🐗Wild Boar Liquidator and Wakeboarder JV 🏄 (33)
##### NSFV - Not Safe For Vegetarians #####
Hi STM'ers!
I have a new side-project starting out and I've decided to share my journey. I know I will inspire and motivate newbies to take action and I will probably get valuable tips and tricks from experienced marketers. Win-win situation. 
Project background
6 years ago I made a webshop with hunting equipment for my father. I installed Magento with some basic template from Themeforest.com and I show my father how to publish a product with images and basic SEO stuff (title, descriptions, links). In one year this store was ranking in top positions in SERP for hunting related search queries and e-commerce soon become main user-acquisition channel for my father. At the moment this store and loyal customers are his main revenue stream. He is specialized in hunting wild boar and is very active on Instagram under the nickname Wild Boar Liquidator.
He is really the most passionate hunter you can imagine. He is sleeping in the room where the walls look like a forest. 
Own product
Last year he decided to build his own product, an attractant for wild boar. In one year he developed the product, brand, social presence, packaging, video content and a smaller distribution network in our neighbor countries.
Now when the product is ready and customers are coming back we're ready to boost marketing and revenue.
Marketing activities
Until now my father was doing on his own. He figured it out that Instagram is doing the best for him. Honestly, I would never say this.
We decided that he will focus on B2B and I will take care of B2C market.
Website
A few weeks ago I created a webpage on ClickFunnels platform which I will use for B2C sales.
Here is the English version: www.wildboarliquidator.com
Based on the research we decided to start B2C online sales in Italy or France. This are the EU countries with the highest number of hunter and plenty of wild boars.
I need to do additional research regarding payment methods and logistic and learn the specifics of each country.
Advertising
In the past, I was already running some smaller campaigns for my father's store and I know how passionate are hunters if you speak their language in ad-copy. When we take care of translations and logistics, our first campaign will be on Facebook/Instagram. Using the intersection of interests is really easy to find passionate hunters on Facebook and Instagram.
The Team
My father AKA. Wild Boar Liquidator ... is the brain behind all of this. He is already developing new products, producing incredible video content, B2B distribution, packaging, and future vision.
My girlfriend ... she will be a project manager for online marketing activities. I will be giving her tasks like: fullfilment center research, website localization using OHT, product images, newsletters, etc.
Me ... I will take care of advertising and be a support to my GF and father. In the beginning, I will work 1.5 hours/day for this.
Short-term goals
- Start selling in Italy or France
- Find a solution for COD (Italy) or Fullfilment center (France)
- Create proper product photos
- Start boosting IG profile with automation (auto-followers / etc.)
I won't update this follow along so frequently as I update my pops/native FAs, because this is my side-project and I cannot invest too much time in this, yet.
And like Wild Wild Boar Liquidator always says: It's time to hunt!
Stay tuned!
Cheers,
wakeboarder
##### NSFV - Not Safe For Vegetarians #####
Horrible activity, but interesting family follow along for sure. People talking passionate about their hobby is best branding!
stickupkid, partially I agree with you about this activity. Anyways, I hope this thread won't go off-topic too much because of the niche.
Interesting follow along and move man!
I wouldn't be surprised if in a few months this side project may become the main one. 
I think this can be big once you scale it up.
Not the best thing to do, but hunters are there anyway and I think it's regulated in some way isn't it?
Anyway keep us updated!
Originally Posted by stickupkid
First of all, I eat meat too, so who am I to judge ... all my food comes from animals someone had to kill anyways
But it's more about what the guys do and what the rules are ... so for example :
- They have limits set on how many pieces of what animal breed they can shoot, and in most cases they have problems filling them, since it's not that easy. These limits are set by related authorities, based on headcount and how much the animals interfere with human activities ... farmers ALWAYS push for higher limits for example. If they stop hunting, the wild animals are able to literally destroy all the crops within a few days. Quite often they are asked to hold night patrols to scare animals, especially wildboars away from the fields. Several of these guys are upset by the high limits they are asked to fill, so they shoot less and face fines ...
- In most cases, they shoot animals that do not fill the breeding standard ... too small, damaged in some way, showing signs of abnormal behavior ... obviously they are required to shoot some healthy ones too, but there are quite strict rules as to what they can shoot and whatnot. If they stopped shooting, it's quite possible that some strains would degenerate to certain extent.
- These guys spend tons of hours in the forests ... feeding the animals, taking care of support facilities like feeders, removing dead animals etc ... without their help, large part of the animals would die in winter.
