Help me with ideas on how to monetize 350k emails (13)
Hey guys,
help me with ideas on how to monetize ±350k emails, which I've collected with cpa content locking.
Majority of emails are gmail and icloud.
How would you use it to monetize?
Thank you!
What niche/vertical?
I think you should figure out your main demographic, and start from there.
- make a good deal with list management companies, they will monetize it for you and take a cut
- you kinda know the audience I guess, start e-mailing them yourself with relevant campaigns
- upload the data in FB, use it as a LLA, push relevant campaigns for that audience
- sell it to companies which might be interested
- begin a website which is relevant to the audience, start e-mailing them and send them to your website, monetize from there
(this way you also might build a valuable website -> you create new cash cow, in case e-mail database is worthless after a while)
Stickup listed the best 2 options in my opinion :
- make a good deal with list management companies, they will monetize it for you and take a cut
- begin a website which is relevant to the audience, start e-mailing them and send them to your website, monetize from there
(this way you also might build a valuable website -> you create new cash cow, in case e-mail database is worthless after a while)
I would also vote for these two.
350k emails sounds like a TON, but in reality, many of them will never be opened and many don't care at all ... since it's a result of content locking campaigns.
So you have two options, milk it quickly ... in which case it would be the best to let some experienced company handle it, since they have the funnels and products and customers (advertisers) ...
On the other hand, in case you collected those emails in certain niche or its a specific demo, you might very well use it to grow the traffic of a future web property ... you should be able to convert part of the emails into loyal subscribers of a related project and this new audience should help you to spread the world about the new project... which could be a website, forum, group ...
A 350,000 email record can be worth a lot ... or a little ... or nothing.
In fact, a 350,000 email record can even have negative value. With GDPR, the wrong email list can cost you up to Euro 20,000,000 in penalties.
It all depends on what was in the list and how it was acquired.
A broad list of 350k visitors consisting of people with no commonality except they're all human beings, would be worth a LOT less than a targeted list (of similar or even vastly smaller size) consisting of people that have some common trait among them - age group / gender / interest / behavior / etc.
If your list is targeted, you can do research to find out what that specific group of people need/want, then sell corresponding products/services to them, using pain/pleasure points to craft your ads.
Based on the massive size of your list though, my guess would be that the list is broad or untargeted. This means you can only push products/services that the a majority of the general public could use - examples:
-Antivirus
-Sweepstakes / Contests / Gambling / Casino
-Health and Beauty - e.g. weight loss (which can convert well for both genders), skin/wrinkle/antiaging products (will convert mostly for women so may turn off some of the men on your list), male enhancement (will convert only for men and will turn off some of the women on your list), health supplements....
-Dating (obviously will work better for singles, but can also convert for people that are in relationship - i.e. Ashley Madison)
I don't know how you have the list set up - whether you care about people unsubscribing from your list (if you've acquired them through opt-in) or blocking further emails from you (if you're using the same domain). If these are things you need to avoid, then I would suggest for you to test some products and angles on a small portion of your list first, and observe the results before deciding whether to push the same products to the rest of your list using the same angles.
Aside from treating your list as an untargeted list, you also have the option of converting it into a more-targeted list. Please check out my other post below, as well as the post I've linked to in it:
https://stmforum.com/forum/showthrea...l=1#post286280
That's just one example of how you can turn an untargeted list into a targeted one. With some creativity, you can come up with your own method.
Hope I've given you some food for thought!
Amy
stickupkid, vortex, matuloo, thank you very much for great tips, you've helped me a lot!
First of all, I'll try to tallk with list management companies and see how we can cooperate.
Btw, list is related to mobile apps and games. It is segmented by android / iOS users.
Originally Posted by AdzMed
Originally Posted by anonymous108
Another option would be to promote games/apps that take incentivized installs ... so those you see used in every game that gives you some "diamonds, coins" when you watch a video ad. It should also be possible to use a widget from some mobile app monetizing platform, make it part of some article/review etc ... and email that out. So like a "what's hot new games" kinda newsletter.
1 - make sure your list is opt-in. You can't email people in europe if they haven't given their explicit permission - big fines. If the list is non EU you can email them until they opt-out. Make sure to respect any anti spam regulations
2 - test before invest. Before opening expensive email accounts, time consuming deal making with list management companies, building websites etc. Do the easiest thing there is. Test two email-allowing affiliate campaigns using mailchimp.com - yes, it will be more expensive than another solution but within a few days you'll know the OPEN RATES, CTR, unique clicks, conversions, money made vs money spend. If you see no one opens or clicks - throw the list away. If you see >10% Open rate and >10% CTR (ratio click from open) and actually made some money with these sendings - then you can start spending time on all the other good solutions that were proposed here on the forum
Originally Posted by anonymous108
Which reminds me - in my post above I forgot to add to my list of verticals suitable for a broad audience: games & videos, and entertainment apps.
There are also CPI cleaner apps and browser app offers where you get paid per install (there are some converting quite well at the moment). Do you have any idea which country/countries the people on your list are predominantly from?
If they're from all over the globe, you can try international CPI offers (or at least offers that accept traffic from many geos) - do a bit of research on Adplexity and/or ask your affiliate managers and you should find some.
Most of these "international" offers will have multiple affiliate links for different geos. What you can do is set up rules on your tracker to detect where the visitor is from and send them to the correct link, then put the tracker link in emails.
Amy
Originally Posted by cbrughmans
Affiliate marketers are typically rewarded by a third party for recruiting customers. The reason we don't permit this activity is that there's no real obligation to care about subscriber satisfaction or to maintain a healthy e-commerce relationship with them. MailChimp isn't meant for this type of marketing.
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