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How to quickly test a bunch of ads? (9)


12-15-2011 01:39 PM #1 ibanez (Member)
How to quickly test a bunch of ads?

Yooo sup fellas?

Just wanted to know how you guys set up your campaigns. Most of my campaigns have 4 different ads (images) but facebook sends like 95% of the traffic to one ad and disregards the other ones. Any way around that? Do you set up 1 campaign for each ad? :P

Pausing and resuming ads does not work (increasing bids neither).

Cheers


12-15-2011 02:27 PM #2 rich (Member)

Separating them into their own campaign should be the best method, you can always limit their spend to $50/day so you should be able to spend that on each providing you have a $200+ spend account.


12-15-2011 03:46 PM #3 ibanez (Member)

Quote Originally Posted by rich View Post
Separating them into their own campaign should be the best method, you can always limit their spend to $50/day so you should be able to spend that on each providing you have a $200+ spend account.
So what you're saying is that I should create an own campaign for each ad?


12-15-2011 04:25 PM #4 rich (Member)

Yeah, I would probably run multiple versions of each ad in the campaigns too.

For example

Campaign 1:
ad1 copy 1
ad1 copy 2
ad1 copy 3

Campaign 2:
ad2 copy 1
ad2 copy 2
ad2 copy 3

etc etc

Each of the copies being identical.


12-16-2011 03:54 AM #5 polarbacon (Moderator)

as rich said ....break everything out at the camp level....same ad 4-5 times per camp....


12-16-2011 04:03 AM #6 happycanadian (Member)

Much appreciated thread, was having the same issue.


12-16-2011 10:20 AM #7 krueger (Member)

This was brilliantly tested here: http://stmforum.com/forum/showthread...highlight=suck


12-17-2011 03:40 PM #8 jasontm (Member)

I'm a bit confused when you mention test each ad in it's own campaign.

Lets say I want to start of with testing 5 images.

Do you mean the exact identical copy like this below:

Campaign 1:
Image1_Headline1_BodyCopy1
Image1_Headline1_BodyCopy1
Image1_Headline1_BodyCopy1
Image1_Headline1_BodyCopy1
Image1_Headline1_BodyCopy1

Campaign 2:
Image2_Headline1_BodyCopy1
Image2_Headline1_BodyCopy1
Image2_Headline1_BodyCopy1
Image2_Headline1_BodyCopy1
Image2_Headline1_BodyCopy1

Or would you test 5 images within 1 campaign, but run 2 identical campaigns.

Campaign 1:
Image1_Headline1_BodyCopy1
Image2_Headline1_BodyCopy1
Image3_Headline1_BodyCopy1
Image4_Headline1_BodyCopy1
Image5_Headline1_BodyCopy1

Campaign 2:
Image1_Headline1_BodyCopy1
Image2_Headline1_BodyCopy1
Image3_Headline1_BodyCopy1
Image4_Headline1_BodyCopy1
Image5_Headline1_BodyCopy1

Then with the above testing multiple images. Move on with the best 2 and change ONLY the headline. 1,2,3,4,5 with Image 1,2?

I've seen several post about this, but the more I read it. The more I get confused to what you mean by test ad1 in the same campaign.


12-17-2011 04:13 PM #9 rich (Member)

Campaign 1:
Image1_Headline1_BodyCopy1
Image1_Headline1_BodyCopy1
Image1_Headline1_BodyCopy1
Image1_Headline1_BodyCopy1
Image1_Headline1_BodyCopy1

Campaign 2:
Image2_Headline1_BodyCopy1
Image2_Headline1_BodyCopy1
Image2_Headline1_BodyCopy1
Image2_Headline1_BodyCopy1
Image2_Headline1_BodyCopy1
Like that, so if you tested 5 images you would have 25 in total (based on 5 copies in each)


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