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CHEATSHEET: Do's and Don'ts for Adult Traffic (56)

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To add to our collection of handy cheat-sheets, here is one I made for adult traffic.

Note: Consider this an evolving list to help the new people, feel free to add suggestions.

Offer Types To Use :

1. Adult : Dating, PIN Submits (content billing), Cams, Get-Laid info products, Penis pills, Paid Sites ...
2. Non-Adult: Nutra/Diet, App Installs, Pins (anti-virus, whatsapp...), Sweeps, Gambling ...

Always ask your AM before pushing non-adult offers on adult traffic.

DO's :

DO change banners often – at least the image itself, burnout is pretty fast in adult.

DO test different landing pages, dont just copy, tweak them.

DO test several verticals, dont stick just with dating.

DO split test the same offer from at least 2 affiliate networks.

DO test multiple offer landing pages, some perform better than the rest.

DO go for quality leads at the beginning so you can get pay bumps.

DO use proper tracking and take use of dynamic tokens provided by networks.

DO test different traffic types – various banner sizes, popunders, redirects ...

DO consider a hosted tracker in case you go for pops and redirect in cheaper GEOs.

DO test various GEOs.

DO optimize LP loading speeds below 500ms, especially in mobile.

DO compile global blacklist in case you buy RON traffic.

DO test tier 2 and tier 3 GEOs.

DO get proper translations for your LPs and banner copy.

DO become a master at angles creation.

DO get accounts at all the major traffic sources.

DO build trust with your networks, both traffic and affiliate.

DO go for volume to establish yourself in a better position when negotiating.

DO expect to face mega competition and loose money at first.

DO test high VS low bids. High bids usually bring better traffic.

DO compare loose VS tight capping.

DO use CPM bidding instead of CPC wherever possible, good banners will give you the edge you need.

DO make separate campaigns for large placements. There is enough mega large sites in adult so its a good idea to approach them separately.

DO know your competitor. There are inhouse media buying teams on some dating offers, no point in going into a bidding war with the offer owner, unless you have way better creatives.


DON'Ts:

DON'T expect to make money if you dont invest. Get a good server, get a CDN, get good tracking.

DON'T mix mobile/tablet/desktop traffic. Make separate campaigns for each.

DON'T mix wifi and carrier traffic – bids will be very different. Even different carriers should be targeted separately.

DON'T send carrier traffic to dating offers, there is better use for it.

DON'T ask for paybumps after 10 leads.

DON'T start in GEOS like the USA

DON'T expect to make money if you just copy everything.

DON'T make premature decisions, wait for significant data samples.

DON'T forget to set low CAP at the start.

DON'T buy RON in large networks if you have no experience, especially in large GEOs.

DON'T be afraid to test a lot, sometimes you need to swap dozens of banners to find one that works.

DON'T be sad when you get kicked from an offer, this happens all the time even to the pros.

DON'T think all networks have the same traffic quality. You need to test them all at some point.

DON'T think higher payouts per lead mean more profit for you, sometimes the low paying ones convert X-times better.

DON'T push mainstream offers on adult traffic without permission or proper cloacking setup

DON'T think adult traffic networks dont have rules, they started to ban for rules breaking too, especially exoclick.

DON'T push saturated dating offers that worked 5 years ago, search for new ones.

DON'T expect to run in all GEOs, pick 2-3 that suit you best and focus on those.

DON'T mix premium and RON traffic in one campaign, its hard to optimize it that way.

DON'T mix several GEOs in one campaign.

DON'T use fixed bids if the networks provides SMART bidding.


Traffic Sources dedicated almost exclusively to Adult :

Exoclick - Biggest by far
TrafficJunky - Best overall traffic quality
TrafficFactory - The only big network with just CPC bidding
TrafficHaus
Ero-Advertising
JuicyAds - Ugliest interface
TrafficForce
Plugrush - Cheapest traffic
AdamoAdvertising
TrafficHunt
TrafficHolder
HilltopAds
AdXpansion
Clickpapa
ClickAdu
TrafficStars

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Thanks, very helpful. Would you mind explaining one of your points more ?

"DON'T send carrier traffic to dating offers, there is better use for it."

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Carrier (3G) traffic can be billed directly by the carriers, so its better to send it to a PIN submit offer for example. Thats why bids for carrier traffic will be way higher than for wifi.

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Very nice! Guys - I would take this opportunity to pick matuloo's brain. He has a lot of experience in the adult vertical.


Amy

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Extremely helpful list but I think I'd go crazy if I followed every bit of this.

I usually have desktop and tablet traffic together. Is that a big problem?

