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Low CTR Common? (7)

06-12-2018 02:45 AM #1 benjuan (Member)
Low CTR Common?

Are < 1% CTR's in higher competition GEOS (tier 2 european countries) typical in Mobile POP?

I'm using ripped landers from adplexity, without using backbutton scripts and only getting .5% ctr from them.

Another question I have is, with the back button scripts, should I just directly send them to the offer? Currently I'm just sending them to the same landing page.

06-12-2018 03:45 AM #2 erikgyepes (Moderator)

Usually tier 1-2 geos have lower CTR.

Regarding where to send them, you have many options:
- straight to the offer
- different lander/offer
- different vertical
- smart link

You have to experiment and find what works best for you.

Charles Ngo wrote recently post about this topic, might be useful to you: https://charlesngo.com/back-button-redirect/

06-12-2018 09:01 AM #3 silvertongue (Member)

Another question I have is, with the back button scripts, should I just directly send them to the offer? Currently I'm just sending them to the same landing page.
I split-tested this last week by sending the traffic to 2 different smartlinks, to the offer itself, and to the LP (aka disabling the back button entirely).
Disabling the back button won the split-test hands down.

However, each campaign might behave differently. I suggest running a split-test of your own to find out which option works best for you.

As for CTR, i'm having similar results. I was also concerned with it in the beginning, but the answers I got in this thread confirmed a rather normal behavior:
https://stmforum.com/forum/showthrea...green-campaign

Hope this helps!

06-12-2018 09:49 AM #4 thien425 (Member)

Quote Originally Posted by silvertongue View Post
I split-tested this last week by sending the traffic to 2 different smartlinks, to the offer itself, and to the LP (aka disabling the back button entirely).
Disabling the back button won the split-test hands down.

However, each campaign might behave differently. I suggest running a split-test of your own to find out which option works best for you.

As for CTR, i'm having similar results. I was also concerned with it in the beginning, but the answers I got in this thread confirmed a rather normal behavior:
https://stmforum.com/forum/showthrea...green-campaign

Hope this helps!
Can you share the code to disable the back button? Thanks.

06-12-2018 10:00 AM #5 twinaxe (Senior Moderator)

Quote Originally Posted by thien425 View Post
Can you share the code to disable the back button? Thanks.
Put this before the closing body tag

<script type="text/javascript">!function(a,b){history.replaceState(nu ll,document.title,b.pathname+"#!/index"),history.pushState(null,document.title,b.pa thname),a.addEventListener("popstate",function(){" #!/index"===b.hash&&(history.replaceState(null,docume nt.title,b.pathname),setTimeout(function(){b.repla ce(href="#")},0))},!1)}(window,location);</script>
I also use this back button code on all my landers.
Before I tested few things but didn´t see big success when sending BB traffic to Smartlinks or other offers.

06-12-2018 10:24 AM #6 matuloo (Legendary Moderator)

When I was running mobile POPs, I did the best when sending BB traffic directly to the offer I was initially promoting ... later on I experimented with a different offer, different LP for the same offer or a different one or a different url of the same offer, that looked like a standard LP. I got mixed results it's basically impossible to pick a winning combination from my data. One way or another, utilizing a BB always improved my bottom line, once I found the right setup for the particular campaign.

06-12-2018 11:13 AM #7 silvertongue (Member)

Can you share the code to disable the back button? Thanks.
Just replace your redirect URL with a # sign, as such:

Code:
<script type="text/javascript">
! function () {
var t;
try {
for (t = 0; 10 > t; ++t) history.pushState({}, "", "#");
onpopstate = function (t) {
t.state && location.replace("#")
}
} catch (o) {}
}();
</script>

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