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"I don't care who likes me" - The $21,000 launch and $50K/m case study (34)


04-27-2014 09:53 AM #1 ViperChill (Moderator)
"I don't care who likes me" - The $21,000 launch and $50K/m case study

Over the last few years it seems like my reputation has grown a little bit and with that has came a growth in negative feedback or trolling if you like. I get far more positive replies to the stuff I do online than negative but I can't lie that it does affect me a little bit.

In the last year or two though I've really moved from caring what some random commenter says to, for the most part, not giving a fuck.

Actually, that's a lie. I still care what people think, but I no longer care who likes me (especially online).

There is a difference.

"Glen, why are you giving us this weird life story?" - Well, I think the changes in my mindset have had a huge impact on my business success.

I don't waste all day replying to emails from freebie seekers. I'm no longer putting out content just for some ego boost "Woo I got X amount of comments" and most importantly, I'm now spending time working with people who are very serious about their online business and willing to spend money to make money.

In the last few months, here's what has happened for some of the people I work with directly

- One did a $21K launch (one week launch) even though he has never sold his own products in his life before

- One of my SEO clients is now pulling in over $10K/month from an amazon affiliate website

- Someone that myself and Diggy (my business partner and dancing partner of Mr. Green) have personally coaching started his own SEO biz that is now pulling in $10K/m (and he works about 2 hours per week on it).

I literally have about 50 client examples from the last 2 months who have made more money online due to the SEO / marketing services I provide for them. Those are just some of my examples (I can post some rankings screenshots later if necessary).



For the last few months I've been turning this into an absolutely huge product that I'm going to sell for $500 - $1,000. The reason for the high price tag is basically because people are going to have to spend at least $1,000 - $2,000 to actually get a return on their investment and because we want to work with fewer people who are willing to, again, spend money to make money.

This is not a pitch for the product. Instead I want to give a detailed outline of what it is I do (and teach others how to do) right here on the forums, for free.

If you're skeptical, here's why I'm doing it.

- I want to get feedback on the concepts so the product is as polished as possible. If you ask me a question about the strategy that I know I haven't answered in the product, I can be sure to do it.

- I want to give back to the forum. I've been here for a while but I rarely post (I'm a big lurker though). People like Charles Ngo, Mr. Green and others have given me great feedback and advice in private on paid ads and so forth that I wouldn't have had without this community.

- And hey, if you make money with this and land yourself an SEO client or two (or 200), you can outsource them to me

Here's the core essence of it all: You build a marketing company that only offers its services to one specific industry.


Whether that be real estate, gym owners, chiropractors, plastic surgeons, conservatory builders, whatever it is.

You target one industry and one industry only.

When I talked to Mr. Green about this he instantly said that luxury resorts and lodges would die for something like this. Trust me when I say there are hundreds and hundreds of industries where you can apply this model.

Why do we just focus on one niche, well.

- It's easier to position yourself as an expert in that industry (try doing that with a generic marketing business)

- It's much easier to sell yourself (if you owned a gym would you go to the marketing company for anyone and everyone or the one that focuses on gyms)

- You can work in an industry you truly care about and know about and learn how it works to make your marketing more effective.

Here's a good example: NPE (Net Profit Explosion)

All they do is market to fitness trainers and gym owners using the same techniques all of you know how to use already.

Here are their figures for the last few years:

- 2006: $60,000
- 2007: $850,000
- 2008: $2.4M
...

Now: $5M+ per year from a business model that is now hugely focused online.



They're doing Adwords, Facebook ads, Webinars and email opt-ins. Something that any of you can do and if you can't you can learn it very quickly.

The reason I love this business model and I'm so passionate about it is because you're building a real company with a real revenue model. No longer do you have to stress about affiliate campaigns day in day out.

Now, please don't take that as a dig on people who buy ads. I'm honestly jealous about how smart some people here are and how much money they are making.

However, I have a few friends and seen quite a few people online (e.g. Tyler Cruz) who have such huge income swings it's scary. I can't imagine going from $60K/month to nothing for the next few months and then building it back up.

Here if you lose a client you don't lose your entire business.

************************************************

Now, you may be reading this thinking: "But I have no idea how to run a marketing company."

Well, neither did I at one point. You can learn the different techniques I'm going to cover and see which one works best in which industries.

Split-testing your marketing company, if you will.

The people whose businesses you're going to be helping simply don't have the time, energy or willpower to learn how to market themselves. They're so caught up in actually running their business that they would love outside help. I know this isn't the case for everyone, but hopefully you get the idea.

