Haro STM Friends
I was on this forum 3 years ago but never posted. I figured I'll do a 4 week follow-along and intro at the same time.
Background
My name is Rich, ex diplomat kid, ex-googler. Quit my job to run my seduction company (pualingo.com) back in the day. Went broke doing it. So I'm in San Diego and I was poor 3 years ago, last few k left in bank account. Ran into my mentor Tony, Evan + Brian and they were able to help me make some money. From Tony I learned discipline and being concise with my thinking, from Brian I learned FB and how to black hat stuff, and from Evan I learned apps and how to be cool.
We ran sweeps and apps and FB and adult and we got semi-rich. Last year, broke up with ex really messed me up and I lost a lot of money trying to figure things out. I'll leave that dark chapter for another day. Now I'm back. I'm not sure adult is the right place to start, but I figured I will try it again since we know the traffic sources so well. We were doing millions in revenue and we always found a way to be better than all the other ads out there.
Eventually, FB cracked down, apps stopped working, and I got burned out. Got into Amazon, profitable, but low margins and no where near the money I used to make in AM. Thinking about going to branded ecom, but I wanted to give adult another try.

Hello,
let me give you answers to some of your questions, you asked a lot so I won't be able to answer all in one go, but we can get back to the important parts later on 
1st of all, 1k a day is doable, 10k is pretty much not for a solo affiliate ... unless you are extremely lucky. The ROI goes down with large volume, so you'd have to be running at very massive scale to do such profits daily.

Thanks @matuloo
1. I did 10k profit days myself 2 years ago, but it was only for 2 weeks we were running against rules. We always had an angle that was different though like we ran apps on adult and we manipulated some things which I can't talk about to get attributions back on every pop. It was brilliant.
2. I always had a mentor or someone who did things differently - I think push notifications have potential for something different, otherwise you are competing for XXX/day or X,XXX/day with everyone else, same landers and optimization.
3. You're right maybe the direct to PPS offers are remnant traffic - they started showing up after a few refreshes.
4. Thanks for some clarity on banners. I'm still confused about them but it seems like LPs are important to test.
@symba3 thanks man! I'm Asian but my math actually sucks
-RW
Good luck on your journey will be following. Please do not give up even after 30 days, you will have so much data and you'll be in the zone, I'm 3 months in had some success but not for long but there is always a way to make it work if you put enough focus on anything.
I see you also emphasized the point of doing something different and not just ripping landers, and thats the sort of thinking winners do.
Looking forward to this in 30 days. I’d say even if you had experience 2 years ago it’s better to start with lower objectives and raise them once you reach them but I see you’re confident.
Sent from my iPhone
Day 4 Update
Rev: $77.70
Cost: $84.45
Loss: -$6.75
Lessons:
1. Postbacks are a bitch, had to pull out old notes and also, need to wake up earlier to work with AMs to configure each network. A lot of my networks on on EST, and I'm on PST.
2. Before, I had mentors that handed me campaigns, now I need to develop skill to figure out on my own. I read one of Matuloo's posts, he said it took him 8 months to master this, and I can see now that I need to further develop my skills as a copy writer and selling angles in order to become a good marketer
3. My HTML skills are ok, but rusty. A lot of new scripts out there
4. It's easy to "Throw shit against the wall" and see what sticks, but you're just waiting to see if you get lucky. Or have a more methodical approach. I am open to suggestions on this, but it seems like targeting desk, pop, desk, banner, mobile, banner and mobile, pop is just too different. The flows are different and I need to stick to one thing at a time.
I figured mobile pops is best since I have 2 years experience running it. Only drawback is, unless you're using ZP impressions, the costs in
5. I really got lucky 2 years ago, I had some amazing mentors who cut my learning curve probably by 6 months to 1 year. A lot of the skills are still there, but I am really on my own this time. I need to figure out how to come up with my own angles, and understand flows. I don't know how long this will take, but if Matuloo said it took him 8 months, I'm guessing that's a fair timeframe. Maybe I'll get a job in the meantime. We shall see in 26 days.
In the back of my head, I am wondering if it would be easier to go into a less competitive market, like Instagram business model or eccom, there's just a lot more space to innovate and territories are unclaimed. But, I also know that I should finish 30 days because it will help me figure out if this is for me or not. Either way, I'll have an answer without "giving up" too easily.
I dont know if I enjoy CPA / AM marketing. Deep down, I know I don't, but I enjoy the challenge and getting shit done. If I could make money talking to girls on the street I would do that 24/7, but hey, we live in this world so,
I'll keep you guys updated. Feedback/thoughts welcome. I'm thinking of sticking with mobile pops for now, to master the landing pages and angles.
