Hey STM guys and gals
I want to start this follow along for my currently live camp and share with you as much as I can while working to 2x the profits.
Will try to post all the changes that I make on the process, the outcome of those changes as well to show the impact it had, and afcourse would appreatiate all the feedback and comments along the way to hit the goal 
It's a geneic download pin submit offer that im running on pop traffic, on tier 3 middle east country.
Offers are from 2 networks, have 2 offers form netowork #1, and 3 offers from network #2.
The offers have similar ROI, so rotating them equally.
You can see the lifetime of the camp till today 

Camp is running for some time now, and is pretty stable at the moment, but as we all know offers tend to die quiet fast, so the goal is to scale the camp at least 2x while it lasts.
I've reached a point that im not able to break through and scale further, therefore starting this follow along 
Currently the camp is active on propeller ads, clickadu, popcash.
1. Propeller ads
. after a lot of optimization, it has good ROI, and goal here is to scale on the network
. dont know why, but for few days now, one of the white camps stops receiving traffic every next day, so i end up cloning the camp evey day to get traffic (so far dont know the reason why this happens, anyone experienced this?)
2. clickadu and popcash
. breakeven state on both sources, so will need to impove further to increase the profits. I cannot optimize by cutting more placements, since the once with volume are on breakeven
Attempted sources:
. Selfadvertiser - had to pause the camp on the source because of targeting issues. I've excluded android webview from the targeting, as its not converting for me, but for some reason around 60% of the traffic I was getting is android webview.
Tried to keep the source alive by sending the non convering traffic to a smartlink, but still didnt look good
I've talked to my account manager, but was not able to resolve the issue so far, so source is paused for the moment
. Zeropark - was able to get it around -20% ROI after optimization, so its paused for the moment
. Hilltopads - i just can't make this source work, probably not their strongest geo or needs a looot of optimization, or i have a wrong approach with the source
I usually have abount 3-4 camps running on each source, each with different bids
I went with a whitelist approach, so have 3 white camps with different bids, placements, and 1 RON camp where I blacklist all the white placements with a goal to find new placements and move them to white
Questions I have at the moment
. What could be the reason of not getting traffic from propeller, anyone had such issue? I keep cloning the camp, but would love to resolve the issue instead 
. For propeller to squeeze more traffic I create clone of a white camp. Whats your thoughts on this approach? Would cloning of a camp have same affect as increasing the frequency cap? I would assume that cloned camp would be better, since it can reach new users, instead of retargeting, but don't have stats to prove a point, any thoughts on this?
. On propeller, i've excluded English speaking traffic, since it had a low conversion rate, but still has big chunk of traffic.
Tried to present them with english lander instead, but still didnt work, since the offer page is still arabic
What ways could I monetize this instead of just cutting it? smartlink didnt work either
. What other pop sources have good volume in middle east that I can try?
Thats all for now, feedbacks and comments are much welcome
Can't you try it the other way around, instead of whitelisting, try to just blacklist the bad ones ... or is there to many of them? In my experience, I was always able to reach better volume with this approach. I think that sources are more OK with this approach, since they can sell more volume this way.
As for increasing the ROI? Are you using a backbutton? That can bring in some nice extra %.
Does the offer take adult traffic? Sometimes there are solid volumes on plugrush.
And what about LPs, is this a directlink camp or using LPs?
Hey @matuloo, thanks for the feedback
I had a blacklist camp before where I found set of placements that were bringing most of the sales, and created a white camp based on this list and the blacklist camp transformed into a RON camp, with just a purpose of finding new placements.
But I see your point that the source might sell me less traffic because of narrow zone targeting, so will work on getting the blacklist camp back running and see how it affects the volume 
I'm using a prelander that I took from adplexity, I tweaked it a lot with the copy and by adding some scripts to it for backbutton, entry message. I did A/B test with the original ad to make sure that my new copy performs better.
Did test some other landers as well, but so far wasnt able to beat the current lander.
Regarding the adult traffic, I can send it to 1 of the offers, but plugrush seems has very low volume there 
Maybe should look into other adult sources as well
aha, haven't tried banners yet, dont have account at exoclick, but will sign up to check the volume
Makes sense to use some generic banners to drive traffic. It's a quiz like lander, will also try out some simpler landers as well
Maybe this is also something to look into?
https://stmforum.com/forum/showthrea...n-Propellerads
You can also scale by finding more offers in other geos with more traffic - offers in the same category. Sometimes an offer/geo combo can only take so much traffic and you have to expand another way.
I would suggest avoiding too much focus on optimizing creatives. It takes a long time at a certain point, so much time that your campaign will die before you have an outcome for the split test. And then you end up having to look for a new offer anyway.
This is certainly true when it comes to anything to do with more aggressive angles and offers, like most mobile carrier billing ones are.
Hey @manu_adefy, thanks for the share
I just started push camps on propeller, let see how that goes. Even though the bids are higher, the conversion rate should be better, so hopefully with a bit of optimization will get it green.
Updates for today 
As @matuloo suggested, i signed up with exoclick and set up a camp, but instead of banners I created POP camp.
I let it run overnight, and now the stats look very promising, without any optimization im in green with my current lander offers setup
When looking at the stats, I see that i there are few zones that I get a lot of traffic from, that doesnt convert, so going to cut those
Also I get big portion of traffic is from Android Webview, which doesnt work for my offer, but seems I cannot cut it from targeting.
So far it's fine, since the conversion from Chrome is making up for the lose.
Browser stats can bee seen here
http://prntscr.com/jmskr2
When analysing furher the Android Webview, I see that most of the traffic is coming from the zones I mentioned above, so since I cut those, this traffic should reduce a lot.
Te remaining of the Webview traffic im gonna split between my offer and smartlink, and will see which does better.
Overall I have good feelings about the camp on this source, so gonna do some more optimization, then increase the budget.
Also after this I can look into banner traffic as well, to get more volume.
Thanks @matuloo for the tip!
As I mentioned I also started a push camps on propeller, and as of now one of the creatives has -37% ROI, and another one -4%, so there I need to test some more creatives.
Also with push some of the conversions will come later, so the current ROI will increase a bit, I expect the second creative to become breakeven.
I also started testing some more offers in another GEO as @manu_adefy suggested.
Testing 4 offers with 2 lander, quiz like and simple one.
So far from the stats one of the offers does the best, and the landers have very similar conversion rate.
At the moment with little optimization have -12% ROI, so should be able to get this into green.
For propeller ads, my white camp again stopped getting traffic, and I end up cloning it again to get the traffic going 
Im gonna test the blacklist approach on it to see if will solve this issue and also get more volume.
Will keep updated after some more test 
Nice! You seem to have a really good winner on your hands here.
And you are also testing many suggestions at once - that's the way to go!
Very much looking forward to your updates again!
I’d recommend to also copy and launch the same campaign in a lot of traffic sources. Exoclick was the one I was going to recommend but there are other sources with decent volume besides those.
As for the whitelist campaign that stops getting traffic after a while, it could be the publisher that doesn’t want your landers so they block you after a couple days but since you create new campaigns they need to block you after they notice it again.
Sent from my iPhone
Todays updates
1. Propeller - PUSH Traffic
The push campaigns that I stared on propeller are still in loss, but the good thing is one of the creatives has about 2x better CTR, so I need to test some more creatives similar to that one.
The first creative has 1.5%, and the second one 0.93% CTR. I think even 1.5% is quiet low for a push traffic, so with better creatives should be able to get it at least 4%.
Im pausing those once for now and will make some more creatives and lunch those.
You can see the stats of the camps here, for the same spent i got more clicks for the first creative, therefore better ROI since they both have very close CV