I have more than 100 clients right now who are making money in industries you've never even heard of. Do you know how big the market is for bladder pacemakers? OKay, I don't really have clients in that niche, but it really is a niche.

What I'm trying to say is that the customers are out there in every industry, and if you're willing to apply your IM skills (ad buying, SEO, site building) to their specific industry, people will pay you for it.

I have no idea how long the word count limit is for each post here so let me split this up into another post for the next stage of the topic. I hope some of you find this interesting


04-27-2014 10:02 AM #2 delash (Senior Member)

I no longer care who likes me!!! this is how you build leadership

if someone don't respect you, treat him like he doesn't exist - and move on as fast as you can.

don't give a fuck!


04-27-2014 10:09 AM #3 alpacino (Member)

Nice. Looking forward to hear more about it!


04-27-2014 10:38 AM #4 ViperChill (Moderator)

This next part is going to be quite difficult to write so please bare (bear?) with me.

I'm trying to put hours of video content and 40,000+ words from my product into a forum post that you can understand and take value from without too many questions.

I'm also way too excited about this concept after the results some of my students have had so I may be a little all over the place. I'll do my best to tie it all together.

Here's my advanced disclaimer: If you want more details on anything I cover here. Ask a question. I promise to answer any that I can at least for the next two weeks. On some sections I'm going to purposefully be quite vague simply because I don't want to cover everything at once and lose your interest / focus.

The real aim for teaching people this is to get them to a stage where they're making $5,000 to $10,000 per month with their business as a base income.

This is a figure that I believe is both attainable for the average person who actually puts some work in and a figure that would allow people to quit their typical day job if the money remained consistent.

I know there's a large portion of people here making that income and more already but you have to start somewhere. I will be very surprised if I'm not doing more than $100K/m this year with this business model.

Myself and my business partner (Diggy) and more than half way there in 7 months.

Now, the number one way I have built and grew my business is through SEO. My signature on this site says CPA in training (I didn't write it, but it's true) but honestly I just haven't put the time into other traffic strategies.

I've been doing SEO for 8 years, know how Google works, and know what they respond to very well and will for years to come…links.

Here's an example of how I would get a client.

First of all, pick the niche. There are tons of guides out there on keyword research so I'm not going to go into this in too much detail. I have a guide on it here: http://www.viperchill.com/keyword-research/

What you're primarily looking for are industries where a customer would pay the person you want to help at least a few thousand dollars for their services.

For example, a plastic surgeon might make $5K on a boob job, so they would have no problem paying you $1-2K/month if you can bring them leads.

Similarly, someone who installs pools in houses, solar panels, conservatories you name it…they can each make a few thousand dollars (or pounds) in profits for their service so they would be willing to pay more money for more customers (leads).

Do not target industries where your client is not going to make at least $1,000 profit from a guaranteed customer you send them

There are exceptions to the rule - like a gym client who pays $50/m but stays on for a few years - but hopefully you get the idea that we're trying to target more expensive industries.

Here's a few more examples

- Private hospitals
- Real estate (think of how many cities, states, etc there are around the world)
- House and apartment rentals
- Office space

Again, just to really cement this idea in your head. If you have a huge office space and you're looking to rent out offices, are you going to hire the generic marketing company or the one that clearly just helps offices rent out space?

It's a no-brainer to you, and it's a no-brainer to them.

As I said, I focus primarily on SEO because that's what I know. However in recent months I've been having a lot of success with paid ads - even though I'm a paid traffic newbie - so no doubt some of you can increase my success ten fold.

I'm going to give a true SEO example though before I get into the paid ad stuff.

Here's what I do that is so successful that I never have to rely on cold calling and hoping to pitch people.

I do actually cold call and cold email, but the success rate is huge for this one reason…

I rank websites in an industry before I contact anyone who would pay for those rankings.

I'll say that again.

Instead of reaching out to companies and saying you can do SEO for them and get them top rankings, you go and get the top rankings first and then reach out to them.

If they see you own one of the top spots and you're not doing anything with it, they'll be instantly more responsive.

We've tried doing cold calls for SEO and honestly, it just doesn't work (at least not for us). People tell us they get calls like this every week or actually in a lot of cases they're paying some company in India $100/m to build them shitty directory links.

Here's an example from two days ago with an insurance client I have (screenshot is from Diggy's inbox) who just upped their payment to $2,000 per month.



The work for rankings and building that website which we now rent out took about 4 hours of time (including the SEO).