Day 5 Update:
Met with mentor. Can't share everything here but here are the adjustments I'm making:
1. A lot of stuff that really works, goes against "conventional wisdom" isn't even online or on STM.
2. Banners have constant burn rate, and it requires a creative process to keep coming up with new ones. It adds one more variable to the mix. That's why he likes pops.
3. Landing pages are almost always better, because it gives you a chance to upsell or presell them
4. Download all current LPs and have a look at why they work. Then, you need to modify them. then, come up with your own. This is the key - angles, that differentiates a master affiliate marketer and a novice
5. Run every script you can get away with on each pop, and go backwards from there. Test for conversion rates of course, sometimes no script converts better than script. No shortcuts here.
6. Over time, find hacks in each system. A system can be a traffic source, or an advertiser, or a URL hack, these little advantages add up and give you a huge competitive advantage over time. The only way to find them is to test a lot, or, you can go the networking route and take these big fishes out and befriend them. You can share advice and knowledge that's not on the forums. A lot of the guys doing huge numbers and not sharing everything online, why would they? Why would you if you were them?
Another competitive advantage is relationships, good AMs, other affiliates who can share stuff with you, access to particular offers. That's why attending events is so important.
Everyone that has made it big has put in the work, and effort, and commitment over time. You can share tricks with people, but the only way to add value is to figure out something from your own testing, share with your peers, and build your value, network and reputation up from there.
-RW
Hey Rich nice follow-along!
First of all - it sounds like you're pretty experienced, and have an experienced mentor. All that plus starting a follow-along here to get additional tips - I think you're in good hands! So as far as getting to $1k/day goes, it's a case of so far so good.
I suspect that a lot of what I know, you already know as well. But I'll do my best to provide some feedback - in the very least I have objectivity that may allow me to see what you're doing with more clarity.
First thing's first - In terms of general direction, this report can provide a lot of insight:
https://stmforum.com/forum/showthrea...keting-in-2018
AM for the most part has become a LOT more competitive than 3 years ago. A lot more competition, a lot more automation tools (commercial and custom-developed), a lot more regulations and stricter (mobile carriers, traffic sources, legislation) resulting in offers that are less aggressive (thus convert less well) and more restrictions on how aggressive your creatives are, and there are lots of spy tools out now that are leveling the playing field.
As for stuff that really works going against conventional wisdom - that is true. However, there is also more than enough stuff that IS online AND on STM that, if anyone cares to take notes and take action, can already get you to $1k/day and more. Like you've pointed out, little advantages add up, and often add up to something bigger than their sum. Granted, you won't see any step-by-step blueprint that will make you the big bucks, because then a thousand people would jump on it to saturate that exact method. But if you'd read lots of relevant content (forum posts, blog posts, asking around for tips, etc. etc.), write down 20, 30, even 50 or 100 tips and roll them up into a strategy, then be prepared to spend a decent budget on launching lots of camps to do lots of testing to get experience and collect data and analyze them, and continue tweaking your strategy according to your experience, you'd be ahead of most other people that are merely dabbling and giving up when they don't start making decent money after spending a few hundred dollars throwing shit against the wall.
Banners have high churn rate for sure, compared to landers. If you're running high volume, banners can burn out in a matter of a few days. Landers though don't change that much that quickly - if you look at adult dating landers or sweeps landers or antivirus landers for example, you'll find they're still fundamentally the same as they were a couple years ago. One strategy would be to use pop first to test offers and landers, and then take that offer+lander combo to a display network and test banners. That way you're not trying to lock down 3 variables all at once. However, there are also some creative things you can do by testing banner+lander combinations that "jive" with each other in presenting the same theme or message - this can be much more effective than just to lock down a lander using pop traffic and then coming up with banners that will make that lander+offer convert. Example:
https://stmforum.com/forum/showthrea...oad-now-button
Even with THAT strategy though, it would likely be cheaper to test on pop traffic to lock down an offer that converts well first, THEN take that to banner traffic and test banners+landers there.
And as you've mentioned, direct-linking to offers on pop doesn't work half as well as it did even 6 months to a year ago. There are always exceptions, but I'd say starting with a lander should be the new standard.
You mentioned running every script you can get away with on pop and going backwards. If you're not cloaking, I would suggest doing the same with how aggressive your lander copy is, i.e. starting aggressive and then when the campaign gets rejected, go less aggressive and resubmit until you get something approved. Something that is borderline-acceptable can give you an advantage over competition that decided to play it safe and are afraid of rejections.
