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FB Disapproving Long Standing Ads - After Closer Review (33)

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I don't know what happened. I have had ads running for months if not years.

Everything is 100% whitehat, site only has a few adsense ads, titles are not sensational, images are clean, there's no clickbait, feedback is high positive low negative. Though lately this past week they have been hammering my ads 1 by 1 saying active ads are now disapproved for low quality content. So in 1 adset they'll just disapprove 1 ad, even though 3 others are very similar, but they won't touch those.

I know they are under pressure lately, however these ads have 0 I mean nothing bad about them.

Am I suddenly just getting a bunch of false positives?

I really can't figure this out.... any ideas?

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Since you run them for months/years, possible they are saturated now? Did you duplicate them already, or same thing happening then?
Try to refresh a bit more and maybe tap some new audiences.

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People are reporting all kinds of weird behavior from FB ads team lately ... they are under extremely heavy pressure, this will take some time to settle down. I doubt there is much we can do, this situation has to "calm down" ... and even when it does, some things will be different.

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It really seems random. Yes I have duplicated the ads many times with many audiences, ages etc... All of them have relevant scores of 9 or higher and high positive, low negative feedback. I will literally have slight variations of the same ad (5) of them in the same adset and just 1 will be disapproved.

I am afraid to duplicate and test new audiences. If this continues, wont' they just ban the account?

I've also noticed in my newer ads lately a lot of " your image has too much text" when there is no text at all.

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A lot of erratic behavior in terms of policy compliance and review. I'm strongly disinclined to believe that a review is in progress, but a tweak in their algos/neural networks. So a new baseline will be settled within a few weeks as this has happened in the past.

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Yeah, it does seem random on my end when it happens too, I have not been able to detect any patterns on this.

Before you upload the image, pass it through here https://www.facebook.com/ads/tools/text_overlay

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+1 on seeing erratic behavior.

Regarding "your image has too much text", I have existing ads that have previously passed the text requirement, that all of a sudden were labeled as having "too much text" and penalized with less traffic.

I trust that everything will blow over eventually - we just need to hang on and make the best of it in the meantime.



Amy

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Same behavior seen here :

Multiple Adsets, each with 1 Ad duplicated twice in the same Adset... so 3 identical Ads per Adset

Results : 1 Ads out of the 3 gets disapproved. I got this for 6 Ads this morning

Appealing I got 2 back and 4 BS random Appeal denied explanation.

Problem: apparently since I insisted to have more info as to why it has been disapproved, they finally decided that:

Hi, Thanks for writing in to us. I took a look at your ad and noticed that the content advertised by this ad is prohibited. We reserve the right to determine what advertising we accept, and we may choose to not accept ads containing or relating to certain products or services and will not allow the creation of any further Facebook Ads for this product.

It seems like since then, I can create Ads but they get disapproved right away. Seems similar to an account ban but it just feels less sad and the Ads that survived are still running...

So much love/hate with FB...

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What type of content is it? I appealed just 1 to see what would happen. Didn't want to chance appealing all 6 that I had deactivated in the past 5 days. But the appeal said, we've reviewed your ad again and determined it complies with our ad policies. Really feels like these are just false positives. Then again I am afraid if I appeal the rest, something similar will happen as you mentioned above. It's very strange though b/c there is not 1 ounce of bad/blackhat or anything that violates their policies in my ads.

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It's a prequalifying lander for a Leadgen offer (i.e. LP asking a few questions to qualify the visitor for a totally whitehat offer).

My guess is : it's fine to Appeal ONCE but if you re-appeal a denied appeal, you may end up getting a mad reviewer to take actions you really don't want...

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Running 100% WH doesn't mean you are free to go ofcourse. Ad policy is really strict when it comes to images and text. Perhaps you find a possible reason here;
https://stmforum.com/forum/showthrea...s-Your-Account

Otherwise I suggest to stress not too much at the moment since FB is kickin around like a headless chicken because of the current shit they have to deal with.

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+1
Seeing more & more disprovals on WH stuff in the past few weeks on super clean ads
"Your ad isn't approved after a closer review "

Got 2 accounts banned and manage to bring 1 back live

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For anyone who has been living under a rock for the past few weeks ...

the world has changed.

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I think it's just a matter of time before my account is banned. Still getting "your active ad is disapproved" The strange part is, my site content is my daughter playing sports and all about her sports highlights with track & field. None of it makes any sense. If I can't have a site that is my own original content, literally has happy kids playing sports ( my daughter at that) I am not sure what to expect anymore from facebook.

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Facebook is crazy last days. Just got a ban for BH campaign, aggresive creative, cloaking etc. It's like my hobby to write an appeal for every banned account and I can't believe my eyes - account got reactived few hours after I sent appeal. In the meantime, some accounts in warmup spend got bans while running completely compilant ads and "decision is final".

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FB is just super random, like it or not. In order to stay in this game, you just have to run your stuff on more than 1 accounts, regardless BH or WH.

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For anyone experiencing this, I might have a work-around.

This started happening to me a few weeks ago as well. Facebook disapproving active ads, without any type of explanation. And when I tried to launch new ads, a big portion would be disapproved right off the bat, also with no explanation.

