What is the key? (9)
Hello Everyone,
First of all i would like to thanks in advance any answer on my enquire.
I have been working for more than 5 years in the other side of the business, i worked in a mVAS company, i was in charge of developing strong relathionships with telcos all over Latam, implement new products in carrier billing and make the client aquisition for the products.
For the client aquisition i worked with more than 10 Affiliate Networks all over the globe. I always leave that part of the business for the Networks and focus in the telco relathionship. The volume of conversions i used to bought per day was huge, almost 10.000 conversions daily, and i've seen many shitty products with great conversion rates.
Finally i decided as a entrepenur to start trying to work as a AM, for the last 3 months i tried many offers without much success.
So here is my question, Wheres is the key in AM?
I have been buying traffic from Zeropark and PropellerAds, i tried many offers i have seen converting great in the telcos, but in some cases i dont even get one conversion and that's really wierd because i dont see many targeting optins in traffic sources like zeropark or propeller ads.
So all of this make me think if Affiliate Networks are buying traffic from special places, like bulk buying, or something like that.
Or if there is any black hat technique that is making them convert better.
Or if for carrierblling offers i should focus in some special format of adds.
Its getting really hard to identify what are the networks doing that they get to sell 10.000 conversions daily, where is the edge?
Or if there is any black hat technique that is making them convert better.
Or if for carrierblling offers i should focus in some special format of adds.
AMs are using many BH techniques like aggressive LPs with cloaking etc.
Have you tested your offers with Push traffic?
LeadCloak
When you say that they buy directly from sources, what do you mean? They contact each site to buy the traffic? Or there is another entity in the middle that group many site and they buy from that entity.
Regarding the BH techniques do you have any reading to recommend for this subjetc, i would like to understand what's happening out there.
I tried push traffic without success, but not to much test, i will try that again, wich kind of offers works better with push?
First of all, Zeropark and PropellerAds are only 2 networks - there are others.
Secondly, pop traffic isn't the only type of traffic available.
Thirdly - yes, you can cut out the middleman by approaching website owners and app owners to buy traffic from them directly.
Also, some traffic networks offer lower costs to VIP members. Usually they will assign you a rep when your spending reaches a certain level, that will offer you deals on traffic, as well as provide advice on what's working, and suggest targeting etc.
Specific to carrier-billing offers though: Without all the present-day, strict regulations for mobile carriers etc., it's difficult to find offers that convert well, and the few that DO, are capped.
This is the main reason why not a lot of affiliates are even running them anymore. Affiliate networks that had DCB offers as their main focus have been diversifying into other types of products. Those that aren't, are having trouble staying afloat (based on my personal conversations with network reps).
As for blackhat practices - your speculations are correct. Iframing used to work wonders, then when everyone started doing it, it worked a lot less well. Clickjacking was a dirtier method that also worked well, and networks and some advertisers used to turn a blind eye to that approach while money was being made - but with stricter and stricter regulations being implemented by mobile carriers (+ laws imposed ON mobile carriers), advertisers and therefore networks had to crack down on this practice.
There are affiliates that figured out how to make visitors subscribe to these offers automatically, without ANY action on their part - this was coined the "zero-click" method. This is something I haven't tried personally, so don't know how well it worked.
In terms of running DCB offers using blackhat methods, this is all I know, and it's based on what I knew from 1+ years ago, when I was still running these offers. New ways of cheating the system may have sprouted during this time. I wouldn't know.
These offers are certainly still being run by someone somewhere, but I don't imagine much of the conversions to be from affiliates on street payouts buying traffic from self-serve pop platforms. I agree with you that there must be an edge in order to succeed with these offers. Here are some possibilities (including your speculations):
-Affiliates bidding very low and cutting placements aggressively, and running on lots of networks, to reach enough volume for maximized payouts.
-Affiliates either buying traffic in bulk at lower costs from networks, or buying traffic for cheap directly from website/app owners (again, to reach enough volume for maximized payouts).
-Aff network internal media buying teams running the offers themselves at higher profit margins.
-Advertisers running the offers themselves at highest profit margins.
Also: Have you tried running on Facebook? There's a way to target by carrier (most people don't know this) - please do your own research on how to do this. Costs are of course higher than pop, but quality is a lot higher as well. And if you get really creative with your creatives, you may just drive up CTR sufficiently to keep CPCs low enough for such low-payout offers to work out.
Hope that helps even a little bit!
Amy
Originally Posted by adsfire
Here's a link to ZP's blog article on creating a decent push ad copy - hope you will find it useful
Also feel free to contact support@zeropark.com to get extra pointers.
Thank you both for your answers, they are very useful.
Update on my journey, I have try again push traffic at zeropark without success. I try ppv traffic, domain redirect, and popunder targeting DCB offers SOI, DOI and push subscription offers but nothing had work.
The only thing that has worked is one campaign in monetizer with domain USA traffic.
Here my question. I see that many affiliates has the offers performance public, they said for example that one offer has CR 0.5%, 1/200. So I try sending every type off traffic I have available to that offer. I send more than 4,000 but still don't get any conversions. Does this means my traffic source is not good enough? Or I am doing or not doing something that is need it in order to get conversions?
Thanks in advance
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-The affiliate network may be fabricating/exaggerating the numbers (disclaimer: I'm NOT accusing any aff network of doing this - just personal speculation + what I've heard from talking to people, in general.)
-Other affiliates may be sending other types of traffic that have better quality, and/or with other targeting, and/or with higher bids to achieve higher traffic quality, and/or running banners/landers/etc. that have better angles.
When testing an offer initially, it's important to make sure the traffic quality is at least not bad - which types of traffic have you been testing?
Amy
Originally Posted by vortex
Ans domain PPV and Push from Zeropark
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Originally Posted by adsfire
These traffic types are not known for having good quality. It doesn't mean you can't make money with them - quality is lower but price is cheaper too. So you get what you pay for.
Assuming those network stats are accurate, the other affiliates may be running traffic from FB or Adwords for example - i.e. higher-quality traffic.
Offers that have good-looking stats are worth a test - just don't be surprised if you don't get the same numbers.
Amy
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