Home > Paid Traffic Sources > Adult Traffic (NSFW)

---

Why the weekend Drop in CR adult dating? (17)

---

Weekends are funny, they can be hit or miss on campaigns. Historically I actually see lower CVR on weekends, but more traffic :P

Don't dive too much into these things, if your setup is fine and there is no leaks then sometimes its out of your control and there are many factors along the line we don't account for. Is it still profitable? If so great! Then instead of focusing on why its down if you've done all the investigating you can on your side, then just focus on creating more campaigns

Method 1 - Spend your time trying to increase CVR you will probably get frustrated and you'll just increase your profit a little bit on the weekend.

Method 2 - Spend time to scale the same campaign into other Geos, find other good strong offers and just get translating. This will increase your profit all week


Weekend is nearly here man, find that offer on 2 more networks plug it in and then post the result

---

In my experience, weekends are indeed the strongest for adult dating, but it's not a rule that is ALWAYS applicable. When I look at my own historical stats, weekends have the most volume, but like maynzie mentioned on some weekends the CVR is lower ... but the bigger volume makes up for that. If I should draw an overall picture ... weekends make me the most money in dating.

BUT, I'm not the only one who knows this, so the competition goes up on weekends VERY often. Some affiliates pump up their bids and fight for the best quality impressions. So in the end, it can look like this :

On a regular week day, you get to buy 1000 clicks and convert at 1:10 so you get 100 leads.
Then the weekend starts and traffic goes up. If everything stayed the same and you got to keep the same bidding position, you'd get 1500 clicks and make 140-150 leads.
However, competition goes up, bids raise and you lose your position. Due to the increased traffic, you still get more traffic, say 1200 ... but the quality went down a bit and so does your CVR.

But you are still profitable so focus on that ... play with the bids if you want more volume

Oh and BTW : how long are you actually running this? Because trends like day-to-day or week/weekend performance differences need a LARGE data sample to be considered valid.

---

This mindset is crucial to grow, money-wise but also when it comes to knowledge and building relationships.

Don’t be afraid to ask your AM or advertiser and connect with other companies and explain the situation. I get the frustrations of 50% drop, check this; https://stmforum.com/forum/showthrea...About-CR-Drops

Focus on how to expand your current niche, with other traffic sources, geo's, better angles etc. You found a sweetspot, put some more candy in the basket!

In general during the weekend you have more clicks out of boredom, although I have seen some bomb-ass weekends too.




Sent from my iPhone using STM Forums mobile app

---

Weekends are always the most profitable for me as well, particularly Sundays.

On the flip side Monday seems to be the worst day for me lol.

It could be just the particular offer you're promoting, but also could be like other said that maybe you're falling behind in the bidding as many advertisers do jump in or increase their bids on the weekends.

Thus if you were previously getting first impressions but fall down to 4th or 5th etc. that could cause a drop in conversions.

---

Okay so, ironically this Saturday the original offer is just blowing up in the last half of the day, I paused the other offer as it was lagging behind.

---

Nice man! haha, so this weekend is better then the last?

If you want give us a little report on how your CR was this weekend vs during the week, interested to see vs last weekends results, anyway good job man staying on the saddle of the campaign

Did you get around to launching some similar campaigns in different Geos?

---

The stats are just slightly higher than what you see in the original post. Here is what I did:

I split the campaigns up into iOS mobile, android mobile and tablets. (I made the mistake of not optimizing further and realized some devices and os's tank on certain zones) I also put the bids up and added a new traffic source which seems to be pumping up the volume. I ended the day with about $240 in profit which is a record. I went to bed, woke up checked Voluum on my phone and now I'm at $84 @ 9am.

Putting the bids up seems like it's doing wonders and providing me with the quality weekend traffic I need.

I tried tried pops on other geos, but never got it to work out. I got a premium pay bump on a specific offer which seemed to help a lot and the lead quality seems to be good as this campaign has been running for a couple months.

I have created a system in place for testing landers, adding small modifications, changing colors and I'm surprised how much of an impact if has.

The volume isn't there and I'm sort of limited on scaling in pops.

I will not be able to hit $1k/day with this setup but I'm 20% closer . My next strategy is to take this white list thats converting like wildfire on pops and see if I can start going back in the banners/landers game. If I'm getting good quality and conversions on pops on these zones, surely enough the banner traffic should be good. I will keep you guys updated in the other thread.



TLDR: Up the Bids, volume increases but not only does it increase, you get the premium Higher quality clicks and that is the cream of weekend crop.

---

It really depends on the GEOS and is something we all face, you're definately not alone.

I find typically in the english speaking western world, weekends are the strongest. While in other GEOS namely smaller EU GEOS, Monday-Wednesday are the strongest. At least in my case.

If it ends up like that, and your dropping into the red, you could test running the GEOS that are strong during the start of the week for the first 3 days from Monday- Wednesday, and running the western world camps from Friday to Monday (no dayparting just run it straight) and have camps in every timezone. That way you can pause and unpause accordingly.

