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Totally Lost As To What Vertical/Offer I Should Pursue With Facebook Ads (9)

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I'm lost as to what vertical/offer I should be focusing on with Facebook ads.

I'm new to the CPA marketing world (recently got accepted to Max Bounty), but not new to internet marketing/affiliate marketing.

I'd love some feedback on what you all think (THANK YOU IN ADVANCE).

Here's a background on myself…

I've been involved with internet marketing since January of 2010. One of my biggest successes was promoting a popular line of fitness programs and supplements through a network marketing company.

I promoted their products through a blog I created with SEO optimized blog posts (targeting buyer keywords). I was building backlinks like a mad man, and had a good amount of success.

At one point, I was generating well over 1 million+ unique visitors to my blog on a yearly basis. That translated into a very nice income for myself and my family.

For various reasons, I decided to stop actively building that site and promoting those products. I also decided to switch gears from SEO, to paid advertising since I was sick and tired of dealing with the Google algorithm changes.

That led me to Facebook ads.

Since then, I've been running FB ads on and off since around 2011/2012.

I've primarily been running lead generation campaigns (generating name, email address, & sometimes more info) to build an email list.

I've run campaigns in various niches. Here's some of the niches I've successfully run campaigns in (at a cost per lead of $2 or less):

- Men looking to get lose weight
- Real estate agents (who need more leads)
- Homeowners who are looking to potentially buy/sell
- Internet marketers
- Network marketers
- Leads for local businesses (Yoga Studios specifically)
- Etc.

Based on all of that, I figured I should probably stick with Facebook ads versus going the Pop Ads route that is typically recommended to newbies.

So…

What's the best vertical/offer for someone like myself to promote on Facebook?

- want to focus on white hat offers that won't get my ad account shut down
- I'm part of Max Bounty, but of course willing to join more networks

And honestly... I'm looking to get a win as quickly as possible… really just to boost my confidence in myself.

My goal is to get some income coming in, and then ultimately to create a stable income that I can scale up.

Just overwhelmed by all the verticals/offers I could pursue.

Thank you SOOOOOO much in advance!

J

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Hey jregister,

Nice story, like the detailed background view you shared. If you are trying to purchase success on Facebook i would recomend you to take an peek in the Nutra Trial space.
However since i assume you only work with paid ads. Do you have any experience with cloaking on FB?

let me know, looking forward to hear

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Thanks for the feedback! Yes, based on my experience with paid FB ads, I'm guessing I should focus on that. No, I don't have any experience with cloaking on FB. Honestly, I think I'd prefer not to cloak at this point. Want to stay whitehat (for now) ;-)

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Hey jregister!

I guess you could say I'm in a similar boat. I've got tons of experience using Facebook ads for lead gen campaigns and high-paying clients, but making the shift to a CPA model is a bit overwhelming. I'm also not into the idea of cloaking at this point since purchasing accounts or restarting every week seems hectic.

I'm wondering if you've found verticals that seem suited to our situation. I'm also dabbling in the POP scene, but many affiliates say to stick with Facebook if you already know it well, which I do.

Looking to hear what you've found. Feel free to PM or reply here. Thanks!

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Yo brother!

With the above they're the CPL you were able to obtain from FB a few years ago? Because they're very decent metrics haha and could work on many campaigns but maybe now it would be more expensive. Why don't you stick to the game you've been good at before, nothing really needs to change bro you just promoting different offers right.

- Refinance leads you could harvest yourself and find a broker to sell directly too, you could whitelabel yourself a little brand (this is WH as long as ads is not too aggressive with false claims)

- Build a funnel for fitness/diet, gather leads offering some free content (fitness course/recipes) then push more traditional affiliate diet related products down the funnel but also having the lead for yourself.

- Leads for local business is a huge opportunity but with it comes the client complaints too haha. Not very hard to scope out a stable/solid income here though after an initial learning curve of figuring out the campaign metrics. Have a friend who does local leadgen for Sydney plumbers/electricians/maintenance more urgent style leads makes a killing from it, no competition too find your niche :P

- Become the master of any single niche you want and hustle down an audience in Facebook who will eat it up. https://stmforum.com/forum/showthrea...K-m-case-study

If you've read around the forum you've probably realised FB stance on affiliate marketing diet related products, and its an upstream battle - so this I would leave alone unless you're prepared for the battle because it is quite/very lucrative still for lots.

