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How Many Campaigns Initially? (21)

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Fot the past 3 months, I had been running Adult dating Web campaigns in Traffic Junky but couldn't see that green thing.
Whenever I launch a campaign, on the 1st day, I see like more than 10 leads and at -40%. From the second day, everything drops and that continues to more dropping in performance. I want to make to to at least break-even.

Right now, I am doing Adult dating offers in Spain. I am receiving about 200,000 impressions and about 200 to 300 clicks a day for less than $50.

1. How many campaigns I have to test initially?
2. 5 banners, 3 landers and 3 offers, this is what I am following for my last 2 campaigns. Is this ok?
3. When do I have to stop a campaign, I mean is there any rule for this? Like 2 to 3 days negative performance, no conversions, or spend some $$, check performance, stop a campaign ?
4. Am I making any mistake in this thing?
5. What are your suggestions that could help me?
6. Do I still have to continue with adult dating, banner ads or switch to any other? At this point, I am losing hope because I lost so much in this testing phase.


I need your help. Is there any course or mentor that can put me in the correct direction and help me towards success?

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$50 spend on adult is just drop in the ocean.

You got some leads, so look at your data.

Is there any banner that is outperforming others or any that is underperforming?

Is there any lander that is outperforming others or any that is underperforming?

Is there any offer that is outperforming others or any that is underperforming?

-40% is not a bad for start if you can in that you launched a mix of everything.

Act upon what your data is telling you.

Start separating the good apples from the bad ones.

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Out of 5 banners, 2 were underperforming.. So I paused them. 2 out of 3 landers were performing good and I paused the 3rd one. For offers, I tested 3 and 1 offer is doing really good and I kept that. Paused the remaining. Now I ran it for next day and results are very bad.. Oy 2 leads.. And it's at - 80%

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I know nothing about adult, but in general, I would only add that if you're spending less than several hundred dollars a day, you can't judge based on daily data that much. Your second day at -80% might have been followed by another day at +40%. The small amount of data will lead to big fluctuations like that, compared to if you were buying 1000$ worth of clicks per day it would be more stable.

I'm not saying you should go spend more money on a campaign if its losing money, just to remember not to get too disheartened based on the day-to-day performance- try to look at it like a three day 'moving average' or something like that at least.

But yeah, I'd say most media buyer on here don't even get a single lead for their first few campaigns. I still try offers now where I don't get a single lead. So if you were getting conversions right off the bat that's really good. Like Erik said, you just gotta keep cutting out everything bad- the bad ads, the bad landers, the bad regions, the device types, bad os's, etc until you're (hopefully) left with something profitable.

Ultimately when to stop a given campaign is up to you and depends on your own bankroll logistics, your faith in the offer, etc.

Good luck!

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Thanks for your reply.. so making decisions every 3 days is good?
Launched 2 more campaigns and 1 campaign is generating at least 10 leads a day but payout is too low. I ran it and introduced new banners, few banners, 1 lander and 1 offer were doing good. But can't make it profitable. My average CPC is like $0.10 and make it lower. I am trying new images, new ad copy and all but CPC is higher. Leads are not more than 15 a day. Offer payout is around $.8
I still have $1k budget left.
And also I am looking for offers in Spain. Adult dating offers. Been looking at CPAmatica, clickdealer, crakrevenue but all offers seems old and saturated. Any recommendations on networks that have good number of dating offers for all countries?

I will allow the campaign to receive 3 days worth of data and then make decisions as you said.

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I used to run Whatsex via Advidi in Spain and this offer converted like crazy.

Low payout but great conversions with and without landing pages.

I am not sure about the performance now as i am not running dating at the moment but it used to be a super converter.

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Ha ha.. This is the offer that I am talking about.. But may be this is also a saturated one now. Low payout too.

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Something you need to consider when launching campaigns is whether or not the math works.

In a previous post you said your CPC is 0.10 and your offer payout is 0.80. That would mean you'd need to convert every once every 8 visitors just to break even. That's definitely not possible.

So before you launch you need to crunch the numbers to see even if it's in the realm of possibility to make it work.

I can tell you for the Whatsex offers, even though it converts well, you can't make it work with CPCs like that with your given payout.

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Some great points have been made in this post already, such as :

What you have now is : unstable behavior due to mediocre/low volume and a payout that is not likely to work with the traffic prices you are paying. I've had campaigns where I was able to convert even 1:3 or 1:4 but that was LP clicks and very short flows and no scrubbing from the advertiser. Generally speaking, it's quite hard to get below 1:10, when talking about conversions from banner clicks... doable, but hard.

You have several options now :

1. Analyze the options you have now with the GEO you chose ... did you focus on mobile? Try desktop. Have you been using certain type of a funnel? Try a different one. Are there more offers available for your GEO? Try them all. Have you been focusing on certain site/spot in TJ? Try a different one ... pornhub for example has been weird for the past few months.

2. Spain isn't exactly the hottest GEO when it comes to dating. Consider trying a different one. Several other EU countries are doing well now. Talk to your AMs and ask them where the money is right now. Nordics are quite hot right now.