Besides my original lander that I use for the POP traffic, I made a simpler one where user doesn't have to go through the quiz, but instead is presented with a choice of prize directly.
My assumption was that from PUSH taffic, users are more engaged already from the creative copy, so they dont need same level of "aggresiveness" as POP users, and can convert better with easier flow.
So far my stats show no difference in performance of those landers.
2. Propeller - POP Traffic
I took the same simplified lander that I made for PUSH and started testing for this traffic as well. The result of the A/B test showed that it didn't convert as good as the original one, it had about 0.17% less conversion rate.
For the white camp, again traffic stopped, so cloned it again to get the traffic flowing.
3. Popcash, Clickadu
The camps on this sources are still around breakeven, with little profit, so decided to stop them so can focus more on the other sources
4. Exoclick
. POP traffic
This source is just amazing!
As I mentioned the camp was in green without even touching it, and I have a very broad targeting, monetizing both carrier and wifi traffic, and both doing good.
The camp has and ROI of 268%!!! So I need to start spending here as much as I can.
From the camps on other sources, the English speaking traffic was not covnerting, so I started on exoclick with disabling the language, but now since the camp is green, im gonna add it to the targeting and see if it converts here.
The spent didnt reach my daily budget, so Im gonna change the targeting, make it more broader, and change the spending pace to "quick delivery" instead of "distributed spent".
Stats for the camp

