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(Follow-Along) Starting over: The move to Push (9)

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Hey everyone, Lyhras here!


I've been interested in Push for a little while, and have been a bit hesitant to get started. After reading Erik's Push follow-along (along with a lot of other great threads on STM), I got the final push (no pun intended) to jump into it.


I usually run campaigns on Facebook, but I'm a bit tired of having my income rely solely on one traffic source. So while I'm not abandoning Facebook in any way, I'm just trying to expand beyond it and learn something new.


I got started on Facebook last year after reading a bunch of threads from stickupkid about running sweeps on Facebook. I've evolved so, so much since then, and have taken a bunch of things from him and refined to fit my own way of working and running campaigns. For anyone interested, I made follow-along as well back then, which you can find here.


Enough with the background, let's jump into the campaign...


Setup Overview:


GEO: US
Traffic Source: Propeller Ads
Vertical: Sweepstakes
Offer: Fastfood Voucher
Tracker: Binom
Payout: $2.40


The campaign has a prelander of it's own, so to begin with I'm going to run traffic straight to the offer. Depending on results, I have a few angles and a lander in mind to test afterwards.


I'm testing 3 angles (title+description variations), 1 icon and 1 image. So a total of 3 campaigns to begin with.


Traffic Overview (per Campaign):


Bid type: CPC
Bid: $0.06 (Optimal Bid)
User Activity: All
Daily Budget: $7.2 (3x Payout)
Total Budget: $21.6 (9x Payout)
Targeting: Mobile


I have no clue about whether these are the optimal settings for the initial test, but I'd rather just get started and adjust afterwards.
The campaign is scheduled to begin on Monday 21/1 and run until Thursday 24/1.


Closing Thoughts:
The purpose of this initial campaign (and the follow-along itself) is to hopefully learn a bunch about Push. Money will surely come as soon as I have some experience under my belt.

The optimization and psychology behind the campaigns can of course be compared to Facebook, but other than that, the technical requirements when it comes to using the platform itself, blacklisting/whitelisting stuff, etc is pretty different and I feel like a complete newbie in that regard.

I imagine this is more comparable to pops (just a guess, I have no experience in pops either), so would it make sense for me to go through Amys 40 day guide to gain a better insight? Or would that be a waste of time?

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Glad to see that I inspired you to try push!

Will be following!

All the best!

Erik

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I would set the budget higher.
In Geos like US you will pay more than your budget anyway because even after the campaign stopped you will receive more clicks.
And 3 times payout per creative can be little bit low in my opinion.

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I posted this FA moments before publishing the campaign, and apparently the minimum daily budget for PropellerAds is $10, so I ended up raising the daily budget anyway. But why would you say 3x payout is too low? Would you say that's too low for Push, or for campaigns in general, regardless of traffic source and vertical?

I've been using 3x payout as a rule of thumb for my Facebook campaigns, and haven't had any issues there.

I will be updating with current results tomorrow. At the moment, it's about -80% ROI, so direct is obviously not the way to go. I'll likely test it with a lander as well, and I'm also in the process of preparing a few other offers to run alongside this one, just to test other offers as well. More details tomorrow.

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FB is quite different from PUSH traffic, with FB you basically work with just one "website", different formats yes, but it's still the same userbase so to speak. With push networks, you will get traffic from MANY small sources and their quality will vary a LOT. So what you're gonna end up with, will be a mix of traffic from hundreds of sources, each with just a few clicks. If you spread the 3x payout across 100s of sources, the data will barely be significant ... In some cases, 3x payout will be enough to see whether they offer/funnel has a chance to convert at all, but to really optimize it, you will need more traffic.

Yup, you wont get far with the direct linking approach, LPs are a must. What's your LP ctr in US by the way, I've run several US tests with propeller and the CTR was always very low compared to other GEOs.. Do you see the same?

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This makes complete sense, thanks for clarifying! Will keep this in mind for future campaigns.



I haven't tested this campaign with a lander yet, so I can't answer this, unfortunately. And besides, I don't really have any data to compare with, as this is my first proper push campaign.
I'll be testing this offer with a lander later this week, and I'll be launching more US offers and offers in other GEO's as well this week, so I'll hopefully soon have some data to compare with.

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Let us know how it went, I'm really curious about the CTR you will be able to reach.

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Alright, time to look at the stats for the campaign.


First off, I have no clue what the right approach is from here. Should I whitelist good zones or blacklist bad ones? There are a few zones that look interesting for variuos reasons. I ran 3 angles, where A1 didn't bring any conversions, so I'm only showing stats for A2 and A3.

I've created a table for each angle with the top zones by CTR and conversions


Stats A3:

Stats A2:



As stated above, these are the most important zones in terms of conversions and CTR. There wasn't really any other interesting zones with +1000 impressions that had a decent CTR. I know that I don't have a lot of data to work with here, and the zones with conversions was likely more due to luck than those zones being wonderful-

My initial assessment would be to test all the zones above with a landing page, maybe even test 2 different landers (as I ran direct in this initial test). I know it's not a lot of zones to work with, but right now I'm just trying to test the viability of this offer.

Next Moves:

- Create 2 new landers and test with the top performing zones to increase CVR
- Create 2 new angles to increase ad CTR
- Increase Daily Budget for each angle to get more viable data. For now, I'll double the payout to 6x payout

What would you do in this situation? If it helps you with screenshots from my tracker or the traffic source, let me know and I'll post them.

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Is this all stats from the direct linked test? I'm not sure where the numbers you posted are from, is it the traffic source, tracker or?

If so, make landers first, then continue running traffic to them. Good lander will improve the results straight of the bat, so do not pause anything just yet.

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