[My unique facebook messenger strategy that generated $23,987.64 in one day] (29)
[My unique facebook messenger strategy that generated $23,987.64 in one day]
Hey! Just wanted to say a quick thanks for clicking on my thread.
My name's Dim Niko. I run an ecommerce advertising agency, and also my own ecom brands online. After doing this for a couple of years I've explored a bunch of unconventional strategies and 'hacks' to geometrically grow companies online from zero to $1m+ in monthly revenue extremely quickly.
After having just gotten back from speaking about this on stage at Affiliate World Asia in December, I was asked to post this case study... So here goes nothing...
The messenger strategy I’m going to talk about was just one piece of this campaign.
The actual campaign did $76,162 in sales in a single day. Needless to say it made one happy client.
But for now, I’m only going to talk about the messenger piece of the puzzle.
We used a tool called Manychat.
Manychat is a messenger ‘bot’. It lets you automate replies, build a list, create sequences, etc. It’s a lot like email, but cooler.
In fact, if you’re reading this, you’re probably going through my Manychat sequence right now. Pretty cool, hey!
So why messenger? What’s so special about it? Why not just use our email list?
Here’s why:
Every time we send a broadcast to our list, the customer’s phone vibrates in their pocket with a Facebook notification.
And you’re compelled to open every Facebook message you get. It’s a completely different game to email.
No more 10% open rates. No more 2% click through rates. This is the real deal. Here are the stats we’re getting using messenger:
Pretty phenomenal stuff. That’s why they call it the “email killer”.
Will it actually kill email? Probably not. Email has its place, and serves a very different function. But that’s a conversation for another day.
Regardless, with stats like these you would be a fool if you weren’t focusing on building your messenger list.
So back to the campaign…
The client was a fitness apparel company – a ‘fitness lifestyle’ brand that has grown primarily via influencers.
(Influencers are massively undervalued by the way. If you’re selling physical products think about this strategy before they catch on.)
So we already had an established brand and loyal following.
The entire brand was built on Instagram. This was a serious issue for me for a number of reasons:
- All the client’s eggs were in one basket – what happens if they (for whatever reason) lose their account?
- No direct contact with the customers. They only see what you post. And only when they’re on Insta.
- The paid advertising is generally weaker than Facebook.
- This was the biggest one: With Facebook’s algorithm change now barely showing business page’s posts, it’s only a matter of time before Instagram follows. That made me scared for the client. If IG’s algorithm kills their reach, then that’s the end of the business.
I knew we had to take them to Facebook, and fast.
So we needed to build an audience. Sure we could do this the normal way – cross promotion, ads, etc.
But I didn’t want to lose money on ads for my client. I wanted to make him a bunch of money in the process. It’s what I do.
So here’s what we did:
Step 1: Create Manychat growth tool link.
This link, when clicked by the customer, opens up a messenger conversation and adds them to our list.
We needed a way to drive traffic to the link, so we decided to run a giveaway.
We gave away a full tracksuit and hoodie combo. To enter, all the customer had to do was click the link. Easy.
Here’s what happens when clicking the link:
That’s got to be the simplest giveaway entry you’ve seen right? People were literally sending us hundreds of messages responding to that after entering, saying how awesome the whole messenger giveaway opt-in was.
Step 2: Traffic and Sign-ups
Next was traffic. We needed to figure out how to get thousands of people on the list. For us it was a no brainer – share it across other social platforms.
What worked extremely well was adding it to the clients Instagram story, and telling people to “swipe up to enter”.
They swiped up. Messenger opened. Done.
It was the sleekest giveaway campaign I’ve ever run, and we were building a badass list in the process.
I know what you’re thinking – “I don’t have 100,000 followers on Instagram to send to the link”.
Run an ad then you goofball. It’s not hard to make giveaways go viral. I’ve gone over this in some of the other articles on my site.
And it definitely works. I’ve built messenger lists with thousands of subscribers with very little adspend, and absolutely no Instagram following. Stop making excuses.
Back to the campaign…
So we were pretty much done, this generated about 6000 opt-ins, and we had now moved a decent chunk of our audience over to Facebook messenger.
Now we can broadcast messages to these people whenever we like, and we know that we’ll get a phenomenal open rate and CTR.
But I wasn’t done. We hadn’t made any money yet – and that’s not my style.
Step 3: Monetize
So I had built a list of people who were definitely interested in the product (they wanted to win it), and were eager to find out whether or not they won.
This meant they were just waiting for that follow up message.
