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SEO and Paid Ads - Can they coexist? (6)

01-07-2019 03:49 PM #1 sushiparlour (Member)
SEO and Paid Ads - Can they coexist?

Am thinking of building a website for paid ads mainly but thinking whether it is worth it to also try to make it SEO friendly?

Reason I ask is because most of the time if my focus is to drive paid traffic to it, my concern is load speed and being aggressive enough to convert etc. But at the same time it might not be the best SEO friendly practices that I would be adhering to. In addition operationally I would probably not use Wordpress for paid ads but if I'm doing SEO, wordpress probably seems like a really good idea for working efficiently since there's a bunch of plugins to help.

Or would the compromise me something like using flat HTML pre-landers and then if the funnel has additional pages, I could just lead them to the site as well.

Or in a more extreme mindset would the "SEO" traffic not matter altogether since it isn't a focus so unlikely I can rank.

Vertical wise was thinking of something like a VPN authority site whereby people might click around after reaching the lander before making a decision hence trying to fill it up with content as well.

01-07-2019 09:53 PM #2 matuloo (Legendary Moderator)

I would say it depends on the type of the funnel ...

- in case of standard LPs for GEO specific offers ... its pointless to optimize for SEO, the LPs are very light in content and even if you got some SE traffic to it, chances are it would be out of the target GEO anyways.

But with complicated funnels or full on sites ... reviews come to my mind for example ... that could be a different story. You could do "media buying" to send traffic to reviews and since that is legit content and requires some structure and possibly lots of content pages for other/related products, then making it SEO friendly would definitely make sense.

To put it simple ... if you are building a funnel that has REAL value for the users, then yes it could make sense to optimize for SEO. Same would hold true if you are actually selling a product that you own and you are building a funnel around it ... so with subpages that describe it etc ...

But still, paid traffic is about targeting, picking just the traffic segments you want and to buy it in volumes in case it performs ... SEO is more like shooting with a shotgun, you never know what the big G is gonna send you, so no targeting is possible, the result is always a mix of GEOs and demos ... I don't think you would get any significant returns from this.

01-08-2019 02:24 AM #3 erikgyepes (Moderator)

I think @wakeboarder in his wild boar follow along mentioned how he was able to get traffic from SEO to his ClickFunnels landing page.

In SERP for KW wild boar liquidator is the top position is my English ClickFunnel landing page. Now when I'm advertising on Facebook (DE only) I noticed that I got some visitors from google/organic to my English lander. These users are returning visitors which means that CR should be even higher because they already know the product and are coming back for more info or to buy it. But they see the English version without Affilicon payment methods.
Here is his FA: https://stmforum.com/forum/showthrea...l=1#post358102

It was not really his goal, but somehow the mix of the CF's authority + uniqueness of his niche lead to ranking his landing page pretty fast.

So I think it can coexists, but as Matej said, most of the LP's have thin content for Google.

What I've seen though are review sites of many nutra affiliate products (hint: COD) showing up in many local Google searches.

But again the goal there is pure SEO rather than a combination of paid ads.

01-08-2019 07:20 AM #4 sushiparlour (Member)

So I was thinking whether something like a review site would work for paid traffic, especially if you are using something that prequalifies your leads like PPC on search or would this be too broad and non aggressively targeting for something like paid ads?

In those cases would the slower loading sites like WordPress work? (I know caurman wrote about not using WordPress...)

Trying to understand the pros and cons before I go ahead and build some of this.

01-08-2019 07:55 AM #5 erikgyepes (Moderator)

Depends what traffic you want to pursue.

If something like pops, then speed really matters and WP would be a very bad option.

With something like FB / Google / Display it might work OK, you still can optimize WP => fast hosting, cache plugin, cdn etc.

01-08-2019 09:32 AM #6 matuloo (Legendary Moderator)

Quote Originally Posted by sushiparlour View Post
So I was thinking whether something like a review site would work for paid traffic, especially if you are using something that prequalifies your leads like PPC on search or would this be too broad and non aggressively targeting for something like paid ads?
I did promote a review site with paid traffic some time ago, it did work well with the right traffic ... and I also got returning visitors from those campaigns. But let me add it was a REAL review site, with new reviews being posted regularly.

Quote Originally Posted by sushiparlour View Post
In those cases would the slower loading sites like WordPress work? (I know caurman wrote about not using WordPress...)

Trying to understand the pros and cons before I go ahead and build some of this.
As Erik mentioned, it depends on the traffic type. Caurmen wrote those tutorials at the peak of the mobile boom, and most likely with POPs in mind ... so when targeting some TIER3 GEO and aiming for 3G connections with mediocre speeds, the loading speeds matter a lot. But with GEOs where internet speeds are good and when using banner or PPC search traffic, the loading speeds are not THAT important ... you still have to be optimized, nobody will wait 5 seconds for the page to load, but a second and half would still be ok.

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