All of our SEO is done with link networks. There are times when we may use other services like the Hoth or Rank Ascend etc but primarily we're focused on building our own link networks.

They've been so successful and lucrative that we've spent about $120,000 on domains alone so far. You do not have to do that, we started with a $5,000 network and grew it from there with the money made from its huge success.

There's a ton of discussion online about blackhat, whitehat, and greyhat SEO tactics (from myself included) but my short summary is that it's totally up to you which method you want to go down, but building a link network can be done in a very whitehat way.

There's always a risk of being "caught" but that's why you set up multiple mini-networks on different hosting accounts, different WHOIS registrar details, not interlinking and so on.

I'm probably a prime target for any SEO-outing as well due to the nature of my blog so that's why I'm even more careful about my networks and split them up. It's possible to find one or two but they certainly don't link to anything else.

This is one of those examples where I'm going to be a bit vague in details and you're welcome to ask me more questions about it. Those who find this concept interesting are hopefully going to do a bit of their own research and then come back and ask me more detailed questions where they'll benefit more from my answer.

And I'll benefit more from the question to make sure the answer is included in my product (and here too, of course).

I like the idea of splitting up this thread into parts so as to not overwhelm everyone. In the next section I'll talk about some of the paid ad routes that I take and how.


04-27-2014 10:53 AM #5 cmdeal (Veteran Member)

I don't think the view I don't care who likes me is a healthy one.

Instead you should care about who likes and respects you and whether these are the people you want to be liked and respected by.

Many people make the mistake of wanting to be liked either 1) by everybody (which is impossible) or 2) by the wrong people (which is a grave mistake).

So, not caring about being liked or respected by anonymous forum posters is very healthy.

But not caring about being liked or respected by your children, your loved one, your true friends, etc. is not healthy at all.


04-27-2014 10:54 AM #6 ViperChill (Moderator)

Actually, before I get into the paid stuff I just want to bump this thread a little with a better example for SEO purposes.

Here's an example of what I would do if I was a total beginner. For this example let's just say I'm targeting plastic surgeons as clients (I actually do).

Now, you can't really know in advance which industries you're going to rank in. Obviously some of them are going to be very competitive because many plastic surgeons will be paying companies to do SEO for them already.

You have to do your research here and start focusing on lesser states to start with. So for exmple 'plastic surgeon in iowa' or 'breast augmentation dallas, texas' and not just jump straight in to the Miami and LA girls.

Again, this is just an example. I recommend doing your own research to see how competitive search results are. You're primarmily looking for how many links the top sites have, how long they've been around, and who is linking to them.

What I would then do is put as much money as I can into a link network for my plastic surgeon sites. For some of you that may be $500 and for others that may be $5,000.

You can definitely succeed with a $500 link network in the right niche, but preferably $1,000+ is going to give you a better chance.

You've hopefully done a bit of your own research into where to buy domains that have some Trust Flow, Citation Flow and so on. There are a million articles out there on this topic online.

Once you have the domains you're going to build as many sites as you can around the topic of plastic surgery. Keep them all fairly general.

I outsource this process for a couple hundred dollars. Basically you just need to pay someone to set-up Wordpress, add 5 pages of content and then let the site sit. Anyone and their gran on oDesk can do this for very cheap.

After that, you want to build sites for the niches you're targeting. Unlike the first batch of sites people are likely going to see these so I recommend sprucing them up a little bit. Though I guess you can do the sprucing at a later date once you actually get some rankings and traffic.

Stick with the SEO theme but diversify your areas. So Iowa, Chicago, Boise Idaho -- whatever it may be -- and target those with your on-site SEO.

Of course, you can apply this to thousands of industries in thousands of areas. You might be tareting dutch people, brazilians, italians...whatever it may be. Actually outside of America there's a lot more opportunities for success. Some of my biggest "wins" with this tactic have been targeting the UK, Canada and Australia.

There are a lot of people with a lot of money in those countries but fortunately a lower population, so by luck, less people trying to rank in Google for these various industries.

Then you're going to link to these sites with the blog network that you've set up earlier (feel free to ask me more questions about this).

The only difficult part about this process is the waiting game. Unlike paid traffic, the results here are not instant, so it could take a week or even a month before you sites shown any sign of moving up the search results.

That doesn't mean you have to sit around though, there's more you can be doing...


04-27-2014 10:55 AM #7 Kung Pow (Member)

Hey Glen,

Nice to see some posts of you here.

The problem I've seen with my link network is that my domains drop in PR. Some even lose their PR after a couple months, after I obtained/purchased them. To maintain a strong PR network, that means I would have to keep up building links to the individual sites/domains (as I can't interlink them).