What we did next was genius, and since then, I’ve run this campaign over and over again with many different clients, getting them huge wins.
We announced the winner.
But…
Everyone won.
Wait what?
Yeah… So of course there was a winner of the trackies and hood, but we also hit everyone else on the list with a runner up prize.
It’s important to note, before going on, that the reason why this worked so well was because people felt they had genuinely won a prize – a prize that if they did not claim, was going to waste.
I’m going to show you the message first, then we’ll break it down.
So the goal with the message was to make it as personalised as possible.
As I mentioned, people needed to feel as though they had genuinely won something (despite sending this message to the entire list!).
Firstly, we used the ‘full name’ tag. Looking back on it now, I would have just used their first name so that it seemed less automated, but it did the job.
Then we gave them $15 off orders over $75. Pretty much just a small discount.
However, its important that you specify a dollar amount, and present it as a ‘store credit’, not a discount.
That way the customer feels as though the prize is going to waste if they don’t claim it. Like it’s a genuine, tangible win.
Make them feel special.
This is also the reason why we had the photo of the voucher too.
Note that we told them that the code was unique, again, personalizing the process.
Finally, we added urgency by setting a deadline to claim the code.
Of course, we sent a follow up broadcast just before the deadline to remind the customers.
Step 4: The Results
We got great results. I attribute this to how personalised the message was, and how much it actually resembled a prize, rather than a discount.
Before I go into the immediate results, I want to make this very clear…
The real win here was building a list of over 5000 subscribers. Since then, we’ve used this list to broadcast many different offers, generating a heap more sales than we did with the giveaway.
Building out the marketing asset is where the real value was.
But since you’re all short-sighted and want instant gratification (Think long game guys! This is why my clients win), I’ll go over the results…
On the day the runner up prize was announced, the discount code tracked 254 orders and $23,987 in sales.
Not bad.
Here’s proof:
Guys, if you’re selling physical product, you need to run a campaign like this yesterday!
Hope you find it helpful. Let me know your thoughts and if you guys liked it, I can post a bunch more insane strategies and case studies for you
Also, if you have any questions you can hit me up on FB: www.facebook.com/dimitri.nikolakakis
'Til next time,
Dim Niko
Goofball haha, haven't heard that for a while. Great case in here, thanks for sharing!
Sick results in the case study, thanks for sharing it with us!
Awesome share Dimitry!
Some time ago I bought a FB messenger software to buils lists and broadcast messages.
Wanted to test it soon for some stuff.
But Manychat looks even better for such stuff with the possibility to call out of the username in the message.
Nice share. We are working a lot with ManyChat, but never used it for ecom.
I like this quote: "We hadn’t made any money yet – and that’s not my style." ;-)
Unreal share for your first post @dimniko!
FYI to thread - Dim was one of our breakout speakers at AWA18. The guy's incredibly generous with his content and super responsive to Q's.
If anyone's keen to snag his slides from his presentation you can here: https://affiliateworldconferences.com/asia/slides/
We're releasing his video shortly on our YouTube channel, will get the breakdown added to STM once it's live.
Oh wow Dim! Thanks for this mega knowledge bomb!!
I was looking to implement a rewards/contest component to my store the other day. Must have played around with close to 20
254 sales from just 5k subscribers is very impressive!
Thanks again for a most-valuable share!
Amy
Sent from my SM-G930W8 using STM Forums mobile app
I was just thinking to make something like this yesterday and here you present with all tools. Thank you man. Golden share!
Originally Posted by Chaz
Thanks for sharing the slides
Originally Posted by vortex
Originally Posted by Chaz
Originally Posted by dimniko
I just read your post over again - the simplicity of it is so beautiful, and yet it's so effective.
Makes me wonder whether it'd be possible to get results by blasting that chat subscription to cheaper traffic: push and pop for example. Of course, given the lack of audience targeting, only products that have very wide appeal would have a chance.
Will probably do a test on that and see!
Thanks again Dim!
Amy
This is a-mazing! Please post more unconventional strategies, love this!
Wonderful share I also read your video in AWA in YT. I wonder if this method only works for big brand? Becox people trust the brand and willing to sign up more than a brand new brand
Sent from my iPhone using STM Forums mobile app
Hi Dimniko. Awesome strategy! Been thinking about trying out something like this for a while and this has got me going.
Was wondering if you got a template for the runner up photo you used? I see that you blurred it out on the photo, but maybe if you deleted whatever you're hiding?
