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Part #6 - The ultimate guide about POP-traffic! (12)

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Let's talk about the main tool in the AM - about tracking systems.

So a tracking system (tracker) - it's a system which help us to distribute and analyze our traffic.

Tracker can:

1. Discribute traffic (TDS function);
2. Grab all financial statistics (Spent/Revenue);
3. Help us to make a full analyze of our traffic.

Let's talk about each of these functions:

1. To discribute traffic.
   Imagine a situation that we want to run 4 different LPs and 5 different offers in one campaign. It's absolutely possible, we just need to add all of these Landers and Offers to our tracker, create a campaign with them, and a tracker will automatically send a traffic evenly like: 25%/25%/25%/25% for landers and 20%/20%/20%/20%/20% for offers. If we want to send more traffic for one current lander we can set a right % in our campaign's settings. For example we can make 40%/30%/10%/10%.
   
   If we need to stop some offer or lander we can easy turn that off in campaign's settings. Even with LPs. If we want to test a new lander, just add him to the tracker and to the campaign.
   
   You should know that we need to put only our uncial tracking link to the traffic source which we will have after we create a campaign. We don't need to change sth in a source if we want to change offers/landers. Just make these changes in your tracker.
   
2. To grab a financial statistics.
   When we create a campaign in the tracker we can set a CPC (Cost per Click), CPM, CPA and some other parameters which can help us to track the cost. For example if we have $2 CPM in the source, we can set CPC = 0.002 in our tracker, and the system will automatically calculate our cost, and we'll see that in "Spend". Also some sources have special macroses to send the COST, like [BID].
   
   Each tracker has his own PostBack link. What is that? It's a link which we use to receive successful conversions from the AN. An example of the link:
   
   http://xxx.com/pixel.php?cid=CLICKID&payout=PRICE
   
   CLICKID - on this place needs to be a special macros from the AN (Ask your AM about macroses) which contains an uncial ID of the user. Where does this ID?
   
   A tracker will generate him and put to the offer's link:
   http://site.com/?a=31333&c=44151&s2={clickid}
   
   Again with steps:
   
   1. We put {clickid} macros (some tracker have differtent names of the macros, so read a Help info of your tracker) to our offer's link;
   2. An Affillate Network receives these Click IDs on their side;
   3. When a conversion is done, the AN finds this Click ID in their stat and sent that using our PostBack link + the Price of the convertion;
   4. The tracker receives this Click ID + Price, find this ID in his stat and some other parameters (OS, Browser, ISP etc...) and write this in the stat.
   
   
   Therefore we don't have to look at the stat in a Source and AN. Just check that 1 time a day to make sure, that there are no big differences. If we have a difference with Cost, we can easy update the cost and set a right sum.
   
3. To do a full analyze of our campaigns.
   A Tracking system can help us to analyze many parameters of our traffic. For example - offers:
   
   
   What can we see? The 1st offer converts much better, than the 2nd. In this case we need to turn the 2nd offer off and continue to run only the 1st.
   
   Go ahead and see OSs:
   
   
   
   So we have more Android traffic, than iOS, but on the other hand iOS gives us much better ROI. We can also look at the versions.
   
   If we look at the Browser's stat we'll see:
   
   
   
   Android Browser and Mobile Firefox gave as a very bad ROI, so we need to stop this Browsers.
   
   I think you understood what I mean. We can check all parameters + source's macroses like SiteID to be able to create a Black/White List of sites.

Also trackers have some other functions like possibility to write user's data (OS, ISP, Country etc...) on the Lander or to create rules for our traffic. If we want to send iOS traffic to the specific offer/lander we can create a rule in the tracker. So it works like cloaker.

What tracker to use?

1. Self-Hosted - it's a group of trackers which you need to install on your server (I recommend a dedicated server with at least 8GB RAM). These tracker don't have any limits and the cost is not very high ($49-$99/month + Server's cost).
   If we talk about self-hosted trackers I can recommend to try:
   - Pixelk
   - Funnel Flux
   
   
2. Cloud trackers - it's a group of trackers which you don't need to install on the server. You can just use their panels. These trackers are installed on the different servers in many countries, so it works like CDN. But these trackers have limits, and if you have many traffic you need to pay a lot. The price starts from $79/month, but it's possible to pay $3000+ if you have a lot of traffic.
   I can recommend:
   - Voluum
   - Adsbridge
   

For me the best self-hosted is Pixelk and the best cloud is Voluum, but you can use which you want! We'll talk about how to set up a tracker when we create a campaign...

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To be continued...

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Thanks for this new part mrbraun. So useful.

Regarding self-hosted trackers, have you tried o do you have an opinion about CPVLab? It seems to be one of the most cost-effective trackers, since it's a annual license ($247 first year, then $147 the following years). It could be a good entry point for a low budget. Anyone can add some feedback? Pros? Cons?

Looking forward to the next part. What will it be?

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Hello, affernando!
Unfortunately I haven't tried CPVLab. May be other people can tell you about that.
The next part will be very soon

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Another nice one from mrbraun!

The stats analysis example is a mini case study in optimization, and is an especially nice touch.

Keep 'em coming please!



Amy

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Awesome Guides your created. The best here in the forum. I learned a lot of it!

Can't wait for the next part.

Thank you and keep it up!
Manuel

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Thanks mrbraun

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Very helpful and well explained guide. I have a question about how the tracker works. In the distribute traffic segmente you wrote this:

"If we need to stop some offer or lander we can easy turn that off in campaign's settings. Even with LPs. If we want to test a new lander, just add him to the tracker and to the campaign."

I'm a bit confused about this. Can you pause or turn off a campaign on the tracker? Shouldn't it be done from the AN or the traffic source? i'm asking this because I understand that the tracker only "views" data but really can't control the campaign itself (maybe I'm wrong). Thank you for this incredible guide.

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Hey, bachroll!

No, you can't pause a campaign using your tracker. It can be done only from source. But if you use Voluum+ZeroPark you can do that using their integration.

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very helpfull guide
thank you mrBraun
But i have one question: how i should make BL at pop traffic?
100 views and 0% CTR lander = bl
100 views and 100% ctr lander = bl2
2 costs of offer payment = bl3?
thanks a lot

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This is interesting:
"If we want to send iOS traffic to the specific offer/lander we can create a rule in the tracker. So it works like cloaker."

Does it means I don't need to buy a cloaker to run offers on facebook? Please explain.
Where can I find more information for using voluume as cloaker?

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Awesome Guides, thank you mrbraun!

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