May I ask you what strategy I could deploy to keep a link network strong?

Thanks.


04-27-2014 10:56 AM #8 ViperChill (Moderator)

Quote Originally Posted by cmdeal View Post
I don't think the view I don't care who likes me is a healthy one.

Instead you should care about who likes and respects you and whether these are the people you want to be liked and respected by.

Many people make the mistake of wanting to be liked either 1) by everybody (which is impossible) or 2) by the wrong people (which is a grave mistake).

So, not caring about being liked or respected by anonymous forum posters is very healthy.

But not caring about being liked or respected by your children, your loved one, your true friends, etc. is not healthy at all.
Good points, thanks!

Just really wanted to explain how my focus has shifted over the years compared to being the guy who tried to help anyone and everyone to valuing my time much more and working with people who are serious about their businesses. I've helped way too many people who never even send a thank you email or do anything with the advice you give them.

Appreciate the comment


04-27-2014 11:06 AM #9 ViperChill (Moderator)

Quote Originally Posted by Kung Pow View Post
Hey Glen,

Nice to see some posts of you here.

The problem I've seen with my link network is that my domains drop in PR. Some even lose their PR after a couple months, after I obtained/purchased them. To maintain a strong PR network, that means I would have to keep up building links to the individual sites/domains (as I can't interlink them).

May I ask you what strategy I could deploy to keep a link network strong?

Thanks.
Hey KP,

Thanks! It took me long enough to post

That's a great question!

I would say that to start with, there's not too much you can do regarding PR. Because it's updated so infrequently the domain you are buying may not have that PR at all in reality when you buy it. I believe the last update was just a few months ago but before that it took almost a year.

I'm talking about the public toolbar PR here. Not Google's internal measures which are constantly updated from what I know.

(Unless you're talking about a PR drop in relation to a penalty?)

You may have noticed that I didn't mention PR once above. I much prefer focusing on the metrics of Majestic SEO for a domain which is trust flow, citation flow and so on. Generally numbers over 25 and 30 in those categories respectively.

In all honesty I don't do too much of this research anymore because I pay a company to give me 100 or 200 domains at a time. Diggy really handles all of that and the domains work quite simply.

One option would be to point more tier-2 links to those domains. Campaigns on The Hoth, Rank Ascend and Rank Crew work well for this.

I actually built this website - http://whitelabelinc.com/ - for our clients who needed a much more diverse link profile. We don't make any profit there after staff costs (maybe $5-$10 lol) but the reason for building it was to help clients who aren't getting the results they want.

If those links on a tier 2 basis worked (and they do) then I keep someone who is paying me $500 or $1,000 per month. They're happy and I'm happy. Though I definitely don't recommend all clients or people use that (too many risks and the links aren't easy to get taken down).

And finally, keep growing the network if you can. If you're not making money from the network to grow it then you're probably doing something wrong. We definitely can't stop all domains losing some value but you should be recovering the costs (and more).


04-27-2014 11:45 AM #10 dynamicsoul (Member)

Great strategy. . But probably too much work for most in here ha


04-27-2014 12:34 PM #11 ViperChill (Moderator)

Quote Originally Posted by dynamicsoul View Post
Great strategy. . But probably too much work for most in here ha
Hah, let's see when I get to the paid ads section. No more work than optimising a Facebook campaign!

I'll be updating this tomorrow. Thanks for the feedback so far


04-27-2014 12:50 PM #12 iAmAttila (Veteran Member)

I dont give a fuck who likes me style sounds to me just like the grind master.. you know who im talking about..


04-27-2014 01:52 PM #13 delash (Senior Member)

I think this strategy is the most stable safe to be rich online I ever encounter,

Its actually remind me my accountant, he also has clients who pay monthly xxx-xxxx$, every year is net grow..

But it takes work, it slow, really hard to scale to the millions per year,

But who give a fuck 100k a month is quite nice..

Good luck!


04-27-2014 02:31 PM #14 alpacino (Member)

I had some questions as well. I am from The Netherlands and I like to play in my own "country", because I know the people, the language and the dutch websites that I can use to build links, so it's easier. My question is:

Is this type of strategy also viable in smaller countries like The Netherlands? You are talking about investing $1000 or more in link network. I have a network of 20 websites that I can use and it costed me something more than 5000 euros (also some had great PR, but dropped lately). I feel I paid too much for these domains, but do you have any general rules that I can apply to value the worth of a domain. Because buying this domains means you will have to bid against other people that sometimes bid ridiculously amounts of money..

like for example a domain with an citation flow of 45 and domain authority of 45 will have people bidding up to 800-1500 for it. (Sometimes it is getting really personal:P that I want to win from those mofo's, ending up buying 900 euros for a PR 6 domain that drops by the next update:P). Btw, I am talking about .NL domains from Domainorder.nl (they could be more expensive).

