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Adsonar Case Study - MyPcBackup.com (8)

12-24-2011 07:12 AM #1 gduggal ()
Adsonar Case Study - MyPcBackup.com

Hi all,
This is a bit late as the study wrapped up about 10 days ago, but I had to leave town and didn't have access to my main PC.

Offer (MyPcBackup.com) . The offer converts on a 3 field submit (Name, Email, Password) and pays out $6.40.

Here are the results:

Ads / Angles
------------

- Went with two angles and 3 ads. The first angle was to push the "free online backup" and direct link to the offer page. The second was to push a "protect yourself from viruses" angle and both direct link and link to a news style lander.

Ad Copy
--------

1. Direct Linked and Sent to lander (rotated)

100% Free Online Backup
Store All Your Files Online Free. Access Files Anywhere, Anytime!
www.MyPcBackup.com

2. Lander only

New Virus Sweeps Nation
Protect yourself with this FREE online backup solution...
www.MyPcBackup.com


Landing Pages
--------------
1. Direct Link



2. Lander (Provided by advertiser)




Targetting
----------

- I targeted Tech based sites as well as news / gossip sites (especially with the lander). The best performing target in terms of CTR and conversions was Fox News Tech Articles.




Bidding Strategy
---------------

- CPC bidding. I bid minimums to start and raised over time to increase traffic. Average bid to start was 0.32 , and towards the end it was 0.60. However for the best performing placement, I had to start at $1.30 and work down to get traffic going (hence the higher average cpc on it).

Conversion rates
-----------------

- Direct link: 0%
- Lander: 4.25% (2 conversions)

CTR rates below:


ROI
----

Spent: $88.26
Revenue: $12.80
ROI: -85%



Conclusions
-------------

Some points of interest:

1. The virus angle got a way better CTR than the Free Backup angle
2. The Fox News Tech audience ate up the virus angle based ad. Might be worth testing on similar sites

Suffice to say, the ROI was going nowhere and my rep pretty much told me it wasn't worth continuing. CPCs are too high if you want decent traffic. There's probably a good reason most people run Weight Loss and Credit offers on adsonar since the payout justifies the ad spend.

That said, there may still be ways to make this work with a lot of tweaking and perhaps lead capture and then selling via autoresponders. But overall I think it's a campaign better suited towards cheaper and more targetted sources - and perhaps sources similar to the fox news tech crowd.

12-24-2011 09:19 AM #2 bandit09 ()

Adsonar is rough man it's kinda like pulse360, a lot of times you need a high testing budget to make it work

12-28-2011 12:14 AM #3 polarbacon (Moderator)

I have to agree that ad sonar may not be the best place for this offer....I think to make these work you really need to come at people with a HEAVY fear angle AND with people who are actively looking for a solution....and less of a "pass-by" type thing like ad sonar.....I bet that more of 2nd tier search traffic could rock that offer pretty hard....

12-28-2011 12:45 AM #4 shhhant (Senior Member)

i think this offer is from the same advertiser as justhookup and rudefinder. don't they scrub heavily to begin with?

maybe you can try again with a different offer although i have zero experience with adsonar.

12-28-2011 03:41 AM #5 stackman (Administrator)

Man that landing page really needs to change the call to action button, it says "full out your info to backup" then the button says "signup it's free". Instead it should say "start backup".

Other than that i agree with polar, I'm thinking a lot cheaper traffic would still do well with this offer and the 2nd tier traffic could really blow up the ROI

12-28-2011 11:48 AM #6 polishedturd (Member)

Quote Originally Posted by combo View Post
Payout is high. $6.40 for 3 field? Is it 3 field + download on second page when the payout occurs?
Yes, second page, it's not just a three field submit. From NBs description:

Registration Of Free Account (2 Page Sign Up Process)
The pixel currently fires after the user has completed the setup of a free account. This involves: -Entering name address and email on the homepage or sign-up page. -Selecting the 14-day free trial package. -Pixel will fire whether the user purchases a monthly package or opts for a free trial.

12-30-2011 02:53 AM #7 justingoff (Member)

Just jumped back on AdSonar after seeing this, and I have a profitable campaign running now. The selection of quality sites is damn impressive, and some of them you can get dirt cheap clicks (.15 or less). I agree like you said, you need a good payout to make this work. Luckily our fat loss product is up around $65 per average customer now, so I can work with the more expensive clicks

Thanks for the case study!

12-30-2011 03:13 AM #8 gduggal ()

Quote Originally Posted by justingoff View Post
Just jumped back on AdSonar after seeing this, and I have a profitable campaign running now. The selection of quality sites is damn impressive, and some of them you can get dirt cheap clicks (.15 or less). I agree like you said, you need a good payout to make this work. Luckily our fat loss product is up around $65 per average customer now, so I can work with the more expensive clicks

Thanks for the case study!
Very cool man! Weight loss is something I think would work super well on adsonar, so I'm glad to hear that it is already doing well for you

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