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Promoting Make Money Online / Work From Home on Facebook - noob campaign Qs (23)


01-19-2019 09:39 AM #1 jessej (Member)
Promoting Make Money Online / Work From Home on Facebook - noob campaign Qs

Hey Folks,
New here and to the AM scene of the Internets. Got a couple friends who have done well and I have technical skills, a small team, and some bankroll.

I got sucked in cause I have built a list and a fb pixel audience that I think will be a good fit for the higher end of the Make Money Online / Work From Home offer category. So I'm trying to test that and realizing I have no idea what I'm doing so here I am.




So I feel like I'm headed in a direction, but really just diving in here.
Issues I'm having:


  1. FB keeps rejecting my ads. I wasn't able to see clearly in their ad guidelines how this vertical is handled. The rejections said something about not being specific enough. Can someone who has promoted this vertical on FB give me some clear guidelines for what works
  2. I've setup 2 adsets one for my pixel and it's look-a-likes and one for my email list and it's look-a-likes. Am I on track here?
  3. In each adset I've setup a single ad using their auto variant thing that has all 3 video variants. Should I have more variants here? what about text / headlines?
  4. What budget should I start at ? how do I know when to increase it?
  5. Since clickbank is not allowed on FB is this a losing battle and even if I get it to work it will all get shut down anyway?
  6. Any other tips / things I'm missing?


Thanks team!
-Jesse


01-19-2019 12:57 PM #2 stickupkid (Senior Moderator)

1. Could you post a screenshot of reason for disabling? Work from home campaigns are not tolerated by FB at all, so you should cloak, or make your funnel less agressive. Check this list of the possible reasons why your ads getting disabled; https://i.imgur.com/7ai2nCc.png (big up tijn for this!)

2. Sounds reasonable yes, to test both setups and track results needly.
3. In general creatives (image, video, gif) have most impact on ad CTR, so focus on creatives mostly and test some different headlines/text after you found the best performing creatives (well, that's my preferred method).
4. Per campaign (with one ad set and 3 images) I usually do a budget of 20-50 euro per day.
5. Put a fresh domain in the ad manager where you host a prelander (no trackers, redirects or such). Put a survey/questionnaire as a first step, after that redirect to the prelander you have now. Problem with the current setup is the bots can easily check the page behind the CTA button, but if you put a survey (or other obstacle) in front, bots will have a harder time reaching your eventual offer page. Since you are pushing a "BH" offer you are always on this ice. Avoid any unnatural/excessive behaviour so FB doesn't have a reason to check your stuff manually.

6. Test as many creatives you can find, differences can be huge between image A and B. Even the ones you think will suck, try them.


01-19-2019 02:04 PM #3 jessej (Member)

Thanks for all this

1. Where exactly do I find this reason in the ad manager?

3. My understanding based on my knowledge of fb outside of AM is that videos are the way to go almost 100%. Is this also the consensus here?

5. So the think FB is not going to like is my prelander? Or that the CTAs there go to Clickbank? The current URL there is a lead pages sub domain. But our CTAs at FB are actually going to a custom URL shortener that we host and has the same name as the page we are using. Is it possible I can do this semi legit since this is a “make money online” not specifically “work from home”? Is there a list of keywords I should avoid in my creative? I noticed on the examples on his JVS page he uses the phrase “side income”.


01-19-2019 07:01 PM #4 Juniper_Tree ()

1. FB keeps rejecting my ads:

(to find the reason: when you edit the disapproved ad, you will see the reason in red highlighted line on top)

Mostly ads are disapproved by FB auto check, due to certain keywords like: 'work from home', 'make money from home', 'make online money', etc.

So for the very first step, you need to get few ads approved by FB to run, next you can work on targeting & bidding.

Tip 1: if an ad get disapproved more than once, then delete that ad & don't edit the same again & again, otherwise Ad account can be disabled by continuous failed tries.

Tip 2: create very simple ads (without banned keywords), just get them approved and pause them. Then give few more tries to your created Ad copy.

Tip 3: To know what exactly is making a problem in ad disapproval, I usually go line by line to it, create 1 liner ad and see if it get approved, once approved then ad 2nd line, then 3rd so on.. You will get what exactly is the word you need to avoid from ad copy to get ad approval. (once I got ad approval by excluding 'yours' from text, so it depends on each category of ads)

Tip 4: try same ad text with diff images, sometimes few ads approved with same text but with diff images. This is so random on FB Auto check.


