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Are the Cost Really this High Right now? (39)

11-26-2011 05:40 PM #1 vuedoolor (Member)
Are the Cost Really this High Right now?

http://www.socialbakers.com/facebook-advertising/

Cayman Islands which i never heard of before is at $1.14 avg cpc
united states at $.73 avg cpc

11-26-2011 06:17 PM #2 shoent (Member)

thats q4 for ya.

11-26-2011 08:01 PM #3 Smaxor (Veteran Member)

Last month of the year is when most retail makes all their profits for the year. Black Friday is named as such because that's when most retail businesses go in the black for the year. That combined with spending the rest of their ad budgets which they may be behind on make for some high media costs.

11-27-2011 04:17 AM #4 jlang (Member)

High CTR makes everything possible.

11-27-2011 08:04 AM #5 mpyhajar (Member)

Yeah, totally agree with jlang. I'm currently getting CTR up to 1%-2% and I pay $0.03-0.06 per click. Use PagePostAds and extremely narrow targeting. Those ads are new and different, and users don't consider them ads, so CTR goes through the roof. Also use a bulk uploader. I have FB business account, and they provide their own bulk uploader, which is pretty good. First test manually, and as soon as you have found cheap clicks, launch up to 5,000 campaigns with the uploader. Be prepared to spend a ton of money as the traffic comes so fast

11-27-2011 11:13 AM #6 polarbacon (Moderator)

Quote Originally Posted by mpyhajar View Post
Yeah, totally agree with jlang. I'm currently getting CTR up to 1%-2% and I pay $0.03-0.06 per click. Use PagePostAds and extremely narrow targeting. Those ads are new and different, and users don't consider them ads, so CTR goes through the roof. Also use a bulk uploader. I have FB business account, and they provide their own bulk uploader, which is pretty good. First test manually, and as soon as you have found cheap clicks, launch up to 5,000 campaigns with the uploader. Be prepared to spend a ton of money as the traffic comes so fast
thats great but....

whats the actual ctr to the offer...or whatever your running?

11-27-2011 02:37 PM #7 alpha matt (Member)

mpyhajar, do you need to have a minimum daily spend to own a Business account? I have $2K limit right now. How much do you have?

11-28-2011 12:04 AM #8 zeno (Administrator)

I have an advert targeting age 25-34 US males, CTR of about 0.95% with over 100 clicks and it's still sitting at something like $0.17 USD. That's ridiculous pricing IMO for a CTR that high. If I was hitting age 13-17 I would be getting <$0.05 without trying. Grrrrrr

11-28-2011 02:10 PM #9 mgrunin (Member)

U.S CPC's are pretty high today.

11-28-2011 02:49 PM #10 grieve (Member)

Every country I'm advertising in right now has absurdly high CPC. Across the fucking board.

11-28-2011 02:55 PM #11 mgrunin (Member)

Canada and France are good today. United Kingdom is 20% higher than usual.

11-29-2011 01:00 PM #12 dario (Member)

So basically starting on 1st Jan 2012 we should see decent prices again ?

11-29-2011 08:08 PM #13 zeno (Administrator)

Cross your fingers? All of them.

11-30-2011 10:17 AM #14 grieve (Member)

Italy CPC is 20 cents +++++ right now.. unbelievable, haha. Wish I knew a different traffic source that I could retreat to for December

11-30-2011 04:29 PM #15 joejoechen (Member)

i'm able to run Italy traffic at about 0.13, some ads even lower. Ave ctr about 0.100-0.150 ish~u gotta run more clicks to let the CPC soak in..

11-30-2011 04:47 PM #16 mgrunin (Member)

^ Is that for their dating demo or other demos?

12-01-2011 09:57 AM #17 joejoechen (Member)

u asking me mgrunin? hmm i'm running on women demo, age any-any

12-01-2011 02:49 PM #18 grieve (Member)

Anyone ever see this before when the approval team is looking at your ad? Never seen it with the "intern" at the front of it, had a good laugh.

12-01-2011 03:05 PM #19 mgrunin (Member)

Quote Originally Posted by joejoechen View Post
u asking me mgrunin? hmm i'm running on women demo, age any-any
Yea I was. Alright cool, I just thought you guys were mentioning those CPCs for the male dating demo, if that was the case then I really had to work better on my ads hah.

Quote Originally Posted by grieve View Post
Anyone ever see this before when the approval team is looking at your ad? Never seen it with the "intern" at the front of it, had a good laugh.

