Till now i used to do SEO / e-commerce and google analytics where even overkill for my needs,
can someone explain me why do i need tracker for? what the reasons does the pros using trackers and not analytics solutions.
thanks.
Hey!
If you run paid traffic it's recommended to use a tracker. You can read more here: https://stmforum.com/forum/showthrea...ut-POP-traffic!
There is a lot of threads about tracking here on the forum, but just to give you a quick answer :
With paid traffic, you need to know exactly what particular click converted, because your goal as a mediabuyer is to buy exactly the type of traffic that is most likely to convert.
A tracker labels every single click with a unique ID (clickID), which makes it possible to trace a conversion back to a specific click, specific banner, specific placement ... etc. On top of this, a tracker will also tell you a lot about the visits you receive: device, OS, country, region, language ... you name it.
All this info is needed for proper campaign optimization.
Here is another good thread about tracking: https://stmforum.com/forum/showthrea...-read-this-now