Home > Paid Traffic Sources > Native

Bid on native (10)

05-11-2019 05:19 AM #1 gogo2go (Member)
Bid on native

Hi, if we bid $0.05cpc on a certain daily budget and the entire budget is spent... why should we increase the cpc?

I hear it'll give better "quality" clicks, but how does it work exactly?

05-12-2019 12:21 AM #2 mrrocky314 (Member)

Higher bid would get you placement on higher authority news sites which have higher chances of converting.

Sent from my SM-G950F using STM Forums mobile app

05-12-2019 12:28 AM #3 thedudeabides (Moderator)

^ What he said.

Better quality sites are going to have a higher CPC because others have bid them up.

05-12-2019 05:34 AM #4 gogo2go (Member)

1.If our creative gets 0.2% CTR on average and we have 100K daily impressions there, and we see that 2 pubs generate 2% CTR but only have 1K daily impressions - so is there a way to tell which bid will get us into X impressions for this 2% CTR pub?

2.I'm trying to understand if, let's say revcontent, decide that a certain site is "higher quality" because the site's reputation or because of their tracking history with clicks? cause if its only site rep in the market, then maybe its even better to narrow target with low bid, to get into smaller blogs...But if they know that clicks from this specific website usually convert better into sales, so it's a different story...

05-12-2019 06:41 AM #5 sprice (AMC Alumnus)

Originally Posted by gogo2go

2.I'm trying to understand if, let's say revcontent, decide that a certain site is "higher quality" because the site's reputation or because of their tracking history with clicks? cause if its only site rep in the market, then maybe its even better to narrow target with low bid, to get into smaller blogs...But if they know that clicks from this specific website usually convert better into sales, so it's a different story...[/COLOR]

Revcontent does not decide if a site is high or low quality. Other people who are bidding on sites will pay a higher CPC for sites that generate more sales. Which means if you only pay a low CPC you will only get clicks from sites that people are not willing to pay a high CPC for. Which are usually lower quality sites.

05-13-2019 05:12 AM #6 gogo2go (Member)

Originally Posted by sprice

Ok, that makes more sense

05-21-2019 12:29 AM #7 micoangelo (Member)

Originally Posted by thedudeabides

^ What he said.

Better quality sites are going to have a higher CPC because others have bid them up.

Super noob question, but on RC do you optimize for engagement or CPA ROI?

I'm leaning towards CPA, but I saw in the Van Elswyck class (during that live case study that barely broke even) that he optimized for engagement.

05-21-2019 04:31 AM #8 thedudeabides (Moderator)

Originally Posted by micoangelo

There is only standard and auto (CPA based) campaign types unless something was changed. If you're referring to 'optimize for' I dont think that's ever done anything - just gives you the option to conversions via a pixel but I just use a global postback.

05-21-2019 03:40 PM #9 micoangelo (Member)

Yeah I'm referring to the 'optimize for' section...

I would think we're trying to optimize for CPA ROI -- just like optimizing for 'conversions' when buying traffic on Facebook.

That said, the 'guru' in the iStack course chose the engagement option.

05-22-2019 01:21 AM #10 thedudeabides (Moderator)

Like I said it doesn't do anything for standard campaigns.

To make use of an AUTO campaign there first of all needs to be conversion data built up for that given vertical (it's shared across the network). No way of really knowing that without first asking your account manager, but you can always build up the data yourself first by passing back conversions.

Home > Paid Traffic Sources > Native