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Pornhub CTRs Really Low These Days... (31)

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Anyone notice that Pornhub banner CTRs are really low these days?

For me it's both mobile and desktop, I don't know if they are just selling garbage impressions on TJ and giving brand advertisers the good stuff.

I notice it's across many geos for me, though it is more noticeable in some geos than in others.

Seems like something has changed over the past couple of months.

I may have to stop running PH if it's not fixed soon.

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Do u have a rep there? Have you asked them?

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I just checked one of my US PH NTVs, and no... I don't see any big fluctuations in CTR during this month... Have you changed anything recently, like frq cap? That would influence CTR.

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Yes, I have been running in pornhub desktop since October.. My ctr is also low.. Launched many campaigns, new banners and styles, US, Canada and Spain but results are terrible.

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Im not really talking about this month, but rather just a gradual slide. I think maybe they got rid of a lot of bots or something and the true CTR is coming through. But CTRs are terrible to the point where I'm probably going to have to ditch spending on Pornhub.

I don't run US NTV traffic so I can't say, but I do run in other geos and I know the CTR is really bad these days.

I do have a rep there but they aren't really helpful on anything.

I remember I was running a DE Pornhub NTVB spot and my CPC one day was literally like $5/click (yes $5). I contacted my TJ rep and they said nothing was wrong lol.

I don't care how crappy your ad is, even if you uploaded a banner in a different language your CPC wouldn't be $5/click (and no, I uploaded the right banner etc).

The $5/click was an extreme example, but I did notice over the past few months that CTR is starting to plummet.

I think they are just selling first impressions off to brand advertisers leaving TJ users with trash.

I'm becoming more and more hesitant about spending on TJ any more. Traffic prices are still high but I think quality is starting to go down.

I don't think it really justifies paying the premium any more for the traffic.

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well, PH is no the easiest source to work with.... One of the most visited sites on the planet... Think about it: people there have seen pretty much everything... So fluctuations in CTR isn't a surprise to me... THen again, it depends on a lot of other factors.

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Most of the time, I am at the top position in the bidding. I opened pornhub and checked if my ads appears. After 3rd or 4th refresh, I see my ads even though I am the top bidder.

Sent from my COL-AL10 using Tapatalk

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Think they sell first impressions to other parties indeed and the rest is sold trough TJ.
Besides that i think the traffic you recieve from the premium sites like pornhub.com are indirectly not really from pornhub.com but from webmasters with small tube-sites which use the videos of pornhub.com. This traffic is really lower in quality then traffic that comes directly from pornhub.com.

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Hm.... whered you get all this info from? I mean is this validated fact or just an opinion?

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Pornhub sucks in terms of CTR, for several months now... from the most part, we are not buying from pornhub at all now. I also heard that they sell traffic to some buyers, before it enters the TJ platform. When I asked one of their team members about this on AWA, he acted like he never heard about it. But the truth is, if you check the banner links, some of them are not from TJ ... so it does happen indeed.

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Hmmm yeah I notice that some of the referring domains are not from TJ.

Seems pretty shady if you ask me.

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Well, they've been selling chunks of their traffic to other networks since like forewer, at some point you could buy PH and YP traffic in pretty much every network. But this time it seems to be handled in a different way. In the past they used to sell certain %, this time it looks like some buyers are preferred and get the "first" impressions. And I don't understand why they are trying to hide it. Would be nice to get some clarification from them.

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Yeah I agree.

I'm not sure about you, but for me traffic quality has gone down quite a bit.

CTRs are way down across the board for me, and I'm guessing it's because they are just selling a lot of the trash impressions for TJ users in favor of big brands.

I will probably be moving my ad spend to other networks for now.

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It's better to move on to other networks for now. What networks are good to buy traffic?

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Yup, quality used to be better. TJ used to be a safe bet, when it comes to quality, I rarely had advertisers asking to stop TJ traffic ... These days it does happen from time to time.

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The next best choice is trafficfactory and trafficstars (if you can get through their approvales, they have the strictest rules Id say).

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We have adult CPC traffic and have been working with advertisers since 2008. We've actually had a few clients come in recently who expressed the same concerns. Glad to answer any questions you might have We're also on Skype at live:TrellianDirectSearchNetwork

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^ This is very true, I have had a gradual slide on all of their spots since let's say August and it's just worse and worse - I run all the US NTVs and it's insane what's going on - my monthly spend decreased over 80% of what I used to spend, so I am not a happy panda at all.

This is also inline with my theory that they are selling first impressions to flat buys and leave the crap out for bidding.
When confronted the AM the response was the same basically. There must be some on going stuff regarding the distribution of 1st impressions that is not open to public here.

All of the dating advertisers disappeared from the platform within a couple months time, this is also very true.

Like, before you had to work for it but once you have your flow and everything in proper order - the platform really performed miracles but since mid 2018 it has become a daily struggle for everyone, even for the people who were running there steadily for years, myself included.

I will for sure not stop trying to get back on the horse yet but will be watching the situation closely.

Awesome that it's being talked about at least, reading all these posts now literally made my day

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Yup, they are messing with it somehow, or they lost some of the good SEO traffic they had, hard to say. One way or another, TJ isn't what it used to be. The best part is to get almost daily messages from my AM there, asking about why I'm not buying much traffic from them lately

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Oh I hear ya.. Let's not even go down that road

It's a shame but as I said, not giving up just yet - I'll be patient until they figure it out or whoever holds the 1st impressions currently runs out on budget lol

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It pisses me off that my AM just lies about the CTR and tells me that nothing is wrong and everything is normal.

I told them I've spent hundreds of thousands of dollars on their platform, I know something is different lol.

Sad they won't at least be straight with you.

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Yup, company policy I guess ... not nice though.

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Chances are that the account managers don't even know what's going on in the background - They have 1 job and that's to get us to spend more money.

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Could be true as well, but I guess they are getting this question too often to not know nothing about it.

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Here at iStripper, we launched few PH campaigns for our direct offers DE/DACH on some really specific KWs and we got a really good CTR... I can't say the same for the quality traffic :/ Now, we are scaling and I hope we keep a correct CTR

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Most likely because there are no flat buys on those geos/keywords so you must indeed be getting the first impressions unlike the rest of us... Just proves our theory a bit further I guess - So be happy!

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Hey @jabong82, we'd love to help out with this and have just DM'd you. We'll connect you with your dedicated rep so we can have a look at your campaigns.

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I already have a dedicated rep for my account. Every time I ask them to check on my campaigns and the CTR issue discussed in this thread they say nothing is wrong and CTRs are better than ever.

As you can see by the other replies in this thread I am not the only one facing this issue.

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In this case, we'd still like to escalate the issue in order to evaluate everything. You can reply to our direct message with your TJ username and campaign ID if you'd like to go forward with that.

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I asked about this numerous times, banner CTRs 0.01% in a NTV spot is not normal for any site out there, especially not pornhub. All I ever heard back was that I should try to refresh banners more often. And I'm sure many others reported this too, it's not a new problem. Since I never got any meaningful feedback after my inquiries, I stopped asking and simply decreased the volume we buy from you.

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Yes I agree with Matuloo every time I have my rep examine my campaigns I get the “Everything is fine, maybe test new banners” answer as if I havent run thousands of banners and spent $$$$$ on these ad spots.

To be honest its rather insulting.


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