Home > Paid Traffic Sources > Push Traffic

---

SOI/DOI Push - does it work? (15)

---

Hey guys,

I'm back to marketing after 6-month break and I've been testing SOI/DOI sweeps in DE for the last 3 weeks and can't make the damn thing work :/
It worked for me pretty well 6 months ago when I've developed a lander with about 50% CTR and had some campaigns even with 50% ROI after the initial test, before any optimisation, but usually I had X% ROI.

Now I've tested various different landers and angles and I'm getting around -50% ROI usually on ZeroPark. The best result I had on Richpush and that was -11% ROI.

Is there a point of doing the SOI/DOI offers at all? I chose them because it worked fine for me before and I avoid CC submits as they require quite of a budget just to test and my budget is pretty tight. Maybe I'll try PIN submits, don't know. Or just try other GEO, maybe DE is oversaturated.

P.S. My landers CTR is 20% on average.

Anyone with similar experience here? Thanks!

Regards,
Mr.Z

---

Your CTR should at least reach a 40% IMHO. Read here some info about Germany too by the way; https://stmforum.com/forum/showthrea...der-for-sweeps (see comment of BigBangAds)

Switch GEO's indeed, UK FR NL convert way better in general!

---

Hello Z,

I am german as well. The performance in DE dropped for us on the Sweeps as well in the last weeks. Try Austria instead.
There are way less offers for the AT market then in the DE market, in our case we have tons of sweeps uncapped in DE but a cap in AT.
Austria has 8 times less people then germany but in our stats we do in AT already 50% of the revenue we do in DE on Sweeps
eCPM there is for us 3 times higher

I assume you speak the language anyway so give it a shot.
If you wanna give it a try with Glize. Drop me a line and we get it going. Custom Sweeps if you reach min 200 Leads a day possible as well.

---

DE is always on the forefront of all the regulations, so it might be the reasons for the drop in performance.

What Stefan posted is a good advice for sure. Austria and Switzerland often worked better for me than DE, and since all the countries are german speaking, you can re-use the creatives.

---

Very sure my data of CH is not accurate but for whatever reason on the PPL Sweeps CH sucks for us big time on the same offers that are king in AT and DE. Maybe because the people there are
already making so much cash that they dont need to win an Iphone :-D

---

Yup, I should have added that my statement was based on dating leads, so sweeps can be way different.

---

Hey! For me SOI/DOI sweeps work, but only in Tier-1 GEOs with high payouts, as CPCs are quite expensive in Push

---

By 20% CTR you mean CTR ? if so that's extremly high number the way i see it. could you share maybe stats. But you know, in 6 months the market really changed, there a whole lot of new companies that joined the market since. What are you doing? Are you analyzing the CTR% of the push ad? What's the conversion rate? How are you optimizing ?
Anyway, More info would be great to help you out mate

---

Don't forget a lot of Swiss speak French too and Italian a little too , that can explain the problem

---

I believe the OP was talking about 20% CTR on the landing pages, 20% in that case is not that high. I had 40%-50% with push traffic pretty commonly. Not in all GEOs though, but some tier1 EU GEOs were able to achieve these numbers.

---

You are different, mate. I've read your threads and looks like you can make anything work!

Answering your questions:
Yeah, CTR of lander to offer, not push ad to lander. The highest I got was almost 60% 6 months ago, now I barely make it 20% which sucks.
No, I don't analyse CTR of push ad. In here I've got it around 0.1-0.15% CTR while before I had it even over 0.5%. So yeah, performance dropped as hell.

I didn't optimise anything yet as I keep getting negative ROI in initial tests, but generally I cut placements aggressively: if the source spent 1x the offer payout and didn't generate any conversions, then I pause it. Or I pause individual underperforming targets in the source. Here's a good example:
- first yellow line is the underperforming target paused and on the second yellow line is the whole source paused as it exceeded the offer payout.

Maybe 1x offer payout is too aggressive with the sources, probably 2x offer payout is better, but I do it due to tight budget. I appreciate any comments on this one
Then pretty standard I think: pause sources/targets with super low CTR (money eaters) (with minimum 25 clicks to the lander, so in the screenshot above I would also pause the 2 targets at the bottom of the list - with 6.90 and 7.41% CTR). Then pause underperforming carriers/isps (for example usually Telekom performs really bad for me in DE), payout bump for profitable campaigns etc.

It looks like it makes sense to set the language for campaigns on traffic source then I never do it though.

Guys, you helped me a lot already, which is awesome! Any additional comments, suggestions and criticism highly appreciated!

EDIT: Regarding the landers, I use survey, spinwheel and a simple one with CTA button (redirecting to the offer page) on first page. But I'm trying to be original with the angles, not using the facebook-looking shit or anything like that.

---

Setting the language can also improve the overall traffic quality, but it will negatively impact the volume, so it's good to run both (with and without language targeting) and then compare the results... whatever brings higher ROI, go on with that setting.

---

Don't be shy in testing CC submits mate or like others have mentioned trying other Geos, the game changes fast 6 months is a long time in AM don't get too stuck on old campaigns that worked then and why they don't know.

For sweeps on push a winner you can find very fast, it doesn't require a lot of optimisation when you know you have decent lander/ads its all offer and traffic source it should be profitable. I'd pick a couple different geos (tier 1 euro) with 2-3 top offers each throw in each on Megapush and Propeller once you see what works scale it outwards to other pop sources

---

Thanks maynzie. Yeah, I'm gonna try AT now and see what happens, then I may also try other EU 2-tier geos. I'm affraid UK may be too competitive.

---

Correct, it's quite competitve! But also a good learning on to see how your angle/approach "fights" the big boys ofcourse! But in general it's wise to gain data from cheaper GEO's, optimize funnel and when you think it's fully optimized -> do some small tests on bigger GEO's..

---

Home > Paid Traffic Sources > Push Traffic