As for what you said about many of the guys doing huge numbers not sharing: That may be true, but there are always exceptions. I know quite a few people that are just very noble and generous by nature, that would sacrifice their valuable time to coach newbies for free, especially ones that are down on their luck. Truly successful people will see beyond money as the be-all-end-all goal, and will realize the value of giving back to the community. On STM for example, a lot of us were "born and bred" here so to speak, and that sense of community can be a powerful motivator for wanting to share what we know with like-minded people.
Then there are people that would drop wisdom but not explain it in detail. But if we pick it up and run with it and do additional research or testing to fill in the blanks, that lump of coal can turn into a diamond.
Like you said, meeting people face-to-face counts for a lot. And being willing to share what you know first to put that good will out there can come back to you tenfold. If you're going to AWE this month, please do drop by the STM booth to say hi! Would be great to meet you!
Regarding "hacks", basically every problem we encounter that we choose to solve instead of shy away from, will give us yet another advantage over the competition. It's like a track with hoops that people need to jump through along the way, where at every hoop a portion of the participants would drop out.
As far as mobile pop goes, there are only a few main moving parts: Offer, Lander, and Traffic.
For landers, Adplexity mobile would be a great place to start. Test a batch of the ones that have received lots of traffic over decent periods - that's a good indication that they work or people wouldn't have run them for more than a couple of days. Finding out what makes those landers work (like you've pointed out) and then innovating from there will definitely give you an edge, but you'll need to figure out how to keep them out of spy tools. Otherwise your custom-made lander will stick out in a sea of landers that all look pretty much the same - it would get ripped in 2 minutes. I'm not at liberty to go into the "how" (due to good relationships with owners of spy tools) but if you ask around and even do a search in google you should see at least one solution.
For traffic, the 2 key things are 1)figuring out which placements are best and worst, and 2)having access to lots of traffic - the more good-quality volume you have access to, the faster and bigger you can scale all campaigns. And when you know, for each geo on each traffic network, which placements are the best and the worst, you don't need to start investing from scratch every time. You can test new landers and offers on the best-converting placements to save money (which can be a significant advantage because with pop it's all about testing massively and constantly, as pop camps are short-lived). And once you have a pretty decent lander in a certain vertical+geo, basically all you'd need to do is ask your AMs on various networks regularly for new offers, and throw them into a quick test with the good lander and good placements.
For offers, try to find out which networks specialize in which offer verticals - offer aggregators such as offervault can be helpful. Testing lots of offers helps, but try to narrow down your choices first as much as possible by checking spy tools and talking to your AMs. If you want to make it big, a priority should be to build up some volume as soon as possible - even if you're just breaking even or running at a small loss, get your revenues up there. Once you start running volume, opportunities will open up. Your AMs will feed you intel on what's working in terms of offers and landers and even traffic sources. Other affiliates would be more likely to share tips and tricks when you're doing impressive revenues. You'd have access to exclusive offers. Advertisers would be more willing to work with you directly to remove the middle man (aff networks). Traffic sources will start assigning you reps - those guys can be very helpful, by telling you which placements are the best, giving you special deals on traffic, allow you to run a LOT more aggressive landers than other affiliates (because they know which publishers are fine with aggressive), even feeding you secret intel on what's working for other clients (you didn't just hear that from me though!)
Will stop my rant here. Have fun and I look forward to following you on your journey to 1k/day!
Amy
Forgot to mention: Automation tools can really make stuff like cutting placements easy for you. A good commercial one is theoptimizer.io, or you can develop custom ones yourself to suit your purposes. This type of tool can save you a lot of time and money especially if you're running in competitive geos where lots of cutting is required.
Lastly: Doing a bot test first to eliminate the worst placements first can be worthwhile especially on sources where traffic quality is mixed. All it takes is install the bot script and then running 60+ impressions to each placement. That costs a lot less than to spend for example 1-2x payout on a placement and only cutting it when you don't see a conversion.
Amy
Day 10 Update
Breakeven last 2 days but low spend
About $30
My initial impression is that copying landers might be able to work but it will give you +20-30% ROI, its not like before when you can just rip landers and get 100% ROI, especially in sweeps. It will take work to customize for each country and come up with unique angles.
It's not impossible, but it actually requires work now.
Push notifications require https, trying to figure that out. That might be worth it.