SO in short: my question is how to value the worth of a domain?

My next question: what volume of traffic on exact search terms do you target? 1000 exact searcher per month or more?

If I may ask how much clients do you think you need before making $100k/ per month?

And my last question for now: how do you decide that the price your client needs to pay you is $2000 per month?

If I'm going to start I want to start with lawyers as I have a degree in dutch law, so I know the market a little bit. But what I don't know (because I never worked as a lawyer) is what the lifetime value is of a client? Every client is different. You could have someone who's case is easy having the lawyers to work just 2 or 3 hours on it, and the client disappears forever. And you have clients that will stick with you for years to come..

Every lead is one with a different value, so how do you decide that you will want to charge 2000$ when possibly your client even wanted to give you $5000 for the leads you generate for him?

A lot of questions, but I am really interested, because since I built a website for my uncle for his driving license bussines I saw the value of doing this for other business, but never took action.


04-27-2014 03:28 PM #15 dynamicsoul (Member)

Quote Originally Posted by alpacino View Post
I had some questions as well. I am from The Netherlands and I like to play in my own "country", because I know the people, the language and the dutch websites that I can use to build links, so it's easier. My question is:

Is this type of strategy also viable in smaller countries like The Netherlands? You are talking about investing $1000 or more in link network. I have a network of 20 websites that I can use and it costed me something more than 5000 euros (also some had great PR, but dropped lately). I feel I paid too much for these domains, but do you have any general rules that I can apply to value the worth of a domain. Because buying this domains means you will have to bid against other people that sometimes bid ridiculously amounts of money..

like for example a domain with an citation flow of 45 and domain authority of 45 will have people bidding up to 800-1500 for it. (Sometimes it is getting really personal:P that I want to win from those mofo's, ending up buying 900 euros for a PR 6 domain that drops by the next update:P). Btw, I am talking about .NL domains from Domainorder.nl (they could be more expensive).

SO in short: my question is how to value the worth of a domain?

My next question: what volume of traffic on exact search terms do you target? 1000 exact searcher per month or more?

If I may ask how much clients do you think you need before making $100k/ per month?

And my last question for now: how do you decide that the price your client needs to pay you is $2000 per month?

If I'm going to start I want to start with lawyers as I have a degree in dutch law, so I know the market a little bit. But what I don't know (because I never worked as a lawyer) is what the lifetime value is of a client? Every client is different. You could have someone who's case is easy having the lawyers to work just 2 or 3 hours on it, and the client disappears forever. And you have clients that will stick with you for years to come..

Every lead is one with a different value, so how do you decide that you will want to charge 2000$ when possibly your client even wanted to give you $5000 for the leads you generate for him?

A lot of questions, but I am really interested, because since I built a website for my uncle for his driving license bussines I saw the value of doing this for other business, but never took action.
You can buy the domains with slight less stats.. even next to no scores, as long as they have age, no spammy old profiles.. and have been at least somewhere near "on topic" in the past.. and easily build them out with drip feeding unique content, slowly create citation score yourself.. and it would only cost a fraction of the 900 euros your paying.. and it won't drop on next update, as you are building the scores yourself. All you need is the age, and trust factor.. the rest should be easy to build in year.


04-27-2014 04:06 PM #16 jersey (Member)

Great thread ViperChill! Thanks for doing this.

I have a couple questions for you:

1. If you are ranking for local businesses you have to mess witch Google Places. How hard is it to rank above them, and is this a must have for you to rank above Google Places before you start renting your sites? Also when is the best time to start approaching businesses to get the maximum amount of money? Do you wait till your the number one in google, Top 3 or just on the first page?

2. How much traffic do a local niche need to have to be of interest for you and how much traffic do you want your site to have before you rent it?
How important is exact match keyword traffic? I would assume that a lot of the local traffic come from broad keyword matches. True?
Would be cool to hear how you make sure a niche is worth going into.

3. What about using Pay Per Call instead of renting the site per month? Any reason your prefer the rent model?
Also how would you monetize paid traffic for local businesses? Imo it atleat for paid traffic it would make sense to get paid per call.

