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38.5% CTR, Zero Conversions. What's Going On Here? (10)

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Hi Guys,

I was wondering if you could help me with an issue I'm having with my conversion rates.

This week I have been running phone sweepstakes offers in Singapore. So far I have tested two offers and eight ripped landing pages.

My CTR's for these pages have been extremely high, ranging from 12.32% to 55.39%, with an average CTR of about 38.52%.

Despite these high CTR's, I haven't had a single conversion for any of my offers or landing pages.

What I want to know is why so many people are clicking through to my offers, but no one is signing up for them. I have come up with three possible explanations:

1. Bots. If you suspect that this is an issue, would you please take a look at this thread. I'm trying to set up a bot trap in Mobidea's internal tracker (I can't afford an external tracker at this point), but I'm having trouble because most of the bot trap techniques discussed on this forum require tracker features that Mobidea's tracker doesn't have, which is discussed in further detail in that thread.
2. Back-Button Redirect. I have back-button redirects enabled on all of my landing page. Generally this is recommended as a conversion-boosting tactic, but it obviously hasn't worked for me so far. Furthermore, because the CTR's vary wildly for each page, I suspect that a lot of these clicks are coming from prospects who were enticed by the copy and the page design to click the CTA. Which brings me to my third possibility:
3. The Offers Just Suck. Maybe there's just no consumer demand. If that's true, then I find it odd because sweeps tend to work well just about anywhere, not to mention that these are two of the top-performing sweepstakes offers on Mobidea. I find it hard to believe that someone who chooses to click through to a sweepstakes offer would not want to sign up for the offer, which really makes me wonder about the whole back-button thing. Should I use a different CTA link for the back-button redirect (pointing to the same offer, of course) to determine how many of my click-throughs are actually coming from the CTA as opposed to the back-button?

I would really like to hear what explanations you guys have for my lack of conversions, as well as any advice you might have for getting me out of this rut. I'm still a newbie, and at this point I really don't know what to do about this. Without any conversions I don't have any data with which I can conduct split-tests. I'm counting on you guys to help me get to the next step in this campaign.

Thanks in advance.

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That CTR seems just way too high, so I would imagine that this is a distorted amount. No human will click on 38% of any ads they see.

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Without more info it's rather hard to tell what's the problem.
For example CTR mostly is higher in Tier3 Geos.
Then you say you have backbutton enabled, so how do you use it?
Do you send backbutton users directly to offer or to smartlink or to click URL?
Also how much traffic did you run so far?

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Your nickname caught my attention and that is why I decided to reply to your message. (j/k )

Your LP CTR is irrelevant if you do not know if your offer is going to convert or not. The #1 most important thing in any campaign, is to have a converting offer. So my question to you is, do you know what is the average CR% on this offer? What is the CR% that the top guy on this offer is currently doing? You have been focusing on your LP CTR but I did not see you mention about your offer CR% at all so I assumed you just get it to split test and hope for something to stick by throwing stuff on the wall. That is a suicide move.

It will not help at all even if you have a LP that does 100% LPCTR but your offer converts at 0.01%.

So, go speak to your AM and ask for more info before you pursue any offer in the future.

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An addition to what kokofai said, when you ask your AM for the average CR for an offer also tell your AM about your traffic type.
Offers often convert different for different traffic types so it wouldn't help you when most of the traffic on that offer is from native or social but you are running pops.

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The high CTR will probably be the result of some script, as cmdeal already suggested ... such high CTR is not natural, especially not with POPs, there's no way in hell for an almost 40% ctr on pop traffic to be real. So if you force the clicks to the offer via some script, the CVR is naturally low or nonexistant.

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I send them to the click URL.

I've done 8,764 impressions for the first offer, and 8,759 impressions for the second offer.

The average CR on the first offer is listed on Mobidea as 1/632. The second is listed as 1/1565. Again, these are supposed to be two of the top-converting sweeps on Mobidea, even those these CR's are really low.

I have no idea. This info is not published on Mobidea's site, and Mobidea does not allow you to have contact with your AM until after you've reached a certain income level.

I said in the title and the post that I have zero conversions, implying a conversion rate of 0%. That's why I started this thread. Without any conversions, I have no data with which to split-test, meaning I'm dead in the water. If there is something wrong with my methodology, please let me know what I should be doing instead. I have no idea what to do at this point.

Again, Mobidea does not allow you to contact your AM until after you've reached a certain income threshold. So this is not an option. Perhaps that makes Mobidea a bad network, which is odd considering how highly recommended it comes, as well as how active they are on this forum. If you think I need to switch to another network, please provide some suggestions. I tried to get into Advidi, but they won't let you in until you've reached $1,000 a month.