. Banner traffic
I also started testing banner traffic. I've uploaded 7 ads, 6 taken from adplexity, 5 generic download button, 1 win iphone banner, and another one custom made video clip type of banner.
So far the situation doesnt look that good, as the camp has -93% ROI, so far has $26 spent.
The win iphone banner for some reason receiving more traffic then the other banner (CTR 0.7%), and has more then 50% of the spent budget. The clicks from this banner didn't convert.
The highest CTR has one of the download banners, 1.03%, which resulted in just 1 conversion.
So far the least anount of impressions was sent to my custom made bunner, which again has 0.7% CTR, and resulted in 2 conversions, which is more then other banners.
Still the amount of conversion not enough to make any decision, so will continue testing more, also add some more banenrs.
Regarding the distribution of the traffic, I dont know why most of the traffic is going the 1 banner (its a Smart CPM camp, not CPC).
Banner traffic is new to me, so will need to spent some more to get feel for it, and know what works.
Overall review, amazing source for the camp, need to get as much traffic as I can here 
5. GEO #2
. Exoclick
I'll start with my new best friend Exoclick here 
The camp is as you guessed, GREEN
with not optimization, just my lander + offer setup
But there is one issue, the traffic i'm getting is pretty low, seems they dont have much traffic for this GEO. Even though they have low volume, im getting very small portion of it at the moment, so gonna test higher bids here.
. Propeller
I also took the camp over to Propeller, and seems they have quiet low traffic for it as well, and at the moment it's on breakeven sate.
. SelfAdvertiser
I just moved the camp here as well, so without any optimization has -40% ROI. Not sure about the available volume yet.
Overall the camp seems promising, just need to find more sources that have volume for the GEO.
I'm gonna get some more offers from my other network for this geo, and add them to rotation as well.
So the plan for today is to optmize the camps, and focus more on exoclick since it looks very promising overall, instead of wasting my time with my brekeven popcash, clickadu camps.

Thanks for the tips @servandosilva
Good progress bro, keep it up.
Andrew


Are you focusing just on carrier traffic here? That was traditionally less polluted with BOTs, so I'd focus on in for now. You will need to cut a lot of placements here, so prepare for it 
Todays Updates
GEO #1
1. Exoclick - Banner camp
I've added some more banners to test, so far the camp is in loss.
Are you focusing just on carrier traffic here? That was traditionally less polluted with BOTs, so I'd focus on in for now. You will need to cut a lot of placements here, so prepare for it


Seems you are well on your way to more than $500 per day!
Todays Updates
Those are the main changes that happend to the camps
GEO #1
1. Exoclick - POP
. eCPM increased a lot after creating the second camp, probably because it got into competition with my second camp, since they were running on the same zones. As a result I had drop in ROI.
. conversion rate of the cleaner lander (without js alert) is really bad, and produced -45% ROI, as a result I paused the second camp
. I analysed to see if the second camp opened up new zones, that the original camp had no access to because of the labeling
Stats showed that most of the conversion are coming from the same zones as from the original camp.
Only 3 new converting zones discovered, probably the rest of the zones need higher bids to give traffic, for now pausing this camp since it is not profitable with this new lander and apparently affected the original campaign
A new placement started sending traffic to my original camp and spent $10 with only 2 conversion, and ofcourse the traffic is identified as Android Webview
By further analysis of the camp I found that one of the categories is receiving huge amount of traffic, and even though it brings a lot of conversions, there is a big portion in that traffic that is not converting.
Seems this guy is responsible for bringing in all that non converting android webview traffic.
By drilling down further, I found the zones responsible for this, and blocked them.
Stats of category broken down by zones.

Also the only way I could find which category_name that category_id from
It might be a good idea to separate this from the main camp, to make it easier to analyise this separately, but for now keeping it, since after blocking those I expect the traffic to reduce, hope new such zones wont pop up.
For the targeting, i've opened up everything and increased the bid by 2x, lets see if it reaches the daily budget.
2. Exoclick - Banner
After targetig only carrier traffic, the traffic reducted a lot and didn't give me enough conversions to make decisions. I've increased the bid by 2x, which should bring in more traffic.
I notice that the camp is labeled with "Misleading Elements", which I assumes is because of my banners, which are download button, video player, pagination, and as a result over (10000) zones blocked my ads, so im missing on a lot of traffic here.
Will need to get some other banners that wont be labeled this way to open up those zones, but still should be clickbaity to get clicks.
GEO #2
1. Exoclick
After separating the carriers into different camps, i've got both of the into green, but the volume is low. Increased the bid to get more traffic then can make further optimization.
As you can see the spent is really really low.

