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Holidays affecting click prices? (11)

12-17-2011 01:48 PM #1 krueger (Member)
Holidays affecting click prices?

Today I've noticed that the suggested bids on my ads that are running for weeks are 50% higher than yesterday, ceteris paribus...

I didn't realize it's almost christmas, so probably the suggested bids went up because every retailer is trying to advertise on the weekend right? Anybody else having the same experience?

12-17-2011 01:56 PM #2 nusolutionz (Veteran Member)

it's q4.....all the big brands advertise heavily..especially retailers like you already mentioned...in january it should go back to normal..ceteris paribus (one of my profs used that in nearly every sentence..i guess he wanted to sound intellectual :-) )

12-17-2011 03:29 PM #3 krueger (Member)

Yeah I know about Q4, but from one day to another it suddenly jumped 50%, so it's not just that... Go away christmas!

12-17-2011 03:34 PM #4 polarbacon (Moderator)

Quote Originally Posted by krueger View Post
Yeah I know about Q4, but from one day to another it suddenly jumped 50%, so it's not just that... Go away christmas!
it can be that....esp since this is the last big push proir to xmas....


also your ads that have been running for weeks are prob stale.....and your getting beat at auction.....and if your cpc is set high....your gonna just pay more...

12-17-2011 06:23 PM #5 krueger (Member)

@polar: My demo is huge, CTR is the same as I launched them... But I've been noticing that I have to bid every week one cent higher to go through all my budget... Not sure what to do. BTW now suggested bid is back to normal... Guess I just didn't see enough of facebook's randomness.

Thanks for sharing the insight!

12-17-2011 06:27 PM #6 inversion (Member)

Everyone's getting the new timeline. That's got to be affecting CTR >> prices.

12-18-2011 12:31 AM #7 polarbacon (Moderator)

Quote Originally Posted by krueger View Post
@polar: My demo is huge, CTR is the same as I launched them... But I've been noticing that I have to bid every week one cent higher to go through all my budget... Not sure what to do. BTW now suggested bid is back to normal... Guess I just didn't see enough of facebook's randomness.

Thanks for sharing the insight!
it doesn't matter that your ctr is the same.....the algo looks at the auction and give you imps accordingly....your loosing bids due to new adverts beating your ad rank......

12-18-2011 12:51 AM #8 mgrunin (Member)

Focus on different countries then. There are plenty of countries that are barely feeling the effect of the holidays. Since the start of December, I've decreased my volume in the US and allocated to other international countries. Worked out quite well.

12-18-2011 02:23 AM #9 polarbacon (Moderator)

Quote Originally Posted by mgrunin View Post
Focus on different countries then. There are plenty of countries that are barely feeling the effect of the holidays. Since the start of December, I'm decreased my volume in the US and allocated to other international countries. Worked out quite well.
Happy birthday

12-18-2011 04:16 AM #10 dantheman (Member)

Quote Originally Posted by mgrunin View Post
Focus on different countries then. There are plenty of countries that are barely feeling the effect of the holidays. Since the start of December, I've decreased my volume in the US and allocated to other international countries. Worked out quite well.
Seriously.

I'm getting LOL clicks internationally.

12-19-2011 02:38 AM #11 Ryan Eagle ()

Q4 murders my soul, I hate hate hate it.

People like... get off and enjoy holidays too??? wtf?

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