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CQ in Mobile Content offers (10)

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In one of the camps i'm sharing some more info with the advertiser that i can map back to the sources to better manage the campaigns conversion quality, with it being the percentage of the billable users.

When it comes to mobile content pin submit, 1/2 click offers, how do you guys control the CQ?

If we take for example propellerads, I can see that the CQ can vary a lot per zone, but i don't know why would for example users coming from zone1 be more billable then the users coming from zone2.
My assumption would be that some sources may mix bot subscriptions that would drive the sales numbers up (also discussed in another thread https://stmforum.com/forum/showthrea...en-gems-in-POP), but since those cannot be billed, it drives the CQ down.
But if we put the bots aside, what else can have affect on it?

If one zone is making a lot of sales, but the CQ is below the desired value, is there something that can be done to drive the number up instead of just excluding it and loosing with it the good sales as well?

https://prntscr.com/ky8olp

For example you can see in the stats here, the first 2 sources bring a lot of convs, but the CQ is low, while in the other 2, one has CQ of 0, another one 38.
I know that the sales from the other zones are lower then from first 2, and it can go up or down as more sales come in, but want to understand what affects it.

Would love to know your thoughts on this

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There are 2 main factors here ... one is the % of BOTs and the second one is the demographics of the users on a particular source ... this has a lot to do with the niche/category, since they attract different audiences... for example a games site VS a news portal. Some sites also purchase low quality cheap traffic to inflate their traffic levels, and that drives the quality of the source down too.

In case there is to much BOTs that screw up the CQ, there is not much you can do ... some advertisers can setup different payout levels based on some tokens, but if the quality is to low, there is not much you can do. A trick that some people use is to mix poor quality traffic with really high quality one, in order to reach acceptable average quality.

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thanks @matuloo!

in this campaign i'm targeting wifi traffic, since i can convert all the operators, but now I'm thinking that if i start a separate camp targeting only 3g, the CQ should be higher even for the placements that don't perform well with wifi traffic

I would expect the CQ go up because of
1. there will be less bots, so will get real subs, therefore higher quality
2. since the user is browsing in 3g, he is more likely to have enough credit on his phone and be billable

I'm gonna set up a separate camp targeting those placements and see if the CQ will go up, and if it goes above the desired CQ, i can mix the traffic with wifi to balance out my cost and the quality

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Yup, correct thinking about the BOTs, there is usually less of them in 3G ... but also WAY lower volume, at least in the more developed GEOs.

As for being billable, depends on the billing flow too ... if it's a carrier billing offer, then yes, 3G targeting is kinda a must.

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Lots of confusion here. There are many factors, but in the context of your specific question, one or both of the following may be the issue. a)The users from those sources are very responsive to mobile content offers and are either already subscribed or have blocked their phones from further subscriptions after requesting refunds or canceling unwanted services. b) There are other advertisers in front of you that are getting the user before you. That is really all that can be effecting GQ. There is no such thing as mobile content bots or 3G bots, whatever that even means...

Also, it may be debatable by some, especially networks that are looking for a reason to make some money, but there is really no such thing as good quality traffic or bad quality traffic with mobile content. Almost all mobile content services are offering content that is readily available for free on the internet. The game is to master promotion. Affiliates compete for traffic and go to extreme lengths to generate subscriptions to make a commission. The only minus from this to everyone involved is that eventually under pressure the mobile operator is forced to either disable the flow, disable new content services in the market, or shut down the market all together. This is the main reason there are almost no 1-click or 2-click offers anymore. They have all been replaced by pin flows, however, being in the space for a decade, it is very cyclical. The markets will eventually rebound when subscriber base revenues drop.

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Oh wow man, have you ever tried to buy traffic from the publicly available traffic sources? BOT traffic is one of the most annoying things we have to deal with. Advanced BOTs can emulate all kinds of behavior, even filling out signup forms etc .. but they are not billable from obvious reasons.

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Exactly my point. They're not billable. There is no such thing as a mobile content or 3G bot, in the context of a bot that would signup for mobile offers.

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Not sure if you understand what we are talking about in this thread ... OP asks about placements that he buys traffic from, some are with higher quality users, so higher % of billable users and some with lower quality... and we are talking about reasons for that. One of them is to much BOT traffic ... by 3G bots we mean bots that can pretend to be users on a 3G connection. And I can assure that such a thing is possible.

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My apologies, I was confused that the OP was thinking that "lower quality" meant bot signups from certain traffic sources. I am in agreement that there are bots that can use a 3G connection. Not very difficult with the many proxy services out there with API access.

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I knew we were probably talking about 2 things, all fine man

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