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Noob FB video ad to make money offer (12)

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Hi Open to any advice. As part of a course I’m using FB video ads that send to a webinar training optin page on clickfunnels that has a mini-quiz step when the signup button is clicked. The webinar you optin to on a further landing page is for selling a make money online training course by John Crestani. screenshot of ad attached. It sends to https://neilbrownreviews.com/train-now that forwards to a clickfunnels landing page where you can optin to a free training that leads to a ~ $1000 course sale process.
The ad video is fairly low key as more forward videos didn’t get approved (multiple submissions but didn’t request manual review tho). FB ad audience is a 1% look alike to a previous similar course customer list supplied as part of the training. Targeted to males 34+ in US,CA,AU,NZ. Ran the ad optimising for landing page views at $5 per day 3 days daily outcomes like attached day shot Got 3 landing page views, no sale (as expected for the numbers vs price). Wondering what to adjust or if worth running longer or tweak or try lower tier geo or should shift to email list optin from FB ad and try selling to list after build value with list? Any comments welcome. Cheers Nigel


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Omitted to say FB placement is desktop feed only cheers Nigel


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A couple of things here:

• Your campaign's objective should be conversion, specifically purchases. Facebook will know to show your ad to individuals likely to purchase. Optimizing for landing page views is mostly going to get you individuals who have a proclivity for viewing the page but not necessarily taking the desired action.
• $5 / per day over 3 days for a total of $15 may not get you enough data to make an informed decision.
• It seems that you are promoting a $1,000 offer? Keep in mind that the higher cost the purchase, the more friction it is for the user to pull out their wallet and purchase compared to a $5 - $10 product. Someone else can correct me if I am wrong but offers in that price range typically require a more elaborate funnel where they are retargeted, promoted to via email, etc. I don't think an immediate response funnel like this one will suffice. Unless you're getting paid simply on the webinar signup.
• Any specific reason as to why you are targeting only FB desktop feed? Why not target all and after gathering data, see which placements work best or which placements do not convert at all?

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I'll adjust this. I didn't understand FB used this as an intention in audience creation. I thought as there would be very few conversions at this price point that no optimization against conversions was possible.

Agreed but thought I'd check with this forum that my general direction was ok.

This $15 was the last $15 of a $120 campaign which was my first try at FB ads. Initially I was getting all my ads disapproved. I thought this possibly related to the 'make money online from anywhere' messaging in the vendor's video I was using for the ad as well as my FB ad account and page not having any history of running/spending on ads.

So I did three steps
1) got my business web home page mediaexport.com.au whitelisted by removing malware I found had been dropped there and asking for review - this went ok. I then did some 'like my business FB page' type advertising for $40 with view to building legitimacy with FB algorithms.
2) did some spending on a community guideline safe antivirus product video ad using content that had been suggested by a FB 'why don't you adverstize' message from them. This pointed to my review site neilbrownreviews.com which had covered antivirus products for 18 months. I reasoned FB wouldn't not-approve an ad they suggested - this was approved and ran for page views, about $20 spend.
3) returned to trying to get the affiliate course advertising approved.

• I went for a short (15 sec) video that was a compilation of TV interviews John Crestani had done about the course as I thought this would be seen as legitimate reporting even though it had a simialr message. This ad was approved and ran $20. It was using a look-alike audience 35y+ to a ecom past buyers email list John supplies.
• Once this ad ran 3 days I cloned and inserted a longer form video. Some were not approved until I chose a vendor video that had less direct attention on money and more on lifestyle and learning. This was approved and ran $15. this got 1-2 landing page views per day. FB messaged about discrimination when I had only males targeted but dropped this for a M+F audience. I had also signed a non-discrimination compliance statement they recommended so I'm not certain what flipped approval as since I've had female only look-alike audiences approved. This was now sending to my Clickfunnel lander, essentially as shared by the vendor but with some video selection that seemed to be needed to get FB approval. This is via a Clickfunnel WP plugin at neilbrownreviews.com/train-now
• I then tried a different look alike audience based on an updated ecom buyer list the vendor supplied hoping this might shift the view rate and chnged the viewed URL to neilbrownreviews.com/video-report - this is the ad and results in my initial post. The landing page view cost seems to be in the $5-10 range.

I agree and that is another reason for asking advice here on maybe a) keeping with this Clickbank pay-on-sale offer but putting my own list building etc in front of it b) going with learning in an easier niche and offer i) marriage repair niche using FB ads to my shouldigetadivorce.me site once revamped ii) another suggestion?


This placement was recommended by John on the basis of mobile traffic not converting well on their lander. Possibly due to different intent on different platforms.

I really look forward to all your suggestions.
Cheers Nigel
PS my use of Neil Brown (Neil being my middle name) for marketing is due to day job restrictions

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Update: I’m doing a different angle ad text and image from first principles (using ‘Ogilvy on advertising’ book) and then will split test cheers Nigel


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@nigel_b

Are you promoting offers that are recommended by an affiliate manager? Or based on data showing that it is being promoted by other affiliates?

Try to get as much data as possible from speaking to your affiliate manager, spy tools, other affiliates, etc.

Don't launch obscure offers that you have no clue are converting or not.

Just my 2 cents.

Keep going!

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Thank you for the comments. The offer is recommended as a starting point by the course I'm doing. The offer has high gravity on clickbank but as you've pointed out before that may be achieved by a longer process rather than FB traffic to a webinar funnel. So while it's not an obscure offer and said to convert by our teacher I’ll have to see if I can get suitable traffic at a doable cost. I'll start doing split testing this weekend and post some figures Tuesday. Till then I'll be posting some ad text and image drafts for comments cheers Nigel


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I’m running a campaign for the same offer. Maybe we can share some creative:
https://stmforum.com/forum/showthread.php?t=43166

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Great to have you doing the same offer! I'm very happy to share creatives and war stories. I've put a reply on your thread.

I thought of putting up some creatives here on STM to get feedback to help pick starters for split testing.

I also thought of split testing a Gary Vaynerchuk interested audience against the bizop128K LAL list that @johnaff supplies and maybe use some 'practitioner' slanted ad copy?

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@dtalexone. What on-point advice!

@nigel_b and @jessej. Cheers to exchanging tips on how to promote the same offer! Two heads are better than one.

Looking forward to further discussions by you guys!


Amy

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Update; Currently $1.70 per landing page view on good day $3.60 average. Vendor expects 0ne $450 conversion commission per 50 clickbank hops. If 20% LP views go to hop then $3.60 x 5 x 50 = $900 per $450 commission. If 10% LP views to hop then $1800 expense per $450 commission. This is 1% LAL from vendors list iplus
Location – Living in:

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I'm considering finding a lower cost offer to get used to seeing more data and some sales come in to learn - what do people think?

(sorry if above formatting is clunky - are there any forum guides for posting this type of data?)

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As long as the target audience and customer is the same, then that would be a very good technique to save on cost.

I've used the same in pop, i.e. run low-payout offers to identify the best-converting traffic, then run high-payout offers.


For text, paste it into a text document first to eliminate all formatting, then paste into the forum post.

For images, use an image depository like imgur.com. Upload the image to imgur.com, copy the bbcode link, and paste it into the forum post. That way the image is guaranteed to show up, and is nice and big. vBulletin attachment sucks and can be hit-and-miss.



Amy

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