I'm going to continue running pop campaigns but I am starting to think it may be worth it to start building a real store in ecomm - the amount of work is the same, the initial money may be lower, but it will be more sustainable. And, I'll get to work on something more fun.
I love people who challenge my thinking so, if you have any thoughts I'd love to hear it!
Psychologically - take it easy - dont burn energy thinking about the future or the past. Also, it sucks to think long term about "if I have this I'll be happy". You're happy now. I burned out and realized I made this mistake before. You're gonna burn out doing this AM shit most of the time bc its not something that adds a ton of value to the user.
-RW
Day 11 update
1. Pops work better on android bc the scripts still work. A lot of browser updates are making the scripting more difficult, this trend will continue
2. Offers will get more compliant as the industry moves that way. The guys who figure out how to black hat hard will make more money bc the barrier to entry is way higher
3. A move to a more sustainable business may be worth it, bc the amount of effort is the same. Furthermore, imagining doing this 2 years from now, constantly adapting strategies because you're not adding real value can burn out a lot of energy for someone like me.
Stats from yesterday about 106 revenue and 100 cost. Only reason I'm breaking even is for PPS offer. SOI an DOI dating offers hard to get profitable.
I'm in agreement with ALL your points!
Pop is easy to get started with, and you can make xx-xxx/day in profits without thinking or innovating a whole lot.
But like you said - if you put that same amount of effort towards a long-term business, it can potentially be much more lucrative.
You don't even need to create an ecom store - just building stand-alone funnels (described in the "Ecom Evolved" book) would be more than good enough to start. You can build out an ecom store later on when you have more customers (from the standalone funnels) that you want to monetize by sending to a storefront AFTER they've gone through your standalone funnels.
Thanks Amy + Matuloo for your thoughts I appreciate them.
Day 12 - Talked to my mentor over lunch.
He likes hacking stuff and seeing massive growth and the challenge - it doesn't jive with me the same way. We decided to hustle with apps and made money but when it crashed, I was kind of lost and didn't enjoy the feeling. My main goal is to build something more sustainable, like 10k/profit a month so I can goto LA and act or try to date models (another story for another day). So that end building an eccom store with strong legit products (not drop shipping) actually makes sense.
I'd rather have 10,000k profit a month from a good, solid business that I can sell / delegate than make 100-300k a month and then crash to 0. I didn't think that way before in my 20s but the 2-3 year grind wasn't easy for me honestly, I felt out of my element. We did 1.1M and then 1.8M the following year, but honestly it all crashed to 0. Crazy. Coding is still an important part of online marketing and I will continue to get better at it, but I know its not what my real gift is / talent lies.
My strength is in relationships with people. I was able to connect with my mentors bc they heard about my previous dating blog and those connections were strengthened b/c that's what I enjoyed doing. Granted, the dating blog thing made me very little money compared to AM, but I remember every day the work was enjoyable.
About my adult campaigns:
Stats: -38% at 224 Rev last 3 days

Lessons:
1 - pop traffic will become harder with respective scripts bc browser security is moving towards closing in. The gate keepers of the internet at starting to form (if not formed already) and it is in FB, Apple and Google's interest to have clean data, bc that data is the value they give to their advertisers. As such, pop scripts, push notifications, etc will become more difficult, as is FB accounts. However, the guys who blackhat extremely well will benefit. Kinda like if you're the only dinosaur that survives the comet blast... maybe a bit extreme but you get the idea.
I'm seeing reasonable conversions on android, but less on IOS for dating offers probably we guess due to LP issues in Safari
2 - SOI/DOI is low margin, the money in adult is in PPS, and to do so you need a big budget + preferably some sort of advantage with pay bump / AM or cheaper traffic source.
3 -
4 - Being a script expert is important - you are trying to take advantage of vulnerabilities in how mobile is serving these ads, as such, javascript skillz and html are paramount to success.
5- Mentor's words -> I understand you like ecomm / designing / people stuff, and all this code and grind has gotten you feeling down. You know yourself best. Whatever you go, go all in, you're skipping back and forth right now. This AM code / script / blackhat game is fast paced, can be fun, and a big challenge. The other stuff slows me down and I get bored, but if you think it will be more fun for you, then go for it!
6- Im testing everything on popads bc I have VIP status so campaigns are greenlit from the first second, but there may be other sources that are more profitable. Maybe. I am hesitating putting money into other pop sources bc I just dont know if its gonna be profitable enough.
Plan:
I will continue to run these campaigns that are minimally profitable - I keep my CPC tracking always .02 higher, so if CPM is 1.11 lets say I always put 1.3 to account for click loss and as a challenge to myself.