4. Could you give us your telescript / email script for approaching businesses cold? How do you sell to people which have very limited knowledge about the power of internet marketing?

5. What is your negotiating tactic for getting the most out of your sites?

6. How many links from your networks does a local site need on avg for a) low competition b) mid comp c) high comp?

7. You talked about buying domains in a bunch of 100-200 at a time. How does this work and how you do esitmate a fair price for so many domains?
Are this all expiring domains? Isn't this something Google could easily pick up in the future if they wanted to?

8. How does a rented site look like as a general rule? Do you just add a banner with the phone number of the business which is renting your site or do you set up lead capture forms etc.?

Wow a lot of question going through my mind right now... but I have to use this unique opportunity.

Thanks a lot!


04-27-2014 04:46 PM #17 davidwikes81 (Member)

Nice story bro.

Money, hardwork. I miss girls in this...


04-27-2014 05:00 PM #18 Kung Pow (Member)

Quote Originally Posted by ViperChill View Post
Hey KP,

Thanks! It took me long enough to post

That's a great question!

I would say that to start with, there's not too much you can do regarding PR. Because it's updated so infrequently the domain you are buying may not have that PR at all in reality when you buy it. I believe the last update was just a few months ago but before that it took almost a year.

I'm talking about the public toolbar PR here. Not Google's internal measures which are constantly updated from what I know.

(Unless you're talking about a PR drop in relation to a penalty?)

You may have noticed that I didn't mention PR once above. I much prefer focusing on the metrics of Majestic SEO for a domain which is trust flow, citation flow and so on. Generally numbers over 25 and 30 in those categories respectively.

In all honesty I don't do too much of this research anymore because I pay a company to give me 100 or 200 domains at a time. Diggy really handles all of that and the domains work quite simply.

One option would be to point more tier-2 links to those domains. Campaigns on The Hoth, Rank Ascend and Rank Crew work well for this.

I actually built this website - http://whitelabelinc.com/ - for our clients who needed a much more diverse link profile. We don't make any profit there after staff costs (maybe $5-$10 lol) but the reason for building it was to help clients who aren't getting the results they want.

If those links on a tier 2 basis worked (and they do) then I keep someone who is paying me $500 or $1,000 per month. They're happy and I'm happy. Though I definitely don't recommend all clients or people use that (too many risks and the links aren't easy to get taken down).

And finally, keep growing the network if you can. If you're not making money from the network to grow it then you're probably doing something wrong. We definitely can't stop all domains losing some value but you should be recovering the costs (and more).
Thanks man. To be honest, I don't want to do that research anymore too. Other people can do this better than I can. If you happen to accept customers for foreign domains/websites in your private link network... lemme know


04-27-2014 05:10 PM #19 ViperChill (Moderator)

Quote Originally Posted by iamattila View Post
I dont give a fuck who likes me style sounds to me just like the grind master.. you know who im talking about..
Honestly, I don't know what that means.


04-27-2014 05:10 PM #20 ViperChill (Moderator)

Thanks for all the questions guys. After midnight here but will answer everyone in detail tomorrow and share the next update


04-27-2014 05:53 PM #21 h0mp (Member)

All this SEO jargon brings back bad memories

Awesome thread VC!!!


04-27-2014 06:06 PM #22 bookashade (Member)

Very interesting thread, thank you ViperChill

How do you host your network websites? Do you use seo hostings or shared hosts? Do you think that it is a must to host them on different C class ip addresses?


04-27-2014 08:23 PM #23 stackman (Administrator)

Almost makes me want to start SEO
..almost


04-27-2014 08:33 PM #24 superboi (Member)

Very good thread...

and SEO indeed has a lot of traffic to offer...

I was getting a huge 800k U/V per day visitors from google/yahoo alone in 2005.. (one site/one niche)... it was actually just my very first successful website and the reason why I left my job and pursued IM...

but I got slapped with panda/penguin... and that 800k U/V per day went to 2k per day... so I left SEO... and went to paid traffic... and now i am trying to learn CPA and AM...



However, this thread has a different story... it wants you to promote "the OTHER" industries/niche/companies/websites... and let them pay you for your hard work...

and I have seen somewhere in the thread (might be outside link)... that the lesser competition the niche is.. the more chances you can boost its rank fast/easily and impress the client... and hoping the client will increase the monthly payment...

which is very true... but the question remains... how do you track your leads from SEO/Paid traffic?

Will you be asking the client to make them ask your leads the "where did you hear about us?" question?


One thing I learned from studying CPA/AM... is that... "IT IS VERY IMPORTANT TO TRACK LEADS"...