Mondays are typically very strong (in certain GEOS), I've had this discussion with Pornhub myself and they can back it in data as well.

Keep in mind, every single one of the large tube sites has different demographics and different behaviours. Different content attracts different users at different times for whatever the reason may be. The 2 biggest in the adult world undoubtedly being Pornhub and Xvideos.

Thursdays are the worst performing in my case consistently.

As to your conclusion to being scrubbed, yes this is a reality in AM and could be a possibility in your case.

If he is smart the advertiser will attempt to strategically scrub you so that you don't notice (Gradual decline in CR over the course of a week or two while your optimising and creatives only get stronger, and scrubbing you during the week when dating camps are "supposed to perform bad", Hell they can even scrub you during a weekend when they anticipate you sending volume)
They see your sources, even the aff network see's them. They can decide that if a particular source isn't working for them to cut your leads there. They will keep whats monetising for them, always with themselves in mind first.

So you be the gangster and be aware of that, remember you are the affiliate, you are in control, they need you to send them traffic.Once you intimately understand your traffic sources, you literally have the power to pause, to cut them, to lower volume or increase it accordingly. You're in full control, let them know that.

---

When you split campaigns up on traffic sources, aka. creating separate campaigns for ios, android, tablets etc do you typically start getting more traffic sent there since you have more campaigns.

Thats one thing I've noticed compared to having one campaign targeting all os's

---

This can happen, yes. The main reason is the different BID levels and competition ... When targeting all OS types, device types etc ... you are paying to low for some, which results in lower volume. But when you target each of them separately, you can tailor the bids to get the optimal position for each targeting group, which can result in higher volume.

Another reason is the campaign budget, with multiple campaigns, you probably set higher combined budget than you would with a single campaign.

Impressions CAP can play a role here, with sources that are based on IP detection for caps ... same user browsing on desktop/mobile within short time frames.

---

Okay, so an update.

I was able to scale this pop campaign to nearly $300/day and a consistent $200/day via Germany mobile pops.

So here is how it went down.

I was doing a lot of testing on an offer on banner traffic (traffic junky, exoclick premium zones) mostly losing a lot of money and testing different landers/banners.

I've sent a good 200 leads in and decided to take a break from adult dating. A week later I got an email saying the advertiser liked what I was sending, and got a good pay bump to $3.00 or so, didn't bother doing anything, and a few days later, they gave a generous $3.50 pay bump.

I started fiddling around with pop and banners and eventually started doing 100% pop traffic, and for a solid month I ran straight pop traffic and generated 6.5-8k in revenue. The pull happened when I started scaling to some other pop sources and started bringing a lot more volume.

What I've learned from this is there must be affiliates running premium banner zones on a little bit of negative ROI/break even and they are mixing it with pop traffic for profits.

I need to seriously think this through, and reach a sweet spot. I have no clue what that sweet spot is but I suppose it's just trial and error. I think I'm onto something.

This strategy makes more sense, especially when running on traffic junky where it's a blessing if you even get to break even point.

Keep failing, keep testing, because that is a perfect example of how I kept trying things and eventually you learn something new, and you come across something which you might think work.

---

Big congrats! Now your thinking like a sharp affiliate ahead of your competition. Your really onto something, it's just around the corner.

---

I've posted about this a few time here on STM already, people do mix pop traffic with better quality visits, to drive up the quality ... but I'm not sure if it's the best approach. It will be hard to keep the quality high at all times, you will have to communicate with your AMs a lot ... but yes, it's one of the strategies that do work.

Congrats on the profits BTW, great to see you making it. Now on to better and bigger campaigns!

---

Great stuff man!

This may be true, how ever its probably not the best way to approach this, you never know what cards another affiliate has up their sleeve to get profitable. Offer payouts you may think $3.50 is good but for all you know they may get $4.50, network/direct, server/loadtimes, funnels, landers etc

Man you're making really good progress, you just gotta keep up this momentum. Are there similar offers you can replace the DE campaign with?

Have you tried running a similar campaign in geos like Spain/France/Netherlands/Austria/Switzerland?

Tbh they're probably going to be rinse and repeat setups from your Germany campaign just keep up the pace and keep testing, You've hit $300/day relatively quickly into your career man, I've got massive belief in you, you take action and you're able to understand the approach you take and gather knowledge and then articulate it - so good Vantage I love it.

You're so close to $1000/days you don't even know it yet

---

Some one please tell what kind of traffic will work for adult offers ?

---

Adult
https://stmforum.com/forum/showthrea...-Adult-Traffic
https://stmforum.com/forum/showthrea...here-you-start!

Pops
https://stmforum.com/forum/showthrea...of-Pop-Traffic

---

thanks maynzie

---

Home > Paid Traffic Sources > Adult Traffic (NSFW)