Are you saying that this is what my back-button redirect is doing? I don't have any other scripts on my LP's. In my first post I asked if I should use a different click URL for my back-button in order to separate the data for the back-button and the CTA. Do you think I should do this to get a better understanding of where these clicks are coming from?

Thank you guys for your help. I've been trying hard to get this thing working for me, but so far it seems to be one question after the other. I really feel like I need some kind of one-on-one training to help me navigate this maze. Is there anywhere I could get this kind of help? Please let me know if you have any suggestions about getting more individualized training, as well as your suggestions for boosting my CR.

Thanks again.

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When you send backbutton to your click URL then of course this could drive up the CTR because every user who uses the backbutton will be tracked as a cklick through.
Apart from that, when you want to run sweeps and have problems with your network you could also try Gotzha, Clickdealer or BigBang.
Maxbounty also has good sweep offers for Tier1/Tier2 Geos.

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Yup, by using the same click url for the backbutton script, you will get high CTR, cause all the visits redirected by the script will be counted as clicks.

When I'm using backbuttons, I setup a separate campaign for it and redirect the traffic there ... you can still pass some info to that campaign, in order to track it to a limited extent.

As you notices, plenty of people here on STM are willing to help, use that ... you're already paying for having access to the help of this amazing community, that's all you need now

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Sorry for arriving late! Replied to your other thread and followed your link here.

As a number of members have already pointed out: CTR is not the main metric. CR is. CTR won't make you money directly, and can be inflated (e.g. I can code the lander to automatically redirect the visitor to the offer after a couple of seconds, but because the visitor hasn't been pre-sold properly the CR would be low; also, a lander that promises the moon can result in high CTR, but when the visitor sees the offer page and the promise doesn't check out, the resulting CR would be worse than if the false promises hadn't been made on the lander).

At the beginning of every pop camp, you're basically looking at a catch-22 situation: You're testing landers and offers at the same time, without having a 100%-proven lander OR offer. And if you're launching pop camps for the first time as a newbie, you'd need to add a 3rd variable to that equation: A traffic source you don't have prior experience running in.

So what do you do? You try to sure up all these variables as much as you can:

1)Traffic source: Run on a big traffic source most-recommended by veterans. I always recommend PropellerAds and PopAds. If you stick to these 2 sources AND avoid tier 1 geos, you won't need to cut a ton of placements before seeing potential.

2)Landers: Go to Adplexity Mobile and rip the 5 landers for that vertical+geo that have positive indicators, e.g. received most traffic, uptrending graph, being used across many campaigns, etc. Spend time making sure the landers a)load fast (< 1 sec, at most never exceeding 2s), b)display well on most common devices (e.g. check on browserstack), and c)function correctly (i.e. click through every link and element yourself to make sure the spinning wheel spins, the surveys will roll over to the next question, etc.).

3)Offers: Go through top-offers lists from various networks and/or ask your AMs or other contacts for offers that are proven winners. They may not end up being the best-converting offer for you, but in the beginning it's crucial that you have at least one offer that converts semi-well or better, because you'll need conversions to help you cut landers down to a winner. Ask for 2-3 offers that have converted well for at least a few other affiliates (if possible, ask for ones that have converted for pop traffic specifically - although that's not always possible).


Then, start a campaign on a proven traffic source using proven landers and proven offers. I like to wait until one of the offers reaches 2 conversions, then stop the other offers and continue running that one offer until I have conversions to cut down to the winning lander. (This is because I believe many offers will convert better in the very beginning - don't quote me but I think the shaving/scrubbing doesn't kick in until after the first couple conversions - so my reasoning is that if I used conversions from more than a single offer to cut landers, results could be inaccurate.)

Once I have a winning lander, I would use that to test more offers. If the best offer is able to make enough of the total traffic profitable (e.g. have enough green placements bringing in good daily profits), I would continue to cut unprofitable segments (placements etc.) If even the best offer doesn't seem to be able to make enough of the traffic profitable (i.e. not enough green) then I'd either give up on the campaign and run in another geo/vertical, or test more offers. There's no point in continuing the cutting if you don't have enough green in the first place, i.e. continuing to blast rocks in a cave that doesn't contain diamonds in the first place won't uncover any diamonds.

There's also a chance that the initial offers are duds. Say I'm running 3 offers and 5 landers in the initial test, and say the average offer payout is $2. If I run 5 x 3 x $2 x 2 = $60 worth of traffic (say) and don't get say 2 conversions or better, I wouldn't waste my time running further. I'd either swap out the offers for new ones, or give up and run in another geo/vertical.


That's a bird's eye view on test approach! I'm sure you'll eventually come up with your own approach over time, but this would be a good one to start from. Have fun and good luck!



Amy

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