The client can't be just throwing away money at you every month if they do not know... you are giving them guaranteed leads or customers...


Also, when you comes to paid advertising... how will you price this to the client? will you tell them that you use $500 to advertise their business... and they pay you $1000 per month?


04-28-2014 04:20 AM #25 ViperChill (Moderator)

Quote Originally Posted by jersey View Post
Great thread ViperChill! Thanks for doing this.

I have a couple questions for you:

1. If you are ranking for local businesses you have to mess witch Google Places. How hard is it to rank above them, and is this a must have for you to rank above Google Places before you start renting your sites? Also when is the best time to start approaching businesses to get the maximum amount of money? Do you wait till your the number one in google, Top 3 or just on the first page?

2. How much traffic do a local niche need to have to be of interest for you and how much traffic do you want your site to have before you rent it?
How important is exact match keyword traffic? I would assume that a lot of the local traffic come from broad keyword matches. True?
Would be cool to hear how you make sure a niche is worth going into.

3. What about using Pay Per Call instead of renting the site per month? Any reason your prefer the rent model?
Also how would you monetize paid traffic for local businesses? Imo it atleat for paid traffic it would make sense to get paid per call.

4. Could you give us your telescript / email script for approaching businesses cold? How do you sell to people which have very limited knowledge about the power of internet marketing?

5. What is your negotiating tactic for getting the most out of your sites?

6. How many links from your networks does a local site need on avg for a) low competition b) mid comp c) high comp?

7. You talked about buying domains in a bunch of 100-200 at a time. How does this work and how you do esitmate a fair price for so many domains?
Are this all expiring domains? Isn't this something Google could easily pick up in the future if they wanted to?

8. How does a rented site look like as a general rule? Do you just add a banner with the phone number of the business which is renting your site or do you set up lead capture forms etc.?

Wow a lot of question going through my mind right now... but I have to use this unique opportunity.

Thanks a lot!
1. I've never attained a single ranking using Google places. This is where your research comes in handy before you actually take action. If there aren't Places results already then it's not something you will have to worry about.

I do have a few clients using Google places but they are not clients I went out and attained using the strategy mentioned above. They are people I knew already.

2. A lot lower than what I would normally go for. My typical criteria for niche sites in the last few years has been 2K - 20K exact match searches. I've lowered that figure considerably for this strategy - I will even target terms with just 100 exact match per month - because you only need to show a couple of leads to get a client interested.

Some of it is broad but on most sites the traffic is very small (let's say 1,000 visitors per month in a low case example). Those 1,000 visitors are likely going to be highly targeted though and quite a few will phone the company or submit their email for more information on services. offered.

3. I like the rent model because I own the site but it's up to the person what they want me to do with it. I have a friend who does Pay Per Call and likes it but we probably supply more email leads than phone calls (I'm not tracking phone calls at all).

I'll cover paid traffic in an upcoming module.

4. Honestly there's very little about my script that's interesting. It's pretty much: I noticed you have a site in this niche, I am ranking X in Google and not doing anything with my website. Would you be interested in having me change the email and phone number on the site to your companies information?

If someone is very hesitant I might cut the pricing for month one to $500 or even $250 so they can try it out, but tell them it will be bumped up after that first month. Once you have the rankings, it's a very easy sell, trust me.

6. Depends too much on the industry to answer this probably. Some cases 10 network links will do. Others 25-50 and so on. They are viewed as high quality by big G so it's more about quality than quantity.

7. Yes they're all expired domains. After doing this for a long time I ended up getting a contact who used to work at one of the big domain registrars. I know what a domain is worth generally based on its stats. I get a very good deal for the domains that I buy. I know my seller has a few connections so he still makes a good profit.

It's not impossible for Google to try and put a stop to it, but let's put it this way: An algorithm that simply said "Ignore domains that have expired" would ruin the search results and legitimate companies who built new sites upon old domains.

8. A bit of both. I don't actually have a phone number on there until I find a client for it. I sometimes do lead capture but not always. Really the site doesn't have to look like anything until you get the client.

Damn that was a lot of questions


04-28-2014 04:21 AM #26 ViperChill (Moderator)

Quote Originally Posted by bookashade View Post
Very interesting thread, thank you ViperChill

How do you host your network websites? Do you use seo hostings or shared hosts? Do you think that it is a must to host them on different C class ip addresses?
Yes I think it's a must.