The problem for me was my Voluum tracking link. After setting up a new custom domain for tracking, suddenly all my ads got approved. It only lasted about a week though, and now this domain is "blacklisted" as well.

I could probably keep setting up new domains once a week, but as I only have room for 3 custom domains on my current plan, that wouldn't last long.

The thing I'm doing now, is skipping my landing page when I setup an campaign in Voluum. I choose "Direct Link" and then put that link in my lander instead of the regular click-url. This means that I can't track CTR on my landing page right now, but I can at least still track conversions.

As I buy a new domain for each campaign I'm running, I tried to make the root domain redirect to the Voluum tracking link, but that didn't work. Does anyone know if it's possible to somehow set it up this way?

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I don't think that's the issue, I use google analytics for tracking and everyone I am speaking to is being hit across multiple accounts where they run very clean sites - not affiliate sites, just pure content. I am certain I could remove everything on my site and just have an article about a sports game and it would be disapproved.

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^ yes quite possible, what I do in those cases is appealing the disapproved ad - those have very high success ratio if your sh!t is clean, if not I'll make a small edit to the ad to make it compliant, wait for it to get disapproved again and then appeal <= this will be granted now and I can make the edits back to a greyhat and pass it again through review with success this time

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Quick update: in my case, even if FB **started** by just disapproving 1 random long running Ad... it seems like his bloody algo & bot is coming back to disapprove **ALL** Ads, one by one, methodically, every other day.

My Rep is pretty useless and the chat doesn't help either...

I'm not too sure but it seems like they could be enforcing more their "low content quality / disruptive user experience" rules. Some Ads get also a "negative user experience on landing page" notice in the Ad Manager...

In my case I was using a "pre-qualifying multi-step" lander (though javascript, not those BS multipages that force the browser to reload the page the generate more pageviews for the Ads shown on the site) where user had to "click" from one question to the other until he reached the final page.

Apparently this kind of multi-step JS pages could be getting flagged (false positive), despite the fact that it's pretty standard user-experience.

I also got some Ad refused because "my site was triggering auto-downloading of files" (which it doesnt) but this got quickly fixed after appealing.

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We're having the exact same issue. Across all our accounts. Some long running campaigns are now turned off because the last active ads are getting dissaproved.

Anyone already found a solution? Definitely not keywords in the ad itself. Thinking more on neg feedback / Voluum.

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Are you using lookalike audiences youve gotten from a network?
Had the same issue across accounts that are using shared lookalike audiences.

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UPDATE: So we tested a lot of stuff to see on what facebook was flagging us. We tried different Voluum domains and our dedicated one aswell. They all got approved but dissapproved later on. (next day)
We now tested direct linking to the LP's (so no Voluum link in fb). This seems to work well. 2 days without any dissapprovals. Also instantly dissapproved ads would get approved again.

This has probably to do with facebook being under heavy siege lately + the article with the voluum founder. For now we solved it by not using voluum links in Facebook. Using voluum links on the lander still seem to be ok.

EDIT: some people are hinting fb does not want redirects anymore (so less to do with voluum directly)

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Any BH-er worth his salt hasnt been using redirects on FB in ages anyway. Makes you wonder how clueless they really are over there.

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Strange how bit.ly and even custom link shorteners still work though

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Literally came back here to ask about trackers with an API that didn't have a shit stain of a footprint regardless of unique URLs. Thanks for answering!

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Voluum is a problem and Voluum themselves know and said that they are working on it.

As for disabled ads I am seeing it a lot as well. I have been able to get there re enabled by talking to chat support.

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With Binom you can customize your URLs so that you can minimize the footprint you leave, see picture
Attachment 18676
Binom also has integrated landers so that you don´t have the extra redirect from tracking link to lander, you can read about it here

https://docs.binom.org/integrate-lp.php

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Got a quick update. I haven't had a FB ad disapproved in just over a week now. I don't know why... I changed a few things on my site I thought may be disruptive, however I can't really say. Though so far no disapproves in over a week. As the one person mentioned here it seemed the bots were coming back to my account every day or every few days and just knocking out my ads 1 at a time.... like a slow death. I don't feel out of the woods yet and haven't launched many new ads in fear of them getting disapproved.

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forget I said that just got popped with another "active ad disapproved" which is funny b/c I have basically stripped my site naked. I am lost at this point to where it's just a story.

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Are you using Voluum to track? If so try taking it out and see if your ads stick. The other thing that I am seeing right now are that they are being very hard on images so try some new images as well.

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Hmmmm....it appears that in one isolated test removal of the Voluum link to a DL has resolved this.

THANK YOU to those that flagged this up.

For the last 2 weeks I've been suffering death by a thousand cuts of creative being retro disapproved.

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Thrivetracker has been aware of the hardship behind working tracking links into FB for many years now. This is why we built our Landing Page Pixel back in early 2016.

This is a solution for organic tracking as well as use in even the most white-hat arenas like Facebook or Adwords. No redirect links are present but all the same great data is gathered for your uses.

Everybody starts with thrive's 30-day free trial (so you can try it for FREE) and then if you contact me after seeing this post, I can get you a pretty kick-ass price break as well.

Special shoutout to all the Voluum users, as there is even more good news for those of YOU who are looking for a change.

Find me on Skype or message me through here - I'm available no matter what!

Cheers all,

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