Home > Paid Traffic Sources > eCommerce

---

Headphones (14)

---

Hi guys,

What channel would use to buy traffic for Ecom offer of headphones?

And FB doesn't work too good, CPA's almost tripled in the past 6 months...

---

Where are your competitors buying traffic?
Start there.

---

Started there (fb), scaled it for 2 years, spent $200K, then cpa's tripled... now we're stuck 😓

---

Have you tried adwords? Pinterest?



Amy

---

Yes, Adwords barely break even for us and Pinterest never tried...

---

you tube


Sent from my iPhone using STM Forums mobile app

---

https://stmforum.com/forum/showthrea...26%23128299%3B



Amy

---

You said the CPA trippled in the past 6 months, does that mean it worked way better for you in the past? Pretty much every funnel/campaign will die at some point, it might be a good idea to simply change your approach. Build a new funnel, redesign the sales page, use new ads, rewrite the copy ... there is so much you can try to revive the campaign. Have you tried anything of what I mentioned?

---

Pinterest a tricky one, need 50 conversions on a traffic campaign to open up conversion campaign which is night/day in results apparently

As matuloo suggested funnels come and go quite fast on FB, I do agree there is a squeeze on margins but I think you could get it profitable again. Is there any other brands running similar headphones as you you might be able to reverse engineer their campaigns if you can find on spytools

---

1.Pinterest sounds most interesting these days, we'll definitely give it a try soon
2.We tried different funnels, instead of AD > LEAD > BRIDGE > OFFER we went for AD > OFFER obviously and AD > BRIDGE (story) > OFFER and different stories... but the first one worked the best

---

Ok, and how about redesigning the current lead capture or bridge pages? Maybe the angle just got saturated? I'm not into FB much myself, but with the standard display/mobile/adult/push stuff that I run, I have to tweak the funnel all the time, the campaigns die all the time. It's quite rare to be able to run with the same creatives/sales pages for a long period of time.

---

Even if we run it to new audiences?

Obviously we're changing everything for retargeting, but we should also refresh the content when running to people who never saw the current funnel in the past?

---

Well, hard to make any strong statements here, since I didn't see your funnel and don't really know the headphones market. But are you sure you are the only one using the current funnel and ads? Are you the only one who's selling the product? I doubt it. So even though you didn't reach EVERYONE with the ads and your funnel personally, chances are that your competitors already did, at least with part of the audience you are targeting.

That's how saturation works... new product comes, the early promoters cash in on it, then the rests would notice and everyone starts to promote it and eventually the product get's saturated. And the same happens with funnels. Someone makes them, the rest copies them, then they get saturated. Spytools speed the process up a lot.

I would definitely try to test some new funnels, the product might still be good, but the funnels might have lost performance.

And then again, the same products won't sell good forever, that's why manufacturers have to come up with new models all the time. SO it might be time to refresh your inventory too.

---

matuloo, wrote some very solid tips! Like always!

Below you can find some tips and Insights for Pinterest.

- If you have really cool and fancy life photos of your product, I think its worth try it on Pinterest
- campaigns with Traffic objective does not convert good, you need to run Conversion for scale
- I was able to find Promoted pins for headphones only from big brands
- on Pinterest you need higher budget than Facebook to test the product. Adsets with $5/day does not work

If you are interested to test Pinterest, you can hit me un on DM and I will help you with some additional insight.

---

Home > Paid Traffic Sources > eCommerce