I use a few dozen hosting companies. Some SEO based (stay clear of SEOHOsting.com, they have terrible support) but mostly small shared hosting providers that are just a few dollars per month. Set up different accounts with each of them.


04-28-2014 04:31 AM #27 ViperChill (Moderator)

Quote Originally Posted by superboi View Post
Very good thread...

However, this thread has a different story... it wants you to promote "the OTHER" industries/niche/companies/websites... and let them pay you for your hard work...

and I have seen somewhere in the thread (might be outside link)... that the lesser competition the niche is.. the more chances you can boost its rank fast/easily and impress the client... and hoping the client will increase the monthly payment...

which is very true... but the question remains... how do you track your leads from SEO/Paid traffic?

Will you be asking the client to make them ask your leads the "where did you hear about us?" question?


One thing I learned from studying CPA/AM... is that... "IT IS VERY IMPORTANT TO TRACK LEADS"...


The client can't be just throwing away money at you every month if they do not know... you are giving them guaranteed leads or customers...


Also, when you comes to paid advertising... how will you price this to the client? will you tell them that you use $500 to advertise their business... and they pay you $1000 per month?
Sticking to this SEO example before I get into the paid ad stuff.

I do not track leads whatsoever and have no idea if my clients do. Only now do I realise that might sound hard to believe to an IM guy.

We get the rankings, show the site traffic, and give it out to any related company who is willing to pay $500 - $2,000 per month for it.

We usually do a cheaper first month $250 - $500 so they can test out the site. Remember that I still own it at all times. If they're happy, they keep paying.

Since we're in spaces where a customer is worth a lot of money they can usually tell if they're picking up more custom or not.

Could I make money if I tracked it? Possibly, but it's a hassle I don't want to go through. In a lot of cases they aren't getting any leads from the web so they are very clear if our site is helping them or not.

Just want the add that the hard work is really not that hard. In that $2K/month example it was literally 4 hours to build the site and do the SEO. Now of course we don't do anything to build sites and implement the SEO, we've trained people to do all of that for us.


04-28-2014 07:11 AM #28 laison1234 (Member)

I'm building my own PBN now as well.

Couple questions:

1) Do you redirect all 404 pages to the homepage to preserve link juice?
2) DO your PBN sites have to be niche relevant? For example, if I have a money site in fitness, do all my PBN sites have to be originally fitness related? I bought a PBN site that was originally a music site and converted it to be about fitness, is this ok?

Thanks


04-28-2014 11:47 AM #29 Mr Green (Administrator)

This thread makes me angry.

I'm angry because I didn't know about this before.

If anyone is looking to split their time to build some long term properties this is great way of making it happen. I do swear this would kill with luxury lodges and resorts. When it costs $400-$1500 a night, they can afford to pay big bucks to get leads. If anyone decides to pick up that niche, i'd happy to give some client contacts!


04-28-2014 12:06 PM #30 ViperChill (Moderator)

Quote Originally Posted by laison1234 View Post
I'm building my own PBN now as well.

Couple questions:

1) Do you redirect all 404 pages to the homepage to preserve link juice?
2) DO your PBN sites have to be niche relevant? For example, if I have a money site in fitness, do all my PBN sites have to be originally fitness related? I bought a PBN site that was originally a music site and converted it to be about fitness, is this ok?

Thanks
1. Nope. Really not too worried about that. I kind of like to know about 404 pages too since you're likely linking somewhere that doesn't exist / can find other people who link to broken pages you didn't know about

2. Definitely not. I have sites in dozens of different industries.

At this moment in time I do not believe for one second that it matters. I've converted canadian hockey team fan sites into gold IRA sites that seem to pass powerful link juice .

Will it always be that way? Probably not. But right now, there's no harm in converting it.


02-11-2015 04:04 PM #31 peakperformance (Member)

So, acquire the clients via SEO by showing them an already ranked website >> upsell paid advertising?

PS. Yea, I know the thread is old


02-11-2015 04:20 PM #32 Smaxor (Veteran Member)

I find in life that often as you become more successful you pull more haters.

Friends end up be cycled out as the level of conversations that you can have with someone you went to HS with and works at a parts counter and bitches about his job you have less and less in common with.

I find myself hanging around with different people as the years go on. Typically now it's startup founders that have raised or exited companies.


02-12-2015 02:00 PM #33 shark09 (Member)

''I rank websites in an industry before I contact anyone who would pay for those rankings''

do you rank that particular site you are targeting or a generic site within that industry, again thanks for the guide


12-21-2018 12:12 PM #34 mrhurricane (Member)

Just one word!

AWESOME!


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