We've been seeing that for years now, it actually stands for internal.

12-01-2011 03:55 PM #20 grieve (Member)

Well don't I feel silly then!? Interesting. First time I've ever seen it. O_O

12-02-2011 02:29 PM #21 grieve (Member)

I'm having a really hard time starting a new profitable campaign these past few days. CPCs are higher than ever before, and even decent CTRS (.1-.2) won't do anything to bring CPC down to any reasonable levels. Huh?

12-02-2011 04:07 PM #22 lng (Member)

prices are initially high but i am seeing lower cpc with high ctr

12-02-2011 05:12 PM #23 grieve (Member)

Problem is, with images/ads that I usually see much higher CTR, I'm seeing really slow impressions trickling in, even with absurdly high bids. I feel like I'm getting crap traffic, thus reducing CTR, etc etc. I don't usually have this problem. Something just seems.. off? ;/ Will keep testing regardless.

12-02-2011 05:37 PM #24 lng (Member)

It's the q4 effect the vets say it happens every year

12-02-2011 05:50 PM #25 abcd (AMC Alumnus)

The only thing i notice is that i have to bid very high to get impressions.

12-02-2011 09:53 PM #26 rawservices (Member)

Make some fan pages people ;-)

12-03-2011 05:18 AM #27 mgrunin (Member)

Every Q4 Facebook raises the bid floor for getting the initial impressions. They specifically do this so that the new brand/small business advertisers that decide to start/ or finish their spending budget of the year will end up paying them more money. Because these groups of advertisers are more focused on exposure than ROI, Facebook gets away with raising the bid floor. But don't fret, just go along with the inflated initial bid, score a good CTR, and you'll be getting similar CPC's you've been seeing through out the year.

12-03-2011 05:27 AM #28 grieve (Member)

Great info Martin.. pretty much what I was suspecting! Question though - I've noticed countries that typically have, say... base .20 CPC the rest of the year, are not only higher... but even when I'm bidding 60 cents I'm getting shit impressions (slow, trickle in, and CTR on powerhouse images are doing consistently terrible). To add to that, I'm seeing huge discrepancies. I tested the same image twice, first time I bid .30 CPC, got terrible trickled-in traffic, and paid 28 cents. Second time, I bid .70 CPC, got terrible trickled-in traffic, and saw .52 cent bids. What the hell is going on?

12-04-2011 07:06 AM #29 mgrunin (Member)

This is an example of a demo that required me to bid as high as 80c to get any sort of impressions. Mind you that during the initial ad creation, I was told the suggested bid was between 20c - 30c. Well after getting as high as 80c, and running the ad for 3 hours, here are the results:



Edit. Having difficulties getting the image to be larger but I'll read off some stats for those that cannot see the image:
Clicks - 437
CTR - 0.153%
Bidding CPC - 80c
CPC - 15c
Demo size - 900k+
Suggested Bid: 0.11-0.18

12-04-2011 07:17 AM #30 mgrunin (Member)

Quote Originally Posted by grieve View Post
Great info Martin.. pretty much what I was suspecting! Question though - I've noticed countries that typically have, say... base .20 CPC the rest of the year, are not only higher... but even when I'm bidding 60 cents I'm getting shit impressions (slow, trickle in, and CTR on powerhouse images are doing consistently terrible). To add to that, I'm seeing huge discrepancies. I tested the same image twice, first time I bid .30 CPC, got terrible trickled-in traffic, and paid 28 cents. Second time, I bid .70 CPC, got terrible trickled-in traffic, and saw .52 cent bids. What the hell is going on?
Judging from what you told me, 70c is still not a high enough bid to get your ad flowing. Keep going up higher, don't be afraid to go as high as $1.00. As soon as you lock in a good CTR after the first 15k impressions, you'll see yourself paying a fraction of your starting bid. Perfect example is my previous post, even though I had to bid as high as 80c to receive impressions, I ended up getting clicks for 15c each. Which is many times lower.

12-04-2011 07:22 AM #31 zeno (Administrator)

Yeah once the clicks come through on a decent CTR ad the costs are dropping to what you'd expect, or therabouts. Compared to a month ago though I definitely think it's taking a bit more clicks than normal to get them down. I guess it mainly sucks if the specific campaign your running is giving you EPCs low enough that it takes 100's and 100's of clicks to get an ad into profitland.

