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scalling in propellor (6)


05-25-2019 09:18 PM #1 aady83 (Member)
scalling in propellor

Hi Stackers,

does anyone have any advice for scalling in propellor. I have have a campaign that is running, and is turning around $100 per day profit, it is working in CPA2.0, I have tried to scale it using the following:

a) whitelist of sources in a SmartCPM campaign with maxx bid on best placements- delivered no results
b) whitelist campaign in a straight CPM campaign with maxx bid on best placements- delivered no results.
c) whitelist campaign in a cpa2.0 campaign with best placements - no results.

so whilst it is great that I am getting the conversions and trurning a profit I would love to get more, so does anyone have any advice?

thanks


05-26-2019 06:39 AM #2 jonte_ (Member)

Where you're going wrong is using a whitelist instead of a blacklist. Running a whitelist campaign severely limits the volume you'll be getting which is the opposite of what you want when scaling. Try using a blacklist instead and only blacklist placements that have no chance of being profitable.


05-26-2019 11:59 AM #3 erikgyepes (Moderator)

Couple of ideas:

You can try to duplicate your campaign at different bid levels (high, med, low).

You can lower your frequency cap.

You can broad your targeting (desktop+mobile)


05-27-2019 08:33 PM #4 matuloo (Legendary Moderator)

Did you already utilize all the advice you've been given in the other thread you started with pretty much the same topic?

https://stmforum.com/forum/showthrea...tcpa-and-cpa20


05-28-2019 08:06 PM #5 aady83 (Member)

Quote Originally Posted by matuloo View Post
Did you already utilize all the advice you've been given in the other thread you started with pretty much the same topic?

https://stmforum.com/forum/showthrea...tcpa-and-cpa20
I did thanks, thus this thread (you can combine them if that is possible)

in order to help the community i found that creating multiple campaigns seemed to work the best, and that I was not able to get conversions manually bidding (with or without smartCPM).


05-29-2019 01:08 AM #6 vortex (Senior Moderator)

On many networks, when your targeting is too narrow, they put your campaign into low priority by assigning little/no traffic.

As was pointed out above, trying blacklisting.

Or, try the opposite: Gradually broaden your targeting until you get traffic again.

But in general, unless you have a group of mid- to large-sized placements, and/or one or more biggish traffic segments, whitelisting probably won't yield good results.



Amy


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