Do you think you can do this with Aliexpress? The customer have to wait, probably between 10 and 25 days on their order/product.
Amazing case, also it's good to find some niche related to your product group and trying to hunt them there in ManyChat. It's almost free lead
good strategy and execution! gave me some additional ideas.
Sent from my Pixel 2 XL using STM Forums mobile app
Originally Posted by dimniko
My name's Dim Niko. I run an ecommerce advertising agency, and also my own ecom brands online. After doing this for a couple of years I've explored a bunch of unconventional strategies and 'hacks' to geometrically grow companies online from zero to $1m+ in monthly revenue extremely quickly.
After having just gotten back from speaking about this on stage at Affiliate World Asia in December, I was asked to post this case study... So here goes nothing...
The messenger strategy I’m going to talk about was just one piece of this campaign.
The actual campaign did $76,162 in sales in a single day. Needless to say it made one happy client.
But for now, I’m only going to talk about the messenger piece of the puzzle.
We used a tool called Manychat.
Manychat is a messenger ‘bot’. It lets you automate replies, build a list, create sequences, etc. It’s a lot like email, but cooler.
In fact, if you’re reading this, you’re probably going through my Manychat sequence right now. Pretty cool, hey!
So why messenger? What’s so special about it? Why not just use our email list?
Here’s why:
Every time we send a broadcast to our list, the customer’s phone vibrates in their pocket with a Facebook notification.
And you’re compelled to open every Facebook message you get. It’s a completely different game to email.
No more 10% open rates. No more 2% click through rates. This is the real deal. Here are the stats we’re getting using messenger:
Pretty phenomenal stuff. That’s why they call it the “email killer”.
Will it actually kill email? Probably not. Email has its place, and serves a very different function. But that’s a conversation for another day.
Regardless, with stats like these you would be a fool if you weren’t focusing on building your messenger list.
So back to the campaign…
The client was a fitness apparel company – a ‘fitness lifestyle’ brand that has grown primarily via influencers.
(Influencers are massively undervalued by the way. If you’re selling physical products think about this strategy before they catch on.)
So we already had an established brand and loyal following.
The entire brand was built on Instagram. This was a serious issue for me for a number of reasons:
- All the client’s eggs were in one basket – what happens if they (for whatever reason) lose their account?
- No direct contact with the customers. They only see what you post. And only when they’re on Insta.
- The paid advertising is generally weaker than Facebook.
- This was the biggest one: With Facebook’s algorithm change now barely showing business page’s posts, it’s only a matter of time before Instagram follows. That made me scared for the client. If IG’s algorithm kills their reach, then that’s the end of the business.
I knew we had to take them to Facebook, and fast.
So we needed to build an audience. Sure we could do this the normal way – cross promotion, ads, etc.
But I didn’t want to lose money on ads for my client. I wanted to make him a bunch of money in the process. It’s what I do.
So here’s what we did:
Step 1: Create Manychat growth tool link.
This link, when clicked by the customer, opens up a messenger conversation and adds them to our list.
We needed a way to drive traffic to the link, so we decided to run a giveaway.
We gave away a full tracksuit and hoodie combo. To enter, all the customer had to do was click the link. Easy.
Here’s what happens when clicking the link:
That’s got to be the simplest giveaway entry you’ve seen right? People were literally sending us hundreds of messages responding to that after entering, saying how awesome the whole messenger giveaway opt-in was.
Step 2: Traffic and Sign-ups
Next was traffic. We needed to figure out how to get thousands of people on the list. For us it was a no brainer – share it across other social platforms.
What worked extremely well was adding it to the clients Instagram story, and telling people to “swipe up to enter”.
They swiped up. Messenger opened. Done.
It was the sleekest giveaway campaign I’ve ever run, and we were building a badass list in the process.
I know what you’re thinking – “I don’t have 100,000 followers on Instagram to send to the link”.
Run an ad then you goofball. It’s not hard to make giveaways go viral. I’ve gone over this in some of the other articles on my site.
And it definitely works. I’ve built messenger lists with thousands of subscribers with very little adspend, and absolutely no Instagram following. Stop making excuses.
Back to the campaign…
So we were pretty much done, this generated about 6000 opt-ins, and we had now moved a decent chunk of our audience over to Facebook messenger.
Now we can broadcast messages to these people whenever we like, and we know that we’ll get a phenomenal open rate and CTR.
But I wasn’t done. We hadn’t made any money yet – and that’s not my style.
