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⚡FB + ClickBank - Printing $$$ With Information Offers. (38)

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Hey guys
Hope you are doing good.

This is my first FA on STM but def not my first affiliate campaign.

Short about me:
- Been online last 4 years
- Facebook PPC is what I know the best.
- Started with Teespring and made quite a lot there until it dried out.
- Been dabbling into the Shopify craze and "build a brand bro" industry, never cracked it fully.
- Got sick and tired of dealing with stupid customers and sourcing stuff from China after a visit at Canton Fair, which
led me to affiliate marketing in Nov last year.

I've launched around 15 different offers so far.
8 of these offers was able to get conversions.
3 of these were pretty close to breaking even and eventually profiting but stopped due to huge neg ROI after optimization.

The offer I am going for this time is a ClickBank offer
Vertical: DIY/ Home improvement
Payout: $32
GEO: US

Competitive Intelligence
I've done a lot of research on this offer and I've managed to find affiliates running this offer with tons of engagement.
- Most affiliates are either running a simple bridge page with a few lines and a button to the offer
- Some affiliates are running quiz lander --> offer


Landing Pages
I have 3 pre-sells for this offer.
- LP 1 = A short version where I address the problem and offer the solution, nothing fancy.
- LP 2: Story based presell based on fear marketing
- LP 3: a Shortened version of the story based lander

Campaign Setup
3 Campaigns
- Each campaign is built out based on the presell and angle.

2 Adsets
Adset 1 - LLA of buyers list that i got from the vendor on CB
Adset 2 - Recommended interest based on research and vendors recommendations

Targeting Male 35+ US - All placements to start with.
(Same targeting across ALL campaigns)

Optimization: Purchase 7-day click

8 ads per Adset.
4 different images x 2 = 8
4 ads from standard fan page and 4 from another - (the reason is: I want to see if FB is punishing my "older" fan page by giving my higher CPMs)

Same ad copy for all 8 ads based on the angle.


BUDGET:
I know i know, we should atleast go 3x cpa per ad set but i'm tight on budget right now so need to test tighly.
$33 per ad set = 1x CPA


Plans:
I will be ruthless here with ads and LPs.
I'm cutting ads fast if they are bad from the start.


PS. The campaign started today, so will update tomorrow night.

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Following this one for sure!


Sent from my iPhone using STM Forums mobile app

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Welcome dude, yeah this looks like a banger!

Have you been able to get all these offers live without much hassle from FB reviews?

Also with this, have you noticed higher cpms on aged fanpages? Ours has always been opposite, seem to be able to get away with more on the older fp's although still a good test you've put in there very keen to see your results theres a lot of products in clickbank you could niche down with FB targeting and angles

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This is my first CB offer i'm trying, although i plan on going into the sleezy diet niche the coming days/ week.
The approach will be whiter than any WH marketer has done :P
BUT the other offers are in the ECOM vertical.


You are right, a page with more likes and engagement always have lower CPMs but i thought my affiliate fan page was punished.
Turns out it was not, instead it seems that it is words that i may sometimes use that can increase it.

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Grabbing a chair and sitting down! Will be following this one!

Around a decade ago, I made quite a bit of cash direct-linking from adwords to Clickbank. Have always wanted to give FB+Clickbank a try, but could never find the time.

Thanks for starting this follow-along kinged!



Amy

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UPDATE - Jan 9th

So i was hoping that i would at least see 1 conversion when i woke up today...


STATS
Adspend = $156
Sales = 0
ROI= -100%

METRICS

Landing page
See image.. but the LP CTR is far to low.


At this point i am not sure if i should kill any of them or try to optimize ALL three.

Out of ALL clicks from LP to OFFER, non did go to the order page.
(The offer could be a dud, still to early to say though. It's in the top 10 in CB so people are making bank on it.)


Ads

Campaign level

Adset level


CPMs went down from 40-50 bucks to 30-35 now so thats good.

Now when i look at these stats i see that that Long form story lander has the best metric in terms of LP CTR but the wors AD STATS of all 3 campaigns.

Overall, 2 images are getting the highest CTR and lowest CPC so those are the ones running.


Next steps/ Thoughts
After reading Caurmens's guide (When to kill offers and camps) i'm not sure if i should continue or if should
move on to another offer.
Spend is 4x payout already.

IF i choose to continue, then i will focus on optmizing the LP CTR so i can get more peeps to the offer.

Let me know what you think.

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Given your low budget, it would probably be wise to optimize for a conversion higher up in the funnel. You're going to need at least 50 conversions/week on an adset, and you're likely not going to get 50 purchases on each adset per week running a budget of 1xCPA.

You should probably start with just a traffic campaign, or setup a "view content" event on your lander and optimize towards that. Or if you can optimize towards people that view the product page, that would be better as well.

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I understand this but here is the deal...

