Hello Guys,
Now i have FB Accounts ready to launch so i am trying to Make Nutra Diet Campaign Profitable. This is what i have done till now:-
Campaign Targeting:-
Campaign Type - Traffic
Age - 20-60
Gender - Female only
Ads Position - News Feed
Device - IOS,Android
Ad Type - Image/Video
GEO - USA
Campaign Stats:-
Total Spent $150
0.1 cpc
1500 clicks on my LP
LP CTR is 12%
1 Conversion ($44 Revenue)
* Split Testing 2 Offer and 2 Lander (Offer's are already performing very well on other Traffic source so i can say that offer is good)
I am looking here for more info guys so please help me to get it working. I want to know following things:-
* Am i Targeting right audience?
* How much CPC max i should pay and how much LP Ctr & CR i should expect?
Please guys Tell what else i should do or don't. I have loads of account so i'm not going to give up until i make it profitable.
20 as an age to target is quite low, you'll want to target 30-40+ in order to ensure that your quality is good for the offer (assuming its a rebill). It might not seem apparent immediately, but once the credit card rebills get reviewed in two weeks you might end up losing the offer. If it's a straight sale, you'll likely see a lot of declines on younger customers as they dont have $100+ available
CPC is very very good on fb. You should shoot for around 18-22% CTR on your lander. Your conversion rate from lander to offer is pretty terrible , 180 clicks to the offer with a 0.24 EPC. Not many click at all though, so this will improve with time. Ask your AM to tell you how many "Partials" you got, these are people who filled in the form but didn't buy.
I'd test another offer to be sure. Check out networks like Jumbleberry (https://stmforum.com/forum/showthrea...-Updates/page2)
Thanks for quck reply.
Yes i have JB already. actually the offer i am using is performing very well and giving over $4+ epc from other traffic source.
I'll try with 35+ age and female only.
Will update the stats after some result.
Ok Today update is
Launched 2 conversion Camp with 1 adset and 3 ads.. Campaign is still in review
Will update how it goes
Are you using a cloacker? Wich one? Thanks and good luck!
You can try to test more landers, some of others landers can show you better results and you should find your profitable one and work with that.