Do you have some experience regarding the "burnout" rate of banners in adult, especially for non-adult offers? I see e.g. nutra/diet banners changed all the time but does it apply to every niche?

Out of those you mention, I can very confidently tell you that AdamoAdvertising, TrafficHolder, AdXpansion and Clickpapa have so much bot traffic that they are not worth bothering for me.

One campaign I considered is to target expats speaking a specific language. E.g. Turkish people (people who use Turkish in their browser) living in Germany, Netherlands, United Kingdom and France. Would you create one or multiple campaigns for that because that is a specific case.

Thanks again!

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Do: know your competitor.

There are inhouse media buying teams on some dating offers, no point in going into a bidding war with the offer owner.

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Good point, adding it

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Got ya, but these are all steps I usually follow and MORE ... Guess its a question of developing a routine and matching it with whatever you stil feel comfortable with.

This depends on the offer, lately I have seen a lot of offers separating tablet from desktop, not so long ago I wouldnt split it too.

Depends on the type of creative, what I see burning out the fastest is the females used on banners, those need to be swapped pretty often.

Yeah, well ... Im not gonna take sides here and protect any of those mentioned

This is a specific example and it will also depend on the offer, whether they will take such mix or not. For the sake of GEO specific bidding, you should still separate them.

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Oh, you're too nice

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especially for Adult, i would also suggest to ask your Advertiser which are the restrictions in each market. there are many cases, that advertisers refused to pay the affiliate because his campaign "was not compliant" although the affiliate was never informed about the "dont"s of the market. and in adult its easy to be non compliant

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There is already a remark to ask for permission when pushing non-adult offers on adult traffic, so Im not sure it needs to be addressed in another point. You made a valid point of course, but I think knowing the rules of each offer promoted is kinda mandatory and not specific to adult traffic only.

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Matuloo - curious to have your thoughts on running non adult offers on adult traffic versus non adult traffic.

Just cant imagine people stopping mid wank to sign up for a free iphone..

Admittedly i have never tested this since i have never run adult before.

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Its being done all the time, you need to realize its the same people who browse google or the new york times, just in a different stage of mind right now. But distract them enough, grab their attention and they are yours

You can also use the fact they are on adult sites in your favor : "afraid to be caught by your wife ... browse you favorite porn in the privacy of your bathroom with your new iphone "
There are also the ever-green angles like : You have been caught browsing porn sites ...

Its true that not everything is salable to adult traffic, but there are definitely products/offers that work well with adult traffic.

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Test everything. The offer that makes money in adult can range from antivirus(if you dont get caught by the traffic network) to dating revshare. And everything in between. It just depends on your angle being attractive enough to get the clicks and conversions. We made a classifed ads app and certain games on adult work. Just be a little creative in your angles or spy more for inspiration.

APM Jeremy

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I have few questions to ask!

1) I have a dating offer that is converting well with FB group traffic ( Not FB Ads ). I am planning to run this same offer on trafficjunky. Now my question is how should I protect my banners or LP from being stolen?

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There is no way to protect banners from being stolen - especially if you target desktop traffic - anyone with a VPN can browse the sites and see what banners are being served.

You could try to protect the LPs from spytools with some cloaking solution that "knows" the IPs they are using, but sooner or later, the LPs will be ripped too.

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Great job MAtuloo

I will also add ,if I may, that you must always contact -ask (email or Skype ) with the local managers of the advertising company you want to deal with , because they know their market ,they communicate with the publishers and they can deal great offers for you .

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I agree, GOOD managers can certainly help, the problem is, not all of them are good The sad truth is, many AMs don't have direct experience with running campaigns so the advice can be "not the best" at times

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Agreed, I've come across some really good UK mobile carrier adult products if anyone has traffic traffic....

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Matuloo, great recommendations! This should be really done by all affiliates!

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thank you matuloo
you are very generous
i want to ask
DO test several verticals, dont stick just with dating .
except dating offer，what other offer can i use adult traffic?
thanks

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Hello Jordan,

the most used offers in adult are : dating, live cams, male enhancement, testosterone/muscle, antivirus ... some people also promote various app installs on adult POP traffic ... on mobile traffic definitely test PIN submit offers. These would be the most popular.

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You forgot to mention Clickadu

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Added you to the list

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so good

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Thanks matuloo, great post. I´m quite new in AM. I don´t unterstand this point. In my opinion is CPC often way cheaper I only used trafficfactory (CPC) so far and paid e.g. 0.035 USD per click (mobile, GER in this case). Depending on Geo, spot etc. reasonable CPM are about 0.30 USD to 0.5 USD? Suggesting banner CTR of 0,25% this means (1000 x 0,0025 = 2,5 clicks => 0.30 USD/2,5 clicks = 0.15 USD CPC >>> 0.035 USD CPC). What am I missing here? Or in general - why should CPM be better than CPC?
Thanks and BR!