I've tested FB-s recommendation to optimizie for an event that can get me 50+ conversion per week.
Here is where it gets hairy: Facebok knows PRETTY WELL who is a Content Viewer, and who is a add to carter.

There have ben dozens time where i optimized for ATC or IC.
Guess what happens, i could get 10 atc without a single purchase, the same goes for IC.

Running a traffic campaign is just gonna yield me cheap clicks.
Why? Because i am telling facebok to just simply send me... traffic.

Summary: FB KNOWS so damn well now a days who their users are and they will literally give you those user depending on what we optimize for.

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Your approach and thoughts look reasonable. But besides the offer not converting and CTR too low, also your CPC should be way lower. Not sure if it's the creative or "bad" targeting tho, but since your CTR isn't that high and no conversions I think it has to do something with better targeting honestly.

Look a like audiences provided by networks/advertisers are mostly low quality, most of time the big pubs get the most fresh data, while the rest have to deal with older/low quality/milked out data and figure out yourself how to make things profitable. Since you have to rely on interests for now I suggest to make your angle/ads a bit more agressive to draw more attention - > raise CTR on ads - get lower CPC.

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What kind of CPC would you aim for on US traffic?

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Yes, US is most competitive GEO probably. But in every geo it should be possible to get 0,01ct per click eventually. Ofcourse this is best case, but trust me it's possible. It depends ofcourse on so many things like targeting, audience sizes, competition, creatives/angles, timing, season of the year, how "hott" is the vertical/offer etc etc. But if you see a cpc of 1.02 dollar, and the other 0.32 dollar, there should be a way to go to 0.16 dollar and so on...

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He is running WC Purchase objective. Don't think he can get clicks that cheap with that objective. Maybe on traffic objective.

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Why not place an "AddToCart" (or "Lead") pixel on the button-click of your prelander? That way FB optimizes for a good quality pool inside of the audiences you target AND you will get to 50 conversions per week per adset. Let me know what you decide

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UPDATE

I ran all 3 landers for some more spend yesterday, and decided to kill them all.

The CPC went down to under .50 on one campaign but that was it.
Overall LP CTR was like 15%.

SOO what i did is installed managed LP servers with FunnelFlux and ripped
the quiz lander people are using around on FB.

Cleaned it up and submitted that for this particular offer.

Ad is still in review and been so for 2-3 hours.


At the same timei've decided to pursue the health niche. - WH as possible.

I have a lot of accounts so i took one account that has already been running some ads.

Fixed up a LP in clickfunnels and wrote a pre-sell page.

Here is the funny part: I didn't mention YOU, WEIGHT, MELT, FAT or anything you typically see on the diet related offers.
I didn't make any claims at all it was so general of what i could think of.
It was simply a "my health was in a bad condition so i had to make a change. that when i found this guide that helped me improve my health, bla bla bla."

I submitted the ad and it got rejected pretty fast with the reason: low ad content etc.


SO i took the quiz lander here too as i've only found via spytools that people are running quizzies for diet offers on FB.

Let's see if that gets approved.

Will keep this updated.

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UPDATE

So one of the ad account i was using for the first CB offer in the DIY/ Home improvement niche got disabled.
WHY?
Not sure to be honest... I ran the offer on a presell page and that was no problem, then i killed the presells due to low CTR and
added a quiz lander instead. Submitted that campaign on Fri and it took like 12 hours before they got approved.
Then after 6-7 hours of being active and getting some spend, they disabled the account.
LP CTR was great here and had more people initiate checkout than with the pre sells.

Anyway, not a big deal for me at all as i have A LOT of accounts and this is just a learning curve.


Now i told you guys i was entering the diet niche on FB..
As i mentioned in my previous reply, my presells didn't get approved for some reason despite trying to be as WH as possible.
No claims etc.

BUT i didn't give up there.

After some more research, i've found people are simply doing the quiz lander here too, although the majority of them are using some
aggressive headlines on their Quiz LPs.

I created my own quiz with similar questions and not so aggressive copy.

I took that campaign and launched it from an ad account that has spent well over 20k last year but for an ecom store that i'm no longer running.
The campaign was approved within 2-3 hours and the campaign is running without any issues so far. knock knock knock.

But dude, give me your stats now....

Soooo

Total spend: $220
Conversion: 4
Rev: $254
ROI: 15%

To specify more, the first day (Saturday) i didn't get any conversion, but on Sunday i got all 4.
And boy, i didn't even know you get commissions on the upsells.
I just got even more motivated to push CB offers.

Today (Monday) I've killed the bad performing ad sets.
Leaving the winning one and adding one new image to test to the control image.

The Quiz CTR --> 38%

Will let this campaign run today without touching anything at all.


SUMMARY

Getting checp link clicks on FB (under $.50) seems like a must to get any affiliate offer to profit.
LP CTR under 25% seems to be too low most of the time, at least for the offers i've tried.

