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Direct linking or pre-lander for sweeps? (15)

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Hi,

It's my first post. I am really confused about this.

I've been testing some top performing sweeps offers from Mobidea, maxbounty and clickdealer on FB ads(Geo: Germany). I didn't get any conversation on any offer even after spending around $40 on each offer. I use direct linking and track my campaigns with Voluum.

My friends think that I am not getting conversations because I am not using a pre lander.

Is it not possible to get a good conversation rate with sweeps and direct-linking anymore? I think direct-linking should work just fine for sweepstakes offers. If a pre lander yields better results then what kind of pre lander should I use for typical sweepstakes offers?

@mrbraun @stickupkid what do you guys think?

Any tips would be appreciated!

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For sweeps, landers (or "prelander as they're often called) will often help conversion rates - well good ones do anyway!

As for what types of landers work well - you can see them on Adplexity.

When I'm on my desktop later I'll take some screenshots.



Amy

Sent from my SM-G930W8 using STM Forums mobile app

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Yeah a prelander is needed often, unless your angle is suitable for direct-linking ofcourse. Sending them direct to the submit page (fill in e-mail/phone number etc) is quite confronting. Mostly used prelanders are survey/questtionaires. wheel of fortune, but also more agressive prelanders with fakenews; "H&M is giving away 500 euro vouchers", with a magazine type of layout and people queeing for an H&M store for example.

Some advertisers include the prelander at the offerpage already, so a double prelander would not help ofcourse. You pushing lead gen in DE, or IVR?

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Yeah I will do that. Thank you!

SOI lead gen. CPC is around 0.5$ right now so it's not going well.

I just started doing sweeps with fb ads. Should I target T2 countries instead?

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Germany is hard one, but has big potential ofcourse. In general UK, FR, Nordics, NL convert better, loads of campaigns available there too!

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All the people I know that are running sweeps are doing so with LPs. Those who are using aggressive LPs, are doing better, but even the more clean ones can still be profitable.

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Landers for sure, don't be lazy ;-)

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Looks like Germany is right now one of the most sensitive EU geo to run SOI lead gen offers. Personnally, I stopped recommending DE for around a month now especially if affiliates don't have a lot of farming capacities.
Rather go for SE or NL - usually the payouts are decent (respectively should be around 4.00€ish and 2,50€ish)

Also, definitely worth split testing with/without prelanders to see what works better for you. Direct linking can work but it really depends on how you bring the user on the registration form. If you manage to let him know before he clicks that he will end updirectly on a reg page, then it could work. But if he was expecting something else, most likely his experience will be disrupted enough for him to leave the reg page (and rate your ad quite badly!).

If you don't want to use your own prelanders, ask the advertiser to provide you links which already integrate a prelander. Else, some advertisers can offer you another option. You could bring the user to a "pregame page", it's a lookalike from a prelander, would be less aggressive than bringing the user directly on the LP. Pre game example for SE: - https://trck.easytrck123.com/aff_c?o...3&url_id=16353

Happy to bring more insights upon request ;-)
Vince

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Can't go wrong with a pre-lander. In 9 out of every 10 of my split-tests, a landing page performs much better than direct linking to the offer.

Sent from my ONEPLUS A6003 using STM Forums mobile app

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Yeah i think this is why it's not converting for me. A pre-lander with a short and relevant questionnaire/survey can help them stay engaged with the offer.

The pre-game page you mentioned is on the same domain as the offer right? The offers i am promoting don't have non-aggressive pre-lander links so I'll have to make my own lander through some funnel builder like clickfunnels.

Thanks for suggesting GEOs. I'd go for NL and Nordics and split test landers/angles.

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Yup, in these cases, the prelander is actually "ending" with the email collection box, so the users won't be redirected to any other domain. It basically looks like a standard affiliate landing page, just instead of the CTA button, there is the collection box at the end of the survey, or whatever flow it is.

From some reason, I had better results when using my own LPs anyways, even when sending the users to such an offer ... I thought that it would be too much clicking and unnecessary repetition of the same questions, but still, the results were almost always better. I guess that the longer you keep the user engaged, the more likely they are to actually signup.

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Yes. It could be the sunk cost effect.

If anyone doesn't know about the sunk cost effect:
"The sunk cost effect is manifested in a greater tendency to continue an endeavor once an investment in money, effort, or time has been made."


Visitors are less likely to abandon the offer page after they have spent like 20 to 60 seconds on the pre-lander.

Thank you everyone for clearing my misconceptions.

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Yes

@matuloo is right. We usually see affiliates doing better with their own prelanders. Simple reasons:
- Advertiser's can't be too aggressive when building their prelanders especially for legal reasons: no winning promise or brand misuse allowed
- The core business from an advertiser is to monetise the datasets rather than optimizing the way the audience is brought on the funnel
- Affiliates are maybe just more creative than advertisers! ;-)

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Sorry for the delay - here are some examples of the most popular landers for sweeps offers (as shown on Adplexity).



"Survey" landers - that consist of multiple-choice questions (typically 3-5 questions):





"Spinning Wheel" landers - that consist of a prize wheel that the visitor can spin, but of course always lands on the prize of the sweepstakes offer:





"Pick a Box/Chest" landers - that consist of boxes/chests/etc. that the visitor can choose from to click on to "win" a prize, and of course whichever one the visitor clicks on, will be the one containing the prize.





"Pick Your Favorite Prize" landers - that offers several different prizes the visitor can choose from. You can either set all but one prize to "Sold out" or "Inventory=0" (etc.), or promote several different sweeps offers at the same time so that the visitor will be redirected to the corresponding offer depending on which prize they choose.





If you'd be interested in subscribing to Adplexity, we have an STM members discount in the "Discounts" subforum.

Hope that helps!



Amy

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I have pre lander that can give you the maximum results ping me for more details ztalziv

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