01-23-2019 04:16 AM #5 jessej (Member)

OK here's the latest ad disapproval: https://ljhost.d.pr/2UU9QC

We don't allow ads that promote unclear, misleading, "work from home", MLM, get-rich-quick, or deceptive employment opportunities.
But here is the ad: https://ljhost.d.pr/HOskIX

So there are no keywords really. "side income" which seems to be what John is suggesting on the JV page in all his examples, but maybe this is old info.


01-23-2019 07:20 AM #6 Juniper_Tree ()

Yes that's a smart way to use banned words inside Ad image/video, like 'side income', you can skip these from the ad text/heading to be safe from auto check filter.

Try diff headings, this ad might disapproved for 'unclear text' reason.


01-23-2019 08:19 AM #7 jessej (Member)

OK I copied the ad and delete the old one and put in more text in the post part and the below part: https://ljhost.d.pr/fI5saf

Lets seeeeee


01-23-2019 08:24 AM #8 Juniper_Tree ()

Looks better. You can also use "Sign Up" call to action button.

Keep us posted on the status


01-23-2019 08:27 AM #9 jessej (Member)

Okay.. updated the CTA to "Sign Up"


01-23-2019 09:12 AM #10 stickupkid (Senior Moderator)

Business, earn, free, training, side income, affiliate marketing...... all questionnable wordings. It's not that you can never use those words ofcourse, but all combined with a "work from home" offer is waiting for dissapprovals and bans eventually man.


01-23-2019 10:36 AM #11 jessej (Member)

meh.. rejected again. Think these are being done manually? I guess I need to take a more nuanced approach. OK I'm trying one of his "Now this" videos with more vague text: https://ljhost.d.pr/6r15Oe

Let's see how that plays.

Soo,.. @stickupkid due to fb policies on these kind of offers this concept is basically doomed for any long play is your main point right?


01-23-2019 10:42 AM #12 stickupkid (Senior Moderator)

Quote Originally Posted by jessej View Post
meh.. rejected again. Think these are being done manually? I guess I need to take a more nuanced approach. OK I'm trying one of his "Now this" videos with more vague text: https://ljhost.d.pr/6r15Oe

Let's see how that plays.

Soo,.. @stickupkid due to fb policies on these kind of offers this concept is basically doomed for any long play is your main point right?
Not at all, but you need a more sophisticated approach I think. Think of more solid angles like "This Guy Never Worked For A Boss". Avoid spammy wordings as much as possible in your ad and prelander. How agressive the actual offer page is, isn't really relevant if you make sure the FB bots don't get triggered by any content/CTA's in the ad/prelander that might be suspicious.

Or, if you want to go agressive you need a good cloaking setup!


01-23-2019 12:00 PM #13 jessej (Member)

OK so even if I get this ad approved since my pre-lander has all the pitch that will likely get me blocked it seems?

So previously you mentioned creating a step in between. So does that mean something like push the FB Ad to a simple survey monkey form (or what do you suggest?) then then redirects to my prelander.

What kind of questions do you ask on the survey? Since it's just a bot road block should it just be a simple "yes / no" sort of continue thing?


01-23-2019 12:05 PM #14 jessej (Member)

Oh.. ad with the Now This video got approved!


01-23-2019 12:12 PM #15 stickupkid (Senior Moderator)

Quote Originally Posted by jessej View Post
OK so even if I get this ad approved since my pre-lander has all the pitch that will likely get me blocked it seems?

So previously you mentioned creating a step in between. So does that mean something like push the FB Ad to a simple survey monkey form (or what do you suggest?) then then redirects to my prelander.

What kind of questions do you ask on the survey? Since it's just a bot road block should it just be a simple "yes / no" sort of continue thing?
Correct man, just a simple survey with questions relevant to the product/service/perks/possible problems solving etc. Answer could be anything, but for what I know a FB bot is not able to finish a whole survey (some might tho') to finish on the actual offer page.

Best is to split test both setups (one with and one without survey) and see what it does with dissapprovals/results in CR.


01-23-2019 01:53 PM #16 jessej (Member)

Off to the races with this first ad approved. I’m using a pixel audience from a site I think the audience will match. Right away I got 2 clicks at about $2 each. Seems high. Should I be setting a bid cap if so what?

I put my budget at $25 / day but there is no way these numbers will work.