My focus will be to get high ctr and low cpc on all offers i run and aim for 20%+ LP ctr.

This is also the first time since i started affiliate marketing that i'm seeing some traction in terms of ROI.
It just sucks that i need to go into the hardest niche that gets your account banned sooner or later, to make a profit....

Question for you guys: Running in this niche but with only giving away free pdfs for their email and then marketing to them via autoresponders.
Will that get me in trouble on the FB ad platform?

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UPDATE 3

The offer is converting well for me and it's a matter of just optimizing
to get even cheaper CPC on my ads and build better LLA's (Getting there)

All my metrics look good, relevance score on ALL ads are 10, no negative comments so far
and I'm fast with spotting comments as I get notified from FB.

STATS
Spent today: $195
Sales: 8
Rev: $357
ROI: 83%


Notes'
My link click cost is 0.34 cent and the goal is to get to 0.25 or under and then it's game over.

Adding 2 new images to see if that can cut it.
Besides that, I will not scale this one hard... and the reason is that I don't want to raise flags for FB to ban the account.
What I've heard is that under $500 daily and you are under the "radar".
Once you get over that and above it's then when FB manual reviews and shit hits the fan.

ON TOP OF THAT....

I started another funnel in the same niche, all US traffic.
BUT the strategy here is FB ads --> opt-in page for free pdf guide --> TY page with download link (NO OFFER IS PITCHED ON THE TY PAGE)
Then the autoresponder kicks in with a 7 day part email series gathered from the vendor.

So far my metrics looks really good in terms of lead cost and ad stats.

STATS
Ad Spend: $77
Optin rate: 60%
Leads captured: 157
Cost per lead: $0,49
Rev: Zero so far

My questions to you guys..
Should I put a button on the TY page for the offer, or should I stay away to not risk account ban?

The reason I'm doing this is that I want to be in this niche long term, or at least try to.

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UPDATE

So it's been a while since i updated this thread and a lot of things has happened.


Things are starting to clear up for me after a really tough 2018.
Jan ended well in profit thanks to a few campaigns i got profitable.

SOO.

I am still running the same diet CB offer now for 3rd week in a row.
Haven't had any issues at all, and i'm at 50% ROI daily.

Here is snapshort of CB revs.


My take on the whole diet niche and FB stuff:
I really think there are peeps out there running CB Diet offers and from other networks
100% WH or as WH as possible without getting their accounts shut down.

I am now experimenting with a setup that so far looks very promising in promoting almost any
diet offer without risking the accounts too much. Lower ROI on scale but more stable due
to accounts not getting banned.


I've also started to run diet on MGID Native.
So far i've got a few sales here and there but i can't get it to pos ROI and
the stability isn't there.

Will update this post more as times goes.

If you guys have any questions, fire away.

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Curious on this one. Congrats on the success. I am still a bit leery though that facebook just may not have caught up to you yet on the diet stuff. I know I've had accounts fly under the radar for months at a time on niches, while others banned within 2-3 days. Let's see where this goes! Keep rocking.

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Not bad at all. Try to scale up to 5 figures a day by hitting other geos. You may be onto something if you haven't had any issues for the past 3 weeks in relation to bans. I would still advise you to have multiple back ups ready because FB can shut you down without a moment notice.

Good job and keep rocking!

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Really looking good kinged, solid ROI and nice volume too, keep it up!

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thanks for posting the follow along. How's the emailing going? and cvs?

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For sure, i have heard people running these offers without getting their accounts disabled.
It alls comes down to follow their policy to the DOT. Let's see what happens.


I am running LLA to worldwide, this week i'm going to niche down for the most profitable GEO's and only run LLA's to those countries.
I have back up accounts and CC so that should be fine.


Thanks King!


Thank you for reading it
So the emailing part:
As i stated earlier i got SUPER cheap leads from US traffic.
See image below:

BUT i made only 3 sales from this campaign, and those sales came from people going to the offer from the TY page.
Not a single person converted from the email sequence.
I used the emails provided by the Clickbank vendors, apparently, they are not converting good enough.

Important to note is that I got A LOT of people visiting the checkout, so either the offer is dud OR the quality of the leads is bad...

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Perhaps you can give us some more info on the e-mail funnel before we can advice if it's the offer and/or bad leads. Really enjoying reading the progress! My advice is to test a lot more creatives whilst letting the profitable ad sets run without touching/adjusting them.

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The email funnel looks like this:

FB Ad long form copy telling them about a story and then transitioning to get the free guide.

Opt-in page with some text and cta to download the free ebook.

TY page: They are thanked, and informed that their ebook is in their inbox.
At the same time, i have a CTA with a button to see the ClickBank offer.