- They follow a rather strict codex, so it's not like they torture the animals ... they only shoot when sure o hit, so it's very quick.
The way I look at it now ... these guys do their best to breed their animals in the forest, they feed them, they protect them in a way, they take care of the balance ... so the animals live a happy life and when the time comes, some of them get killed in a humane way. Compare it to mass production of meat, where animals suffer, they eat crap, stay in small locations and die along with 1000s of others in huge stress....
Obviously not all are like this, there are bad apples in any basket .. but the guys I got to meet changed my view on hunting a lot
BTW: Looking forward to how you pull this off wakeboarder, it's an interesting project for sure!
@Wake
Can't belive how fast you move man and how focused you are.
First pops, then native and now this. Kudos!
Awesome project, wakeboarder!
Keep us posted.
LeadCloak
this Thanks, guys!
@johner911 regarding the focus ... Actually, I have issues with focus after I moved from pops. It's funny because now when I'm working only for AM I have shiny object syndrome from time to time. Anyways, I believe this is something I can fix it.
QUICK UPDATE
We got translations for DE and we're working now on translations for IT/FR.
Until Monday I would like to figure it out how to handle translations with ClickFunnels. But it looks like the easiest way will be just to duplicate the funnel/lander.
Besides that, we're still collecting data for fulfillment/logistic.
One concern that I got is that average hunter is 50+ years old ... and from that point of view, I'm not sure about credit card usage. But this is something that I will only figure it out when I start sending targeted traffic to our landing page and see the revenue/conversion rate.
Have a great weekend!
Cheers,
wakeboarder
Originally Posted by wakeboarder
Credit Card is for germans still something foreign. Most of us have one now since it's provided from many banks and is convenient when traveling.
However, we still use mostly EC Cards, which is our own system with lower fees for shops.
And PayPal, just by gut-feeling ..is also not well known in the generation 50+
However, statista or similar websites should be helpful to figure this out. Just wanted to raise this point.
Originally Posted by robertson
LeadCloak
Originally Posted by leadcloak
I just checked, Zalando doesn't even offer it anymore - not a "must have" payment method in Germany.
It costs too much..
Many Germans are spoiled from Amazon, Zalando other big e-commerce with free shipping, free return and definitely no cost for payment-processing.
However, not saying that you have to offer free shipping. For niche shops with a unique offer it's still fine to charge (reasonable) for shipping.
Originally Posted by robertson
We sent out an intro email to 7 different fulfilment companies for ITA and FRA. Here are questions that I've asked them upfront.
- Countries you can help us with logistic (fulfilment / COD)? IT and FRA only?
- Is inventory received within three business day?
- Do you have a no long-term contract agreement?
- Do you partner with parcel carriers? Which one?
- Do you offer tracking code?
- Will your warehouse be synchronized with our e-Commerce site?
- Do you have API integration?
Cheers,
wakeboarder
I would maybe add also questions as:
If they handle also product returns. What happens with them? Refurbishing or only disposal?
What about customer service that is related to logistics?
What are their partner to ship out packages (DHL, UPS, FedEx, ..depending on country)
What their rates depending on volume?
I think your product is liquid?
Ask if they are OK with handling liquids?
Is your product in a PVC or glass packaging? Glass needs extra wrapping in many warehouse for security reasons.
Who is attaching barcodes? Already printed on packaging (any works with all different countries)? Or gets an additional sticker from the logistics partner? If so, how much does this service cost?
..just a few questions that came to my mind
Nice man, thanks for helping out. Will keep in mind these questions and in the next few days I will share my notes from Skype calls here.
Yes, our product is liquid but it packed in PVC bottles.
Just got a detailed reply and confirmed call from next-terra.com, they can provide fulfillment service and delivery in 3 countries: France, Italy and Germany.
I really like when companies have responsive representatives.
@wake
I would not worry about credit card usage in Germany. Buyers should use the credit card to buy this.. even if they dont have it.
Here is the logic behind it:
The less desirable the product it.. the easier conversion / payment funnel it needs. Frankly most shit sold on internet is not really desirable,
it's very momentum based.
Your product does not fit that category. It has a high desirability with proper audience. The desirability is so high,
that the potential buyers should go out of their bounds, to get a hold of it. Yes your conversion rate will suffer, but I reckon
its not gonna suffer nearly as much, as if your were selling some classic ecommerce shit.. or nutra..
Your product is so hot, that the old hunters will aks their sons/grandsons/neighbours.. to buy this for them and then get cash in exchange.
Frankly, I'd just dump paypal on it . and try with that.