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Hello Eike!

Trafficfactory is CPC only, so you actually don't have any choice there.

CPM for mobile Germany is certainly not 0.5, it's usually way lower. It always depends on the competition level on any source/spot.

I'm a fan of CPM model personally, check this article of mine for a better understanding of why it is so : https://stmforum.com/forum/showthrea...-method-to-use

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Hi Matuloo,

Very interesting information.
Could you please add TrafficStars (www.trafficstars.com) to the listing?
Thanks a lot,

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Does it apply to different carriers as well?

like: One offer, two carriers, different payoff for each carrier?

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Oh, not sure how I missed you guys ... adding you to the list now

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Hello, yes, the bids for different carriers can be very different too, so they should be targeted in separate campaigns for best results. Let me put a note in the starting post. Thanks for the heads-up.

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How important is dayparting for Adult pin submit offers?

If anyone has any good resources about this, please let me know.

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It really depends on current offer/geo/source. But I can say that it's not important. If you have a good campaign, it will give you a green ROI all day.

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Then I just need to find the good campaign, sounds easy

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Yes, it's the most important thing
Only test, tests and tests again!

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Good campaigns are green 24/7, that's true, but since you asked about carrier billing offers ... there is one exception

These offers often have different flows for certain hours. In order to game the system and fool the approvals, they show compliant landers during the day ... when they are most likely to get caught. While during the night, the landers are way more aggressive and misleading ... which results into better CVR too.

Your AMs should know whether the offers you chose are working this way.

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Ah! I have seen a few offers where specific times were mentioned, that makes sense!

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Yup, this is it

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well put, great points! also, if your traffic allows that, try hard landing pages, from my experience the harder the LP the better it works.

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Funny that you say so, my experience is pretty much the direct opposite This shows how much variety there is in AM and how important it is to test stuff in and out.

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What to seperate wifi and carrier when traffic network don't have option

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Well, if you can't separately target it at the source, you simply have to buy it too.

The best thing to do in such cases, is to use your tracker to send 3G to one offer and wifi to another one, or build completely isolated funnels for it. There are also offers who take both 3g and wifi, so it depends on your particular situation. If you give me more details about your campaign, I can tell you what's the best way to go about it.

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Great thread! Really interesting!
You maybe forgot that there aren't only networks, there is also direct offers from paysites.
Most of the affiliates are now sending their traffic to networks in CPM thinking it's easiest and pays more. But in fact, a network is just a middle man that takes a commission on your work.
Here at iStripper, we are both working with networks and affiliates. Affiliates which work straight with us make more money than affiliates that get CPM from networks with our iStripper offers.

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There is also a new big trend "native ads". We made some tests... Not really profitable at the moment :/

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I don't think that there are traffic sources that don't have the option to separate Wi Fi from Carrier traffic. mainly because it's such a basic issue with mobile traffic, that all of them have it. That's because there are quality differences between the two traffic types and a lot of offers have the distinction. But if there are networks that don't have this option, run the offers that except both on those networks. But again, I don't think that's really an issue mate

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Actually, there are networks like that in adult, some large ones too. Many adult networks could use way better targeting, there are some that don't even offer language targeting for example ... go figure

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I didn't forget about direct offers from paysites, or direct advertisers in general ... dating, cams, nutra or whatever, I mention them in many other threads and posts and also wrote some threads about the pros and cons of using networks VS going direct, such as this one : https://stmforum.com/forum/showthrea...ve-To-Use-Them It just wasn't the goal of this particular thread

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Alright matuloo
, will take a look right now

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Well then i'm guessing they are losing a lot of potential clients. I mean these type of targeting are extremely basic, it's so crucial to give the advertiser everything he needs to get the traffic he needs in targeting

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They're not, because there is more than enough demand for certain placements, which are considered premium quality and have literally built world wide known brands. The traffic from these sources is simply backing out, thinking they don't have the ability to separate it is the wrong approach to take. If you have a monopoly in a certain niche / you're considered an authority, there's no need to let people cherry pick.

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This is it yes, people are buying it all, because it still backs out for many. But it has changed somewhat over the past few years, there are more targeting options available now than there were before. So I hope they will slowly keep adding more

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Could not agree more!

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thanks for the tips

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This got me laughing however very good and useful list. Thanks for this!

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Well, isn't it the truth? The interface looks like it's been coded in the 90s

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Can't disagree with that

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