Dayparting and Other FB Questions (22)
I just started using FB and I'm maxed at $50 a day for now. All my funds got used in 5 minutes. I started my ads at 4pm, but that might have been too early. The ads I ran typically have a .3 or higher on pof, but only .05 on FB.
For tomorrow, I want to pause during the day when CTR will be low and run later in the evening. When Dayparting on FB is it better to lower bid or lower budget?
Also, I was running 6 ads simultaneously and I bid pretty high. Right up at the max. To slow things down, would you A) lower bid and run all 6 again or B) leave bid high and just run 1 ad?
Any other bidding pointers?
Thanks Guys
Dayparting and FB don't mix well together.
Thanks, does that mean i have to let FB use my budget up at well before peak time in the evening? Anything I can do to let my $50 last to evening?
POF and FB are different beast.
I sometimes schedule my campaigns to run at certain hours (e.g. 5 am to 11pm EU time or something like that) when I know the demo well but I don't touch anything within that block, i.e. no dynamic changes across a day. I'd only do that with a big campaign I had lots of data on. FB will not treat you nicely if you try and get your ads delivered at the specific times you want, it's better to let it fly and see what happens.
First things first work to get your daily limit upped, you need to be able to get data and scale when opportunity strikes. If you really want to daypart it would be better to have a low budget and up it later in the day. But then you'd have to drop the budget at the end and it probably won't work well for your campaign to have your budget going $10 - $100 - $10 - $100 all the time.
Also, what makes you think the CTR will be higher in the evening? I know people generally think that's the case for dating but don't assume anything until you have data. For all you know in the evening there may be more bidding competition causing your ad to drop lower in the delivery order and thus impacting it's CTR, so in the morning you may actually get a better CTR. Test test test.
Thanks for the info. I normally let my stuff run 24/7 but $50 doesn't get very far on FB it seems. Although evening might not be the best time for dating CTR, I figure for sure from 12AM to 6AM probably is not going to be good and most likely that's when my budget will get used up if i just let it go.
Well between 12-6 AM there won't be many people on = not many impressions = not many clicks = not much money spent. If you let it run 24/7 you'd probably only get 5% of your budget spend in those hours, and it keeps your ads in the rotation provided you don't play with bids.
Is it possible to say, lower the budget to $5 ($0 remaining), and then raise it back to the original budget, $2000 all the time?
As far as I concern, it is not good to play around with the bid price and pausing the ads, will what I am doing now affect the overall ads performance?
I mean... has anyone actually tested this out?
How the hell can I get FB to use up my $50 budget? The first day, they spent it in 5 minutes now I can't get them to use it to save my life.
10 ads running
8 of them are CPC at $4
2 of them are CPM at $3
I jacked up the bids just to get FB to spend it. Today FB has spent $48.75 and has been there for about 5 hours. I need them to spend it so I can get my limit raised. If they don't spend the other $1.25 what happens?
Don't worry about not spending the last few cents. And $4 CPC? Shouldn't have to go that high to get impressions. If you're getting impressions but not clicks then your ads are the problem. Also, if you have a $50 budget, you want to be able to get at least 20 clicks withing that budget - FB tries to evenly deliver your ads so if you have a massive CPC after you get a few clicks FB may choke your impressions to stop the budget blowing in 10 minutes.
i get about 40-50 clicks for my $50. Ads are not horrible, but they are way below .1 Making new ads as we speak.
LOL, I'm at $49.70 for the day now.
Whoo hoo, bump to $250. now i can focus less on quantity and more on quality.
Next questions:
1) When creating new ads, do you just let them go live whenever they get approved or do you use some technique to get them running at the time of your choice (low bid/low budget)
2) Will a good ad do well no matter what day or time it is, or am i better off starting ads on certain days/times. FYI, I'm doing dating / female / 40+ (mature)
3) Does FB approve ads on the weekends? I thought they did, but i created some ads Friday night and 24 hours later they are still not approved.
My goal obviously is to keep getting impressions. The FB system is kind of a catch 22. They want high CTR, but the won't let us daypart to keep the high CTR.
Originally Posted by minh1204
2) By good ad do you mean high CTR? CTRs, conversion rates are going to fluctuate with day and time so the only answer is yesnomaybe. Someone more experienced in dating can suggest a good time to start dating campaigns.
3) Yes they approve on weekends. Luck of the draw really. I've had somewhere close to 1000 creatives (US/CA/UK) approved in the last 36 hours so someone somewhere is awake.
Thanks Zeno,
1) when you say launch them in the morning, what are you doing to prevent them from starting right away?
2) High CTR to keep the ads impressions flowing
3) Too bad for me, considering weekends are best days for my dating campaigns typically. Would have helped with #2, CTR problems. Maybe I'll get them approved tomorrow. Sundays are usually my very best days 
Originally Posted by zeno
on the dating offers I've run I see dayparting having a huge impact in ROI... I usually start my campaigns at 11.30-3 (local timezone) then resume from 6pm to 2.30AM. I've been checking conversion data for 3 weeks and these are the most profitable hours
More questions:
How to get the reach up and freq down? I'm bidding decently on 100k demo. In the last 8 hours, I've gotten 15k reach and 8x freq. I'm gonna assume that's very bad?
Don't worry about the frequency too much. Firstly you need the people in your demo to log in to FB. To expand your reach you need appropriate (higher) bids and then a decent budget. Most of the time it's a combination of both to get the ads exposed.
Think about your demo, of those 100,000 women can you honestly say you expect almost all of them to log in today, let alone in the last 8 hours? Your reach is limited by the user then by your bid and budget.
How do you daypart on FB without your impressions and CTR being affected?
Originally Posted by sm1810
ok, i got an ad that is .09 ctr with a 15% conv rate today. hopefully its not just a fluke
Question 1:
my bid is $1.80 per FB recommendations. I just did the simple bidding
cpc is currently at $1.20
My question is this. do i need to keep lowering the bid to force the cpc down? or will leaving the bid at $1.80 but maintaining ctr drop the bids sufficiently?
Question 2:
I started with 12 ads today. Most of them are getting clicks, but only 3 of the ads have gotten conversions. 2 of the 12 ads are converting at 5% and only 1 is converting at 15%. Should I let all the ads run another day or focus all my efforts on the single 15% ad and shut the rest of them down?
Thanks
re: q2 depends on how many clicks.. my strategy is typically this:
1) let the add get 1,000 impressions and pause those without a single click
2) once I get say 50 clicks per ad look at the conversions and pause those not profitable at CPA level
3) I'll typically collect data for 2-3 days
4) Rule of thumb is 80/20 (in case of FB is more like 95/5); out of 100 ads you'd think 20 will work but in reality it's close to 5
also a good thread on dropping bid prices is here: http://stmforum.com/forum/showthread...ook-Bids/page4
Does FB choose daily which ads it wants to run?
Yesterday I had a few ads that had decent CTR. Today, those ads hardly have any impressions. Does FB run CTR traffic boost daily to see which ads will run the rest of the day?
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