Its crak for boars, and its crak for boar hunters.
You don't need optimized payment solutution for crak.
Very, very interesting!
I share in stickupkid's distaste for killing animals - but when I read matuloo's post I felt like such a hypocrite. Although I did become a vegetarian in my younger years for 6 years for compassionate reasons. Nowadays I eat meat and just try to flow with things instead of being resistant towards anything.
Most of us, being Americans (or in my case, Canadian) don't think about these things - we're so used to credit cards that we forget most of the world doesn't use them.
Only 1 in 4 Germans has a credit card:
https://www.paymentscardsandmobile.c...ts-in-germany/
(Update: Just saw what you said about not focusing on selling B2C in DE - so what I said probably won't be too relevant.)
I share in the others' belief that this will be big! Thanks for starting such an interesting follow-along! I'm in for the ride...
Amy
Originally Posted by wakeboarder
Yes, our product is liquid but it packed in PVC bottles.
Just got a detailed reply and confirmed call from next-terra.com, they can provide fulfillment service and delivery in 3 countries: France, Italy and Germany.
I really like when companies have responsive representatives.
LeadCloak
Just had a chat with one of the hunter friends I mentioned ... he suggests focusing strongly on b2b customers, so delivering to local hunting stores. He told me he is more likely to buy things, when the guy in his local store recommends stuff to him. Out of about 10 of his hunter friends, only 1 bought a riffle online, the rest went to the same local shop that they all buy stuff from. Mind you, these are "simple" guys living in their village for their entire lives, so not really computer literate so to speak ... they're not dumb or anything like that, they just live on the same spot, spend time in the forests ... online world is still out of reach for them to some extent I bet its pretty much the same across all the other villages that are in the middle of the hills/woods and have high amount of hunters living there.
Another tip he had was to focus on exhibitions/shows for hunters, so the standard selling events where producers come to introduce their products ... this could be done in cooperation with your business customers easily, many of them are already attending these events.
Originally Posted by matuloo
I bet its pretty much the same across all the other villages that are in the middle of the hills/woods and have high amount of hunters living there.Another tip he had was to focus on exhibitions/shows for hunters, so the standard selling events where producers come to introduce their products ... this could be done in cooperation with your business customers easily, many of them are already attending these events.
Dont assume man..
These guys are not some remote hillbilly that don't have a phone or internet.. Those days are gone.
To give you an example.. you have 55k hunters in Slovakia.. thats 1%. Reference http://www.cic-wildlife.org/wp-conte...ba_prez_en.pdf
The elimination plan calls for 25k piggies to be put on barbecue each year.. thats the highest nr of pests.. to be liquidated...
excluding the entrees such as rabbits and phaesents.
Originally Posted by johner911
@matuloo your friends' advice regarding B2B is good and we're doing this. But because we have good "in-house" marketing know-how I believe B2C segment can also be huge. I agree with johner911 here ... these guys are using internet/PC/smartphone even if they are older and living in the middle of the woods.
Also, buying a rifle or a scope for 3000€+ is totally different than buying a wild boar crack for 40€.
This guy (www.optics-trade.eu) is also Slovenian and I can tell you that he is doing good money selling scopes just online.
There are more than 1.000.000 registered hunters in France or Spain. These are the GEOs we will run tests with a highly targeted audience and see how they react.
CAMPAIGN UPDATE
Today I had a call with next-terra.com. Everything looked great but when the guy sent me shipping rates for DPD, I saw that is more cost-effective for us to send the package from Slovenia to France than from their fulfillment center.
Anyway, their fulfillment cost is fixed 1.80€ per pick&pack ... but the DPD cost for a package between 3-4kg is 11,40 €. I didn't know the shipping is so expensive in France.
In the next few days we will run some "dry-test" and setup Facebook campaigns in France and Spain to get some initial feedback. I will set some normal shipping cost, Paypal only and brand new video where wild boars are snorting the black-fire-crack.
I also noticed that overall shipping cost is much lower in Spain than France. Based on the research about wild boars in EU, Spain with 1M+ registered hunters is an interesting market.
Until Wednesday I hope we will have ready translations and I can start working on test campaigns on Facebook.
Originally Posted by johner911
Instead of focusing too much on logistic/payments etc. I will just send the right traffic and see what happens. A product like this need to convert immediately, without split-testing multiple pre-lander/creative combos.
QUICK UPDATE
Translations
Landing page for DE is ready and today I will try to run the first campaign on Facebook.