Test gambling offers, have some promising ones
Test new LPs and my own LPs with adult dating, there are 2 offers that are converting well with high quality feedback from advertiser, I'll see if I can get these up from about breakeven to higher ROI
Push - adding push notifications to all pops may create a funnel that maybe profitable - have to figure out how to do this.
Long term, I dont plan on doing hardcore AM in a year and hustling like this.
I've already decided ecomm is next, so I will start another thread once I'm ready.
I think for adult, for this follow-along, Im either going to hit $100/profit a day soon, or I will choose to quit and give 100% into eccom. I dont feel too bad about quitting, bc I didn't just "give up", I ran some tests and checked out where the industry is, and made a pretty balanced decision on what to do next.
$1000 profit / day maybe not likely, I'm not sure. The current data doesn't support that trajectory, and I am starting to understand that this skill set to get there may be difficult to acquire and not fall into my natural talent grid.
-RW
1. I'd copy the camp to at least another source instead of sticking with only Popads. Try Exoclick (always was my favorite) but maybe someone else can chime in because I'm not running pops right now and things change fast.
2. Have you asked your mentor if he's still running pops and what type of offers work for him? Could be he's trying to teach you to fish this time cause it sounds in the past you were almost handed the camps on a plate, but never hurts to ask.
3. You already know this I think, but look at iOS vs Android as separate campaigns. Buy in bulk but split in tracker.
4. $1000/day profit will indeed be much harder compared to your past run where you were making use of a loophole (I did the same thing back then). Running adult dating on adult traffic is just 'too normal' to see easy high profits rolling out, if you know what I mean. Like you pointed out, you need to be different or have other advantage.
Day 13. Profitable today $87. Yay.

Some changes:
1. Cutting out bad zones
2. Adding advanced scripting to pages (my friend from space x helped me out with that)
3. Switching to pps offers
Don’t forget to fire the alert after 1000ms so the guys see your lander already in the background that will improve your roi too...
Fire the city in the alert improves it again still 90% of dating guys missing it...
Use backbutton with token sendings and use welcome back to pornhub dating for example. Many hidden gems you just need to think about it.
And why soi isnt paying off?
For the biggest german dating brand I’m on 6,30€ soi constant firing 10k+ revenue a day but yes only 20-40% roi since its dating and germany beside us hardest market.
Update
A lot of malicious code out there stealing traffic, the more I deep dive into this, the more I realize how important understanding scripting is.
Day 15: -30% ROI at $543 Rev

Updates:
1. Not super profitable and I'm afraid to scale, putting money into new traffic sources. Only PPS is profitable for me, those conversions seem to come in randomly on weekends. AMs in Spain, waiting for them to return to negotiate DOI / SOI pay bumps.
2. The worst landers (bad design) actually convert which I didn't think would. The ones that I thought would sometimes converts and sometimes not.
Questions
1. Some landers have email optins built into it and I got 30+ emails today. On average, how much is an email worth in adult? What's the EPC on your email campaigns? Trying to calculate if these emails are worth anything on those landers with email opt ins
If you can then I'd still launch it on another source. Don't see it as 'scaling' but look at it as simply 'testing'.
Traffic quality and behavior between sources can vary a lot. There've been plenty examples of folks fighting for weeks on traffic source A not being able to get it profitable and when they finally copy/paste their funnel to source B it's instant profit.

@matuloo have you tried ynotmail? They handle adult apparently
Day 23
Campaigns was breaking even, now at -30% loss today
Determined that adult email requires a lot of work - distinct server, email marketing learning for adult, how to convert, etc.
Mastering this will require knowing how to get adult emails into inboxes, and how to adjust the angles. It's going to be a lot of work I wont enjoy, so I'm putting email on hold.
Push notifications on pops is still a good idea, we're working on that now.
If the push tests fail to bring significant ROI, we will be diving deep into ecomm
Thanks
Day 27
@Amy
Ecomm - non adult.
Did some soul searching this weekend.
Going to focus 100% on finding a job that's not super intensive, and then work on Amazon store and Ecom website of stuff I actually enjoy
I may cancel my STM sub for cost reasons but I'll be back guys!
Thank you for the advice so far its been amazing
-RW
BEST OF LUCK!
- Jeremiah
This follow along made me think twice. I have done little bit ecom before and now running dating offers. But ecom is where we can sell a business not cpa marketing.
didnt get this 
can you please be more specific? Thanks