01-24-2019 01:20 PM #17 jessej (Member)

OK well my ad ran for a bit then got pulled. I also submitted a couple other ads with the more direct videos some are approved some are not. But this is the flag I got this time: https://ljhost.d.pr/HiFSBk
Again this is for this ad: https://ljhost.d.pr/6r15Oe

So I guess cause I said the word "job". So maybe I replace that with "9-5" and try try again.

Any tips for Max Bid? It's a pixel list but mostly US traffic.


01-24-2019 01:47 PM #18 jessej (Member)

Well ad just got hit again. That was quick. Again with this text:

It looks like your ad may be for housing, employment or credit opportunities, or you've included a multicultural affinity segment in your audience. If so, you'll need to certify that you'll comply with our policy prohibiting discrimination and with applicable anti-discrimination laws.
Once you certify, we'll review any disapproved ads from the past three days. Typically, this review takes a few minutes. Approved ads will go live. You can visit Ads Manager to manage ad delivery.

After doing some research it seems I can just "Certify" (agree) to the discrimination thing. So I did and both ads are back to active. Fingers crossed!


01-25-2019 09:09 PM #19 nigel_b (Member)

Hi, Yes I'm working on this offer as well on my noob follow-along https://stmforum.com/forum/showthrea...ke-money-offer . Very happy to share creatives . To summarize my thread for those here:
- Initially I had FB ad disapprovals using main vendor creatives
- I ran some vanilla FB ads to my site and FB business page, and agreed compliance to their discrimination policy (I thought targeting males only in my LAL audience setup may have triggered FB flagging this?)
- created an ad with self-edited 15sec video of TV interviews of @johnaff. This was approved when pointing to a clickfunnels page via a Wordpress plugin on my site neilbrownreviews.com that used a less money orientated @johnaff video than his recommended lander.
- I then changed ad to use the 'Now This' video and this was approved. I ran this with some audience variations for US$12/day and from ~2000 impressions got ~3 landing page views at ~$11 per view, 1 hop to CB and no sale (of course).
Today I'm making some creatives to split test with that ad and same LAL audience.
I'll put creatives and results up on the walk through thread plus notify here.

Great to have someone else putting their mind to selling this offer.


01-30-2019 02:16 AM #20 jessej (Member)

Nice Nigel!

OK we finally got our ads approved and things rolling with the 3 audiances we're working with. Here's our stats from yesterday:
https://ljhost.d.pr/v0GoNL

Those numbers look good to me.

Then from our landing page to the webinar landing page hop we've got 19 hops recorded, 0 order form views.

So we're gonna run this at $60 / day for a while and see if we can get this offer to convert ($460 commission)


01-30-2019 01:22 PM #21 nigel_b (Member)
Promoting Make Money Online / Work From Home on Facebook - noob campaign Qs

Quote Originally Posted by jessej View Post
Nice Nigel!

OK we finally got our ads approved and things rolling with the 3 audiances we're working with. Here's our stats from yesterday:
https://ljhost.d.pr/v0GoNL

Those numbers look good to me.

Then from our landing page to the webinar landing page hop we've got 19 hops recorded, 0 order form views.

So we're gonna run this at $60 / day for a while and see if we can get this offer to convert ($460 commission)
Thank you for posting the figures. For that click cost are they mobile clicks?
I paused my ad to look at other aspects but restarted the base ad now and will add a variation tomorrow. I'll post figures after a three day run.
Nigel


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03-04-2019 08:34 AM #22 nigel_b (Member)

Quote Originally Posted by jessej View Post
Nice Nigel!

OK we finally got our ads approved and things rolling with the 3 audiances we're working with. Here's our stats from yesterday:
https://ljhost.d.pr/v0GoNL

Those numbers look good to me.

Then from our landing page to the webinar landing page hop we've got 19 hops recorded, 0 order form views.

So we're gonna run this at $60 / day for a while and see if we can get this offer to convert ($460 commission)
Hi, I’ve paused my FB campaigns as they were running above $3.30 per click which wasn’t viable.

As I said a lower entry point offer is my thought. Any suggestions for a ‘make money online’ affiliate offer to promote



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03-24-2019 01:36 AM #23 nigel_b (Member)

Hi All, I'm taking a break from STM Forum to look at doing a product myself rather than affiliate for others.
Thank you for all your feedback here. I'm looking at an information visualization and lexical analysis of free text. It could apply to the analysis of affiliate network data eventually, if you're interested in analysis of affiliate data with stats or data viz keep in touch, I'm nigel4520@gmail.com .
Thanks again for all the help. Cheers Nigel


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