3. TJ is a solid source, but it doesn't work for everyone, maybe try some other one ... trafficfactory, trafficstars, trafficforce : these are all solid sources with proven traffic from limited amount of legit sites.

4. You can also try a different traffic type like POPs or PUSH, but both of them are prone to more frequent lead quality problems.

Personally, I would test a different GEO or give Spain one more go with new offers and a different approach with the angle.

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Hey Chandeu,
Let me answer you from a point of view of a Push self-service network
1) First, ask support for there top GEO's, if you have for instance an adult dating offer ask them what GEO's works for them and act accordingly. If you have 1 GEO you want to test, set up 2 campaign for the very least to start an A/B test going, start from the get-go testing multiple creatives to understand what works.

2) It looks fine, your testing a verity of creatives, definitely the way to go

3) If it's a simple SOI lead flow, 1-2 days would give you indication if this is going somewhere. If it's a CPA Nutra offer for instance. i would give it at least a week. The longer flows take a bit longer to start seeing green.

4) There is no thumb rule on how to work, find your way and always try and learn how to be better, there is an abundance of info on this info and tons of members that would be more then willing to help

5) First, Refresh your creatives like once every 3 days. Implement a postback so you could start optimizing as soon as possible. If one traffic source didn't work, that doesn't mean that others other traffic sources would behave the same.

6) Try Push - It's different and we have seen in the pest on our traffic huge results on Dating offers. There are plenty of networks that are currently doing this and it has really proven itself with dating offers. You can test us (Admaven), Propeller, Meghapush, Richpush, all of the above have nice volumes of inventory. And you can take the banners you are using currently, make it a bit mainstream and get a push campaign up and running.

Cheers

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Okay, thanks for the great tip bro.
I will condiser this when I launch my next campaigns.

Thanks for the awesome suggestions. Really helpful for me.
I will choose another traffic source and give it another try with nordic countries. For me, as you said PH is not performing good, I can see that there are no dating affiliates in PH as it was before. Very few are using PH for dating. I will ask my mangers for some suggestions.


Yeah, I will do it that way. 2 to 3 days of data and then make decisions. I am doing adult dating for desktop right now. Gonna choose a different GEO and launch 2 or 3 campaigns with different approach.
Thanks for the great tips. Very helpful for me.

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Yup, and it's not just you, there is another thread running on STM that is about PH too : https://stmforum.com/forum/showthrea...Low-These-Days

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Thanks matuloo
I am gonna switch to TrafficFactory for now. I have my application pending there, anyone know TrafficFactory manager?
I added them in Skype but they aren't responding to my messages over Skype.

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Sometimes it takes them a bit longer time to respond, but usually they do

Hopefully you can get in, they are one of the best adult networks for sure.

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Hey man, An updates on your campaigns? Real curious to see how you progressing man and did the new traffic source do the work

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Thanks for asking. I broke almost even. Ran WhatsSex offer with 2 or 3 banners and not able to make it profitable. Tested more offers that have around $3 payout. Almost broke even with that payout. As you can see, PH is too low. It shows 2m impressions inventory and I am the top bidder for that spot but I am receiving only like 200000 impressions and ctr is very bad.
Stopped everything and now I am gonna select a Nordic GEO and focus on it. Will give updates regularly once I start again. Next week, I am gonna launch campaigns again.

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If it's not too adult or you can sum up a mainstream landing page maybe try using push traffic on dating. It's far more converting on leads and you have a lot more margin there. most adult offers as a mainstream variant, so maybe try testing that. It also gives you a lot more traffic options with a lot of new networks. Give it a try, Take an adult offers with mainstream page on the first landing page (most networks are fine with this configuration) and see if the leads change on the same offer. Pop is awesome, but this type of offers are running around on pop for years now, the user has seen so much of this until this point, a new and fresh approach always improves results.

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Hey
Thanks for your suggestions. I will definitely try them.

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Hi there,

2. In addition to the useful comments above, I'd like to suggest that you pay more attention the types of creatives you use. Try out a variety of banners. e.g., a banner showing a discount, next one with a price and one more with a USP. Analyze their performance, then create more options for the one converting best.

I happened to talk to an affiliate who'd had 300 clicks daily with no conversion and then he turned out to have used only "white" banners.

Prelanding pages play a crucial role too, adjust a strong success story to your landing page, test black and white pages altogether. In a nutshell, tweak promos too.

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When testing dating on push, pay a lot of attention to lead quality ... it converts to leads well, but the quality is kinda hit or miss. I see it with my own campaigns and the affiliate managers I talk with, all confirmed this.

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Dating is def a hit or miss. I mean you can always entice the users with a nice creative and in most cases, you will get the lead and a successful reg. But it's mainly a very saturated market. New offers are popping lately, and deposits are not very stable, and on the other side affiliate managers are a bit too quick to close down lead generating campaigns. It's a lot like binary or forex offers, the leads are stable to conversions are extremly hit or miss. The secret is keep on trying and being super focused on the campaigns until you can feel OK leaving it on Auto Pilot.

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