Step 3: Monetize
So I had built a list of people who were definitely interested in the product (they wanted to win it), and were eager to find out whether or not they won.
This meant they were just waiting for that follow up message.
What we did next was genius, and since then, I’ve run this campaign over and over again with many different clients, getting them huge wins.
We announced the winner.
But…
Everyone won.
Wait what?
Yeah… So of course there was a winner of the trackies and hood, but we also hit everyone else on the list with a runner up prize.
It’s important to note, before going on, that the reason why this worked so well was because people felt they had genuinely won a prize – a prize that if they did not claim, was going to waste.
I’m going to show you the message first, then we’ll break it down.
So the goal with the message was to make it as personalised as possible.
As I mentioned, people needed to feel as though they had genuinely won something (despite sending this message to the entire list!).
Firstly, we used the ‘full name’ tag. Looking back on it now, I would have just used their first name so that it seemed less automated, but it did the job.
Then we gave them $15 off orders over $75. Pretty much just a small discount.
However, its important that you specify a dollar amount, and present it as a ‘store credit’, not a discount.
That way the customer feels as though the prize is going to waste if they don’t claim it. Like it’s a genuine, tangible win.
Make them feel special.
This is also the reason why we had the photo of the voucher too.
Note that we told them that the code was unique, again, personalizing the process.
Finally, we added urgency by setting a deadline to claim the code.
Of course, we sent a follow up broadcast just before the deadline to remind the customers.
Step 4: The Results
We got great results. I attribute this to how personalised the message was, and how much it actually resembled a prize, rather than a discount.
Before I go into the immediate results, I want to make this very clear…
The real win here was building a list of over 5000 subscribers. Since then, we’ve used this list to broadcast many different offers, generating a heap more sales than we did with the giveaway.
Building out the marketing asset is where the real value was.
But since you’re all short-sighted and want instant gratification (Think long game guys! This is why my clients win), I’ll go over the results…
On the day the runner up prize was announced, the discount code tracked 254 orders and $23,987 in sales.
Not bad.
Here’s proof:
Guys, if you’re selling physical product, you need to run a campaign like this yesterday!
Hope you find it helpful. Let me know your thoughts and if you guys liked it, I can post a bunch more insane strategies and case studies for you
Also, if you have any questions you can hit me up on FB: www.facebook.com/dimitri.nikolakakis
'Til next time,
Dim Niko
Thanks!
Amazing!
This is a good share and powerfull
Yes i will try to make it in my bussines
Great post, thanks for sharing.
Do you mind if I ask you a question?
How do you create the Facebook post to promote the giveaway?
I tried this strategy yesterday and on the post I asked people to comment WIN to enter and facebook reduced my delivery to zero because I was asking for comments. They did not disapproved the ad, just did not give any impressions.
PURE GOLD Dimniko!
I think before the messenger sequence, we should have a targeted store with relevant items added and that will take time.
Originally Posted by rpatrocinio
[Source: https://blog.manychat.com/ultimate-g...etsubscribers]
Hope that helps!
Amy
Thank you @vortex, you're awesome!
Good post
Sent from my iPhone using STM Forums mobile app
Thanks for such a great post!
I am curious what kind of "Content Type" you selected when broadcasting winners? Were you able to message all your subscribers ? As far i as I know facebook policy limits to the number of people you can send a broadcast with promotional content.
^ This is a screenshot from manychat. Which option did you go for?
Second question, how long did you ran the contest for?
WOW! This is Amazing!
I'm new around here guys and this is so inspiring!!!
I'm so excited to learn more and more with you guys.
LET'S GO!
Luis
Dimniko! My man! Just tried this strategy and on physical goods store and got ridiculous results! So I ran a branded product store and my products cost around $200. I usually spend $80-$100 to acquire a purchase from facebook ads which is very profitable for me. Now here's what happened with your strategy...I ran the contest like you mentioned and I spent $20...Out of this I had about 100 people who signed up...I picked out the winner and sent the message to the subscribers. I ended up getting 4 sales for $20! Thats $5 per sale compared to $80-100!!! Here's my next move...Im going to run a contest every day....Im going to slowly scale how many I spend on subscribers, but I want to try out $100,$200,$500, and $1000 daily. If the conversion rate stays similar(which im not sure why it wouldn't unless I received some kind of skewed or biased results), then I can be looking at some serious daily numbers without paying the sky rocket facebook ads conversion prices! Anyways, thanks for this post Dimniko! If you have any other cool tips to try, please post them! Id love to be the guinea pig!
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