2. Propeller
Camps here are at -20% ROI at the moment with low volume, that makes hard to make decisions. Testing higher bids to see if can get more traffic.
Additional Info
I've signed up with Adsterra and will be testing the camps there as well, according to the support, they have good volume for the GEO.
Also, one of my good converting offers had a daily cap, so I was sending the traffic to another offer after cap was being filled. After talking to my manager I got the cap increased, which should help with increasing the profits.
For yesterday, there was no increase in profit, we stayed on $350/day
As always, will keep posted 
Do you guys know good push traffic sources? I was checking Airpush, but the min bids seem quiet high, for 1k clicks about $15.
Couple more tips for you :
- The flags in exo are per campaign, not per banner or LP. So you need to make new campaigns when you want to use different categories of creatives (misleading and non-misleading).
- When you start several campaigns with the same targeting, they will compete with each other. To minimize cost, set both to smart CPM and bid lower on one of them.
- One thing you could try here ... in the clean campaign, block the zones that allow Java entry pop LP, so you don't bid twice on them... these are already working for you, so no need to mess with that. And try to find good zones in the new clean camp.
- When using banners, it's very important to find good LPs, I'd recommend to spend more time on it too.
Good job so far !
This is an extremely detailed follow along with a ton of great tips both from adserk and contributors - well done!
A lot of valuable advice has already been made. Here's mine:
Mind the 80/20 rule! Focus on the 20% that is getting you the most effective results!
Right now you already have good offers and landers! Instead of testing more offers and landers (which although can be very value-added tasks, sooner or later you'll start getting into the area of diminishing returns), or tweaking current campaigns, just scale the best offer(s) and lander(s) to as many sources as you can.
I know it's tempting to tweak break-even camps to make them green too, but it takes less time and effort to just scale to other traffic sources and only keep the profitable ones running at first.
Doing so will allow your profits to go up in leaps and bounds instead of by baby steps (not saying that's what's been happening - but it seems to have started to happen - again, optimizing into the area of diminishing returns).
Also, because offers can die and camps can die, milking the easiest profits at the start would be wise.
Once you've finished scaling to all the biggest / most popular networks, you can always go back and resume camps that are at breakeven, to squeeze profits out of them.
At that point, if you test more offers and landers, every time you find a better offer/lander, you'd increase your profits considerably - because the improvements would be applied across many camps.
I see that you've scaled from mainstream to adult traffic, and also from pop to banner and push traffic. Next, seek out more pop and adult sources, and also banner sources! Also, have you tried scaling to mobile DSPs yet? Start with go2mobi - they have quite good traffic volume in some of the arabic countries. I've included some tips on scaling to more traffic sources in this post:
https://stmforum.com/forum/showthrea...998#post333998
Another thing you're doing with success, is scaling similar offers and landers to other geos. That's something you can continue to do to increase profits by leaps and bounds.
Thanks so much for starting this follow-along! I'm putting it in this week's newsletter!
Amy
Todays Updates
1. Exoclick - POP Traffic
When checking the impact of 2x-ing the bid on the camp, i see that the avg CPM on my top zones did not change, also the volume stayed the same, so seems that I'm already a top bidder there.
The interesting thing is that the avg CPM is low, so either there is little competition on those zones, or the bid above me is higher then my 2x bid, so it might be worth to test 4x and see what happens.
Zone stats here


You can also test an exit pop, those are considered a bit less intrusive. One thing that comes to mind now - did you start getting paid by the affiliate network? Your daily volume is not small and you should start getting paid and make sure there are no quality complaints.

Lovely insightful thread and congratz on the profits till now!
Todays Updates
I'll just give a quick update on the new sources that I tested
1. Adsterra
After letting the camp to run for a day, we have an ROI of -67%. I see that about just 2 placements, and android webview spent the whole budget with no conversion, so gonna block those and run some more traffic.
Some placements show good performance, so i'm positive about this source, and after some more optimization can make it profitable.
2. Zeropark
Showed very poor performance from start, ROI -70%. The ROI is close to that of adsterra, but the difference here is that the conversions are scattered among different zones, so no zone is standing out.
This will require big spent to get enough information to start optimizing, since the traffic is coming from many zones, and each with little spent.
3. Avazu
No words here, very bad performance

