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Media Buying Dreams. - Adult Dating CPL (10)

08-13-2019 05:54 PM #1 ronald_hart (Member)
Media Buying Dreams. - Adult Dating CPL



I just started my company, and I want my focus to be on media buying, but it's been a struggle. My goal is to create a system that a team of media buyers can replicate.



Traffic Source: Traffic Junky


GEO: US


Starting off with 2 campaigns targeting 1 Placement(Bottom Footer, 300×250) - 2 OS( 1 iOS & 1 Android), split-testing 3 Banners - 2 LP's - 2 Dating CPL Offers .



Bid CPM, Frequency Cap: 2×24, and 33/33/34% Weight Rotation to each banner.


Current Bid Price: $0.35

(I'd like to be competitive out the gate. Its 24 campaigns total. I'd like for each to get 200-250k impression before I start optimizing.)


Tracker: IMobitrax

Daily Budget: Unlimited

Banner CTR: ?

LP CTR: ?

CVR: ?

Quick Questions:

1. For dating offers, does it matter whether if its Carrier or Wifi traffic?

2. Do you apply frequency capping to both(Carrier/Wifi), or either one?


3. Does increasing the bid, get more traffic?




@ maynzie, @ vortex, @ matuloo please don't hesitate to chime in, with your input, answers to my question, or overall guidance.

08-14-2019 11:00 AM #2 matuloo (Legendary Moderator)

Hello, let me be the first one to reply to your questions

1. For dating offers, does it matter whether if its Carrier or Wifi traffic?
Technically, it doesn't really matter. Most of the dating offers are actually lead-gen based, so they capture the email of the user and then try to sell them a monthly membership. The billing is usually CC based, so it doesn't really matter if the user is using a standard wifi or carrier connection.

There is one thing though, in many sources the 3G traffic is more clean when it comes to BOT % so it "can" be easier to work with it.

But since wifi has always more volume, you need to work with it prominently.

2. Do you apply frequency capping to both(Carrier/Wifi), or either one?
It's always a good idea to start with a tight frequency cap. Once you have an optimized campaign, open the cap to get more volume. Again, doesn't really matter if it's carrier or wifi traffic.

3. Does increasing the bid, get more traffic?
Yup, the higher in the bidding chain you are, the more traffic you will get. But once you are the top bidder, increasing the bid further is pointless of course

The volume depends on other factors too though. For example, since you mentioned TJ, they also look at the daily budget for the campaign and the total $$$ on your account. So setting a high bid and campaign budget won;t help you in case you have $50 left on your account. Some sources also prefer to preserve some variety when it comes to the banners they display, so they will rotate your ads with different ones, no matter how high you bid. To put it simple, it's rarely possible to get ALL the traffic, no matter how high you bid.

Any more questions?

Matej.

08-14-2019 04:10 PM #3 Vrume (Senior Member)

If you're looking for more high quality dating traffic, please don't hesitate to contact us. We specialize in driving email, push and member's area dating clicks to adult/casual dating offers on a CPC basis. We scaled another dating client last month to over $100,000 in spend and climbing.

08-14-2019 07:53 PM #4 rafael3000 (Member)

the problem is not traffic, the problem is to find a good converting offer these days

08-14-2019 08:44 PM #5 matuloo (Legendary Moderator)

Quote Originally Posted by rafael3000 View Post
the problem is not traffic, the problem is to find a good converting offer these days
It's hard to find good offers indeed, but I wouldn't say it's the only problem

Every day, I'm more and more angry about bot traffic and the fact that the traffic networks don't finally come up with a solution to block it. That's my biggest pain ATM.

08-19-2019 08:04 PM #6 matuloo (Legendary Moderator)

$2 payout is for the US offer? That's too low if it's the case. Looks like a street payout for a mobile SOI in the US.

I see that your CVR is very low too, you need to get to 10% or so.

Based on the numbers you posted, the whole campaign looks very poor, I doubt you can optimize this at all. Looks like the current funnels that you are testing are not strong enough.