I didn't find any plugin/app/mod that can handle multi-language in CF so I just duplicated the funnel and connect it to sub-domain and it's working just fine.
https://de.wildboarliquidator.com/bl...re-deutschland
Facebook Ads
Here is the first video ad I've uploaded ... and got rejected almost immediately without any detailed explanation I created a new ad with minimal ad-copy and not using any hunting-related keywords... just to see if it's the problem in ad-copy or something else.
Next steps
The only goal right now is to figure out what FB doesn't like about my funnel.
I guess testing one variable at a time will help me learn where is the problem.
Once you have proven this works by sending test traffic from some first campaigns, I would suggest maybe looking into social influencers?
I know there are hunter youtube channels out there.. And as we all know, experts recommending products is one of the easiest sells
Now I am thinking about it, there are also these survival channels where they give you all type of tips on how to survive in the wild, maybe also interesting for that audience? (Doomsday Preppers? :P)
Just my 0.02, good luck man!
Thanks, cryptotradia!
We are already working with two smaller influencers in some way, but I totally agree with you, we can scale this up hard. This niche is not saturated like beauty/fitness/fashion.
I'm not sure how this prepper niche is popular in EU, but I will definitely do some research.
QUICK CAMPAIGN UPDATE
Facebook
I'm still waiting for a manual review and get some feedback on my appeal.
One friend told me that could be a problem because I have www.wildboardliquidator.com watermark on video, but display/redirect URL on Facebook is de.wildboardliqudaitor.com. Not sure about this tho, but I will remove it and see if this is the case.
Influencers
GF is building up a list of potential EU influencers in our niche. She is searching them on Instagram based on related hashtags and building up a spreadsheet. It will be interesting to see how many influencers are in this niche and also how big they are.
I never worked with influencers... are there any must-have tools for influencer marketing?
I don't like when things are moving slow 
I was waiting yesterday all day for Facebook traffic.
Let's see if I can get some traffic rolling today.
Cheers,
wakeboarder
I'm still waiting for a manual review and get some feedback on my appeal.
One friend told me that could be a problem because I have www.wildboardliquidator.com watermark on video, but display/redirect URL on Facebook is de.wildboardliqudaitor.com. Not sure about this tho, but I will remove it and see if this is the case.
Also if the watermark may be an issue for getting the ad approved, try uploading a custom thumbnail to the ad without the watermark, that way you won't have to edit the video and still have the watermark available when the video is played.
Originally Posted by wakeboarder
(they have a 3-day trial)
Also, the prices that they charge really depends on the person. Some charge way too much and others charge way too low.
Always negotiate with them - in the end, it's very easy money for them so they would rather take your offer at a 50% discount than earning 0%.
A tough one but very profitable road is offering them a rev share - a certain % per sale. In order to track it just give them a discount coupon that they share with their followers. There are some brands out there that grew really big because they pretty much attach these influencers to their brands.
A couple examples of brands doing this with probably some kind of rev share + free stuff:
https://www.instagram.com/bodyengineersofficial/
https://www.instagram.com/womensbest/
Of course look at things like engagement rates, a lot of fake influencers out there trying to rip you off.
Disclaimer: I have done quite some research in influencer marketing but haven't done a lot of promotions with them - someone with years of experience dealing with these influencers directly can probably share some insight on more advanced things!
Hi wakeboarder,
your german lander definitely needs some proof reading.
There are some typos and it is not typical "hunters speech".
If you want, i could ask my brother to have a look, as he is a hunter.
Thanks Tim for this entire follow-along! It shall remain one of the most epic FAs on STM for years to come!
Very much looking forward to your announcement of the Pinterest tool - it's really state of the art. STM members will be in for a treat!
Amy
Sent from my SM-G930W8 using STM Forums mobile app
One of the best FA's for sure!
I love have Tim takes everything to a next level with an amazing speed and orchestration.
Kudos!
Gotta point out Tim's way of approaching things and attacking has been different from the start, and here is the results
As much as the guides and help here are truly a great way to cut all the nonsense out there and wasted money testing and headaches in the first moments of the online, you still need to have belief in yourself and everyones way of thinking and approaching can be their own leg up, its always evolving.
I've really loved to get to know you the infamous wakeboarder, opened my eyes a lot bud, from the moment we first chatted I knew this dude was gonna crush it, hungry like the wolves with ideas literally spewing out his brain!
... The tool I've had a little peep too it too looks quite schmick, may the Gods of Pinterest rain cash on those ready to sail the unchartered territories haha!
Best of luck on the big leap unveiling before you brother <3
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