

Ahoy and welcome bro!

For ecom offers there has been quite a few styles of selling, one of the most popular leading up to Christmas and in Q4 (also mothers/fathers day, Valentines day, Black Friday etc) is the "Listicle" Which is like a big list of products with short descriptions and their sale amount. It works for taking advantage of an occasion as the angle.

If you're straight selling a product a simple 'advertorial' can do fine if worded right and angle is right leading into it from FB. Another option is a VSL (video sales letter) but they're more expensive to make on your own and sometimes the advertisers version is not the strongest.

You can use spytools or even just browse around the major news channels for a while and click the native ads to find many options for this.

I guess it also depends on the product price, if its a smaller price like <$20 you can probably get away with straight selling it to checkout from Shopify store, but as the product becomes more niche and higher price tag its often better to have a strong pre-sell involved.

If you're selling other peoples products try and see what sort of data you can get from them, maybe some previous purchasers email etc you don't need a lot of it but it can help lead the campaign in the right direction.

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