12-04-2011 07:24 AM #32 mgrunin (Member)

What I have noticed is that it requires the start of a new day before you see even lower CPCs. Let's say I start an ad on Day 1 and run it through out the day and get a pretty good CPC. Well when the new day (Day 2) starts, within the first couple hours I'll always have a much lower CPC + a higher CTR than I did the previous day. See this with all my ads.

12-04-2011 11:38 AM #33 polarbacon (Moderator)

Quote Originally Posted by mgrunin View Post
What I have noticed is that it requires the start of a new day before you see even lower CPCs. Let's say I start an ad on Day 1 and run it through out the day and get a pretty good CPC. Well when the new day (Day 2) starts, within the first couple hours I'll always have a much lower CPC + a higher CTR than I did the previous day. See this with all my ads.
I second this.....first day is almost always a loss.....also the ctr starts to stabilize on day 2 as well.....I have seen ads that are in the .05-06 range day 1 take a jump upto the .08 range on day 2 lately....which is often enough to get shit profitable

Don't kill your ads to early....

12-04-2011 09:56 PM #34 grieve (Member)

Thanks for all the advice! Tested this out myself today... I'm currently working in Italy for everyone's information...

.25% CTR, broad targetting, CPC is at .18 cents but only 198 clicks so I'm guessing it's going to continue to drop. Biggest issue is conversions atm (only .07 - .08 epc)... but seeing as how I've run the same offer a few weeks ago with a 15% conversion rate and around 21 cent EPC... I'm just going to be patient.

12-05-2011 05:34 PM #35 mgrunin (Member)

Quote Originally Posted by grieve View Post
Thanks for all the advice! Tested this out myself today... I'm currently working in Italy for everyone's information...

.25% CTR, broad targetting, CPC is at .18 cents but only 198 clicks so I'm guessing it's going to continue to drop. Biggest issue is conversions atm (only .07 - .08 epc)... but seeing as how I've run the same offer a few weeks ago with a 15% conversion rate and around 21 cent EPC... I'm just going to be patient.
I'm running in Italy as well so I'll share some quick info with you. I'm at a .13% CTR on broad but running at 12c CPC. My EPC at the moment is staying between 28c-33c. So there is a lot of room for you to work on, on the offer side.

12-05-2011 10:08 PM #36 grieve (Member)

I was at .202 %CTR after 850 clicks... was still paying 18 cents. My EPC on Cupid Italy (outing myself oh snap!) was .08. I was on broad as well. :/

What am I doing wrong?! I reduced budget for the ad for now because I felt like Italy had to simply just be oversaturated.

12-05-2011 10:58 PM #37 zeno (Administrator)

18c at 0.2 CTR, in Italy, after 850 clicks, WHAT! I would drop the bid to .20 and see if the CPC drops a little bit. Make sure to look at stats for the day and not lifetime so that you're looking at your daily CTR/CPC.

Also, you're running Cupid? I thought Facebook didn't approve of Cupid whatsoever, or are you cloaking? An EPC of .08 is pretty low for a dating offer - you need pretty solid maintained CTR in almost any country to keep your CPCs low enough to profit on that.

12-06-2011 02:50 AM #38 grieve (Member)

Quote Originally Posted by zeno View Post
18c at 0.2 CTR, in Italy, after 850 clicks, WHAT! I would drop the bid to .20 and see if the CPC drops a little bit. Make sure to look at stats for the day and not lifetime so that you're looking at your daily CTR/CPC.

Also, you're running Cupid? I thought Facebook didn't approve of Cupid whatsoever, or are you cloaking? An EPC of .08 is pretty low for a dating offer - you need pretty solid maintained CTR in almost any country to keep your CPCs low enough to profit on that.
Yeah... I haven't had this problem before except for when December rolled around. Wtf is up with that? And yeah, I was definitely checking my daily stats with that CTR/CPC. One thing that may be a factor is that I had a low budget overnight while I was sleeping.. (20 dollars) and the CPC is 13 cents... then I bumped up the budget to 100 and thats when the CPC skyrocketed. Could that be why?

Also, I ran Cupid app install (uncloaked). I ran this same offer a few days ago with a .21 EPC. The difference is, today/yesterday I was running ages 25-45 (broad, NOT exact age match)... where as a few days ago I was running 25-35 (exact age match.) Problem was.. Cupid sent me an email requesting that I bump up my minimum age to 30.

01-08-2012 03:34 PM #39 mojstermiha (Member)

Big and fast budget increases cause Facebook to charge you more. They want to reach the new daily limit. I also tried Cupid a few times before I learned about WOT Never got anything approved, obviously.

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