Definitely widen your view in terms of affiliate offers: Clickdealer, Advidi, Affiliati, Oasis Ads, Giddyup, Direct offers club, Gotzha - to name just a couple that have been solid for a long time and have a very good selection of offers. Keep in mind each network tends to have speciality too so its very important to have an assortment at your disposal.

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Here's an important thing. Sign up to more networks and view all their offers. If you have a specific vertical you'd like to start out in, its important to get the CPA network that focuses on it. Maxbounty is a very good start for a wide range of offers, but other than that nothing else. They got caps on almost everything and the caps sometimes can be tiny. Judging from your background, you'll grow out of those caps very fast. If you are looking to promote whitehat offers in FB, you can skip most nutra networks. A4D, Giddyup and DFO might be suitable for you, they have whitehat ecommerce offers.

If you've been running FB ads since 2012, dont bother going with pops. Its a very different ballgame and has too many moving parts compared to FB since you've done that for ages.

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Why not continue to do leadgen campaigns and work on growing and monetizing email lists if that's your background and skillset?

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Great advice. Are you aware of any networks which specialize in leadgen offers that are suitable for Facebook? My primary interest is in the finance vertical-- loans, refi, credit repair-- as this is what I have experience with.

I think this is the direction I will head in, personally. I know that some affiliates make a killing selling their leads wholesale, in addition to monetizing the list on the back end and through adding affiliate offers to their funnels. I think that the hard thing to envision here is how to structure the funnel so that it is potent enough to be profitable, yet not so aggressive that you get your ad account banned.

I'd also be interested to hear what verticals this model is working in, and I think the author of this thread is wondering the same thing. Of course, we could just test several and find out for ourselves, but that isn't always the most pleasant way to go!

I'm really liking the refinance idea--thanks for the good ideas. By white-label I'm thinking you mean something along the lines of, "Enter your information and our nifty website will match you up with the perfect refi specialist to meet your needs!" And then link them through to a refi offer, but only after collecting their info to sell as a lead. Is this white-hat on Facebook or would you have to use cloaking for this (assuming that the landers aren't overly aggressive)?

Fitness seems really promising from a targeting perspective (more geo's to play with), but I think this vertical will take a bit more work. I'm envisioning you would have to create a content-driven site and walk users through a content funnel, instead of just your typical pre-lander. This is the approach I understand many affiliates are moving towards as it's easier to keep white-hat. I will definitely think on this one but my main concern is that I could create a ton of content (articles, email series, etc.) only to have sub-par results. It seems less maneuverable. But, if you say it's working, then that's good enough for me!

A significant portion of my income actually comes from running Facebook Ad accounts for local professionals. I really enjoy this work and it's pretty cool to help out business owners, but there are some major drawbacks. Firstly, you have to work with business owners haha. But also, these don't scale out like affiliate offers do and I've also struggled with clients who are really bad at converting raw leads into paying customers. They have really bad conversion rates and that's not something I can control hehe.

Thanks for the great replies guys!

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Forget about diet, skin, nutra and the others unless you are focusing on the product itself and not doing marketing 101.
Facebook's reps always tell me on chat when I ask why an ad got disapproved or my account banned is 'you need to focus on the product FEATURES' not the benefits.

So their review team thinks like this "focus on product, what are its features, black mask, comes in x sized jar, and is sticky and costs $19.95"

that should be the ad to be compliant.

when you start saying benefits, to them they are all CLAIMS, and you are not allowed to make any claims...

this is royally fucked, it goes against everything they teach in marketing 101, everything you learn from copywriting books like cashvertising, and the rest...

so there are two options left

1) running offers where focusing in on features actually sells stuff
2) doing weird products/verticals no one really does so you fly under the radar

I'm sick and tired of Facebook cat n mouse game, so we run only WH there that adhere to their BS, but even then get banned. Lost an entire BM that was running ads for a roofer and a gardening company on Dec 23rd as a gift from zucc for xmas. Pure white.

Appeals result in canned responses that their decision is final. Haters will say they linked this, or that or that... but trust me, that aint the case.

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