Testing new sources comes with a cost (lets call it research cost), and for yesterday we have -$100 in profits, so we are back to $300/day.
So far the way things going for today, we gonna be pretty short in profit for today as well
1. My cloned camp from Propeller got stuck in approval state for longer than usual, and no traffic is flowing in so far
2. One of the offers stopped converting for few hours, and caused a drop in ROI, but it's now back to normal
Seems gonna be a bumpy road till we hit the goal 
Thats all for now
Woohoo to $400/day! Onwards and upwards!!
Wise decision on not continuing with the Avazu camp. But do test go2mobi - they have better quality. I had a few camps in arabic geos that were successful there. One offer in particular was doing 300+ in daily profits for many weeks in one of the geos.
Cotinuing with the 80/20 approach, I would even suggest to just doing some mass-testing of offers in different geos on both Propeller and Exoclick. These 2 are your main sources of profits at the moment and are both big networks, and jointly cover both mainstream and adult traffic. If you spend a week just launching campaigns in say the top 10 to 20 geos on both networks, identify the best offers in the best geos, then scale them to other mainstream and adult networks, I bet you can reach 4 figures.
Just a suggestion though! Just listen to your intuition. You're doing amazingly well.
Amy
Sent from my SM-G930W8 using STM Forums mobile app
Updates for Today
The offers went down for the second time in a day when the traffic was at its peak, which caused further drop in ROI, and now are officially dead.

As a result for yesterday we have -$150 profits, and ending the camp on $150/day.
I'm calling it the end of this camp, with it's highest being $400/day.
Thanks all for the awesome feedbacks along the way!
The campaign is dead, long live the campaign!



Did you not get a notification about the offer being down? How come it ran so many hours without you stopping it? Hope it was just overnight and the network didn't forget to send out an email, haha.
Aw sorry to hear!
But wow, you did a good job!
And yeah...this is something you'll get used to.
And when the next wave comes you'll know how to ride it better.
Another piece of advice: When testing, it's good to run multiple campaigns at the same time. That way you aren't holding your breath for each campaign to get to profit. You pick the promising ones to optimize, which makes it easier to ditch the unpromising ones.
But when you find something promising you can scale, FOCUS ON SCALING instead of thinking you need to start other camps to cushion the blow when the money maker dies.
Always be asking yourself the question: "What can I do today to maximize my profits?" and do that. When you have a camp you KNOW you can scale to other traffic sources to make at least some of them profitable, that would be better use of your time than setting up new camps that you have zero idea will net you profits.
You did great! Looking forward to hearing about your next win! Now you know the money is real and that you have the skills to get it. Congrats on that!
Amy
Sent from my SM-G930W8 using STM Forums mobile app
This is a really useful followalong, congrats on your progress! $300/day is not to be sniffed at!
I currently have a few pops campaigns running, which I will post in my own followalong tomorrow. One of them is mildly profitable but I am struggling to find volume, the others are still at negative ROI but I haven't done much optimisation yet.
One of my biggest challenges has been finding good offers. With that in mind, would you be able to share which network you are using?
hey @whisperscuba, believe me, finding good offers is the one of the biggest challenges for all, so it's not just you.
There are networks that have ton of dead offers sitting there, so if you are to go and test all of them out, its gonna be tough. What I would suggest you to do, is check on adplexity what type of offers are others running in the geo to have general idea of whats working at the moment. Also talk to your account manager and ask for the top offers in that geo by how much volume it's getting, and how many affs are running it. It can happen that one aff is killin it on some traffic source, so the offer gets to the top list, but it doesn't mean you can make it work as well.
Then when you find a offer thats working, start a\b testing it with offers that didn't make it to the top, since it happens a lot that the offer just didnt get enough "attention" from others, but has a good potential.
At the end you have to test a LOT of offers to find few that work for you. Clickdealer has good offers, but again a lot of offers are not converting, so talk to your manager, you can check them out, not sure if you work with them already.
One other thing about finding offers.
If you also know what definitely will not work on your traffic source even if it's a top offer on the network, you can also exclude it.
In the early days, when I used to ask for top offers, the affiliate network sometimes included stuff that had no place on mainstream pops.
Great follow-along here, so much experience lessons people can soak in! Shows a great look at a campaigns steps to scaling and also the fizzing out to campaign death, we allllll face this 
Time to get back on the horse though man, I hope you're riding this momentum and are testing a batch of new offers or you're already into a new green campaign.
Regarding offer hunting too, I normally disregard EPC as a factor of choice for a top offer, sometimes the epc can show high on the network but its not backed by much volume, although it doesn't always dictate an offer being good or not asking by top offers by total Revenue is a much better indicator of performance. But when starting out and not wanting to much competition to play in the shallow waters first find the middle ground of picking a lower tier geo but with some 'steady volume' to the offer 
Let us know how you're going man, doesn't have to be another detailed response like this again but it ignites the community and shows this game is not dead!
Awesome thread adserk. Subscribed!