I have tested to add a pre-sell between the ty page and offer.
The Pre-sell gets 80% CTR to the offer.

BUT the same stuff occurs either way, people reach the checkout but do not complete the purchase.


EMAIL SEQUENCE:

The sequence is a 7 part series which are sent out once a day for 7 days.

Open rates are OK the first 3 days (25-30%) and then they go down to 5-10%.
From all the opens around 5% clicks on the offer link.
NO leads from the email automation have converted into a sale,
the only conversions I got was from ty page to offer.


DIFFERENT OPTIMIZATION ON FB

So I thought maybe optimizing for leads gives me much lower quality traffic, so why not try optimizing for the end goal, PURCHASE.
I did that and the cost per lead increased to $1.5 and the CTR for the ads dropped from 10+% to 3% AND no one reaching the offer page
started to checkout as opposed to the lead optimizing traffic.

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Any updates on this?

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OP have u tried getting emails during optin ? Or it’s CTA button in landing page directly

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So a lil update for ya on this one.

Account is still active, no issues from fb.

BUT killed the campaign yesterday. Last 2 weeks the offers just dwindeled down like a falling rocket. I tried duplicating winning ad sets, trying to optimize from purchase to initiate checkout.
Duplicating campaign.
Trying new offers.

Nothing worked.
Cpc went up a little from .30 to .50
But i got a feeling that fb sends me junk traffic on that domain.

AND whenever i tried to launch same lo but with another domain it gets rejected for low quality content.


Conclusion:
Can you run diet?
Yep have a healthy account with some spend and you should be good to go.
Dont make insane claims and kewp it very basic.

Clickbank is great and has some good offers. But the biggest problem is the refund rates on these offers. I have like 20% refund rate which is very high.

What to do next:
I am not going to run cb products without building my own list first. I’d rather build a monster list of fat people and after optin send them to thw offer, and then promote thw offers on email.

After that i would build a relationship and promotw new offers every 3 weeks.

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LOL!!

You guys are all so funny - this is the second time today I'm LOL'ing at a post. Thank you!

You may also want to consider building messenger lists - this post is a must-read:

https://stmforum.com/forum/showthrea...-64-in-one-day


Regarding CB refunds: When I was promoting clickbank heavily over a decade ago, I would only pick products that had low refund rates. This is very easy to calculate. And if you don't want to bother figuring out the math, here's an online calculator:

http://cbhelper.com/refund-calculator.html


Success is all about testing different things - you've made VERY good effort! SOMETHING will eventually work. I do hope you won't get discouraged by the temporary setback!



Amy

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This is a good idea man, if you collect the leads first with some WH diet funnel optin (free info/cookbook/programs etc) you can get away with marketing the more higher converting diet offers and after them down the track hit up with Clickbank/Information offers too. I know someone doing extremely well with this funnel approach, but it takes away the lazy mans approach completely as it will take a bit of work to get it tuned in.

Your earlier results were not to bad, 50% roi on WH fb not too shabby mate. Have you tried other top performing clickbank offers? I feel you got so far but its still got a lot of room for profit there...

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Thanks for this thread @kinged.

It was really nice to read that someone has actually made this model (FB>CB) work, since the people I have spoken to and followed are able to make a profit but it only holds up for 2-3 weeks max before their account gets shut down.

I think the fact that you chose to run on a seasoned ad account that already spent over 20k this was a wise move since I think this was the main determining factor that kept your account alive (being compliant is one of the main contributing factors, however, I've heard of account shut-downs regardless with CB offers and FB)

Thanks again!

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Thanks for the sharing
Last time I run fb plus clickbank
My account got banned like immediately

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Actually for this kind of niche ManyChat might be working like crazy, tbh it's controversial but I think that emailing will have less and less impact. GL with your journey!

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I had a very similar experience running FB-CB offers in the Romance vertical. A new FB account was banned after a couple of days while an older account where I had run a few offers ($2K ad spent) so not a seasoned account is still running with the same ads without a issue.

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Just so I've got the right understanding: FB is banning people who use ClickBank even if you set up a Opt-In Lander leading into a Thank You Page/Sales Letter with an affiliate link ?

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I've tried this and FB approves my ads in no-time and have never ran into any issues with accounts.
Important to address though is that i haven't tested this enough as i wasn't able to get this type of funnel profitable.

If you search for Vitavee, he has a thread where he shows how he done exactly what you said at scale and never got his account shut down.

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any updates?

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Any advice on how to get low cpc on facebook. No matter what I try my ctr is always low and so cpc is too high.

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Do you have any advice on getting cpc's that low, below 0.2$.. been running purchase objective and can't get cpc's lower than 0.3$ in the US..

Could you give an example and expand on some distinctions such as the audience size, the text you'd use for low cpc, where is the CTA link in the ad, what's the image like etc. Maybe show an example..

Thanks a lot!

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