I know this is probably not the type of feedback you wanted to hear, but I'd scratch the whole thing and restart with a completely different funnel.

Even the CPCs you are paying are too high, 40 cents per click with a $2 offer... that's not gonna work.

I see that you mentioned ISPs, with dating it's not really needed to aim for 3G traffic, wifi can work just fine. So I wouldn't go this route. Unless you see something really standing out in the data.

08-19-2019 10:00 PM #7 ronald_hart (Member)

Quote Originally Posted by matuloo View Post
$2 payout is for the US offer? That's too low if it's the case. Looks like a street payout for a mobile SOI in the US.

I see that your CVR is very low too, you need to get to 10% or so.


Based on the numbers you posted, the whole campaign looks very poor, I doubt you can optimize this at all. Looks like the current funnels that you are testing are not strong enough.

I know this is probably not the type of feedback you wanted to hear, but I'd scratch the whole thing and restart with a completely different funnel.

Even the CPCs you are paying are too high, 40 cents per click with a $2 offer... that's not gonna work.

I see that you mentioned ISPs, with dating it's not really needed to aim for 3G traffic, wifi can work just fine. So I wouldn't go this route. Unless you see something really standing out in the data.
I let the CVR sink, because I let the offer run for a solid week, with a high bid to collect data. Do you think I should have started to pause/replace the non-performing banners, and increase traffic to top-performing banners earlier in the week?

​I ran a high bid for a solid week, to be competitive. Traffic Junky has plenty of premium traffic, with alot of competition. Each separate combination/funnel has their individual EPC, and CPC. Do you believe it make sense to clone each one of those combinations/with their own bids, and begin the optimization from there?

Well since every user is connected to a network, as long as the are connected to a to a particular internet service provider, I can reference it as a metric to optimize the CPM, CPC. 1 User = 1 IP

08-20-2019 09:50 PM #8 matuloo (Legendary Moderator)

​I ran a high bid for a solid week, to be competitive. Traffic Junky has plenty of premium traffic, with alot of competition. Each separate combination/funnel has their individual EPC, and CPC. Do you believe it make sense to clone each one of those combinations/with their own bids, and begin the optimization from there?
When you do this, what usually happens is that the performance drops since the funnel is not compatible with all the traffic. Sometimes it can work though, depends on how strong the funnel is.

I tried to explain this phenomenon in this post, please read it: https://stmforum.com/forum/showthrea...l=1#post374172

Well since every user is connected to a network, as long as the are connected to a to a particular internet service provider, I can reference it as a metric to optimize the CPM, CPC. 1 User = 1 IP
Carriers use block of IPs and there can be a ton of users connecting through the same one. So this isn't all that accurate metric to go by.

I let the CVR sink, because I let the offer run for a solid week, with a high bid to collect data. Do you think I should have started to pause/replace the non-performing banners, and increase traffic to top-performing banners earlier in the week?
You should set certain budget and once that is gone and the results are very poor, just cut it and restart with a bunch of new creatives/LPs and even offers if you can't make them work after a while. Running a campaign for a full week after an initial day of disastrous results basically equals to throwing money out of the window. There are no miracles in AM, it's not like the performance can somehow dramatically improve in a few days.

Many people like to start with the 2x rules. So each combination should get 2x payout worth of traffic. You can start with that. AND, if you see that some parts of the funnel (ads, LPs...) are working VERY poor from the beginning, there is no need to let them run for the full 2x.

08-25-2019 01:17 AM #9 ronald_hart (Member)

Do you know anything about budget/asset allocation and how do you apply it to your media buys? Do you have any links to certain techniques or training videos?

08-25-2019 08:23 PM #10 matuloo (Legendary Moderator)

Quote Originally Posted by ronald_hart View Post
Do you know anything about budget/asset allocation and how do you apply it to your media buys? Do you have any links to certain techniques or training videos?
We talked about budgets plenty of times here on the forum, you should be able to find plenty of threads where we discussed this.

But if you tell me/us more about what exactly you need help with... like what you plan to run, what the payouts are, what type of traffic and all the other details, we will be able to guide you better and share some pointers.

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