Please provide some feedback for my shopify store (8)
Hi guys,
I would really appreciate if you can provide some feedback on this general store.
URL:https://boomboomgadgets.com/
My goal is to target english speaking people outside of US with the products that seems to be doing well in US stores. I am assuming that will help with a slightly better conversion because of so many people targeting the US audience.
Tested out 4/5 products in last 4/5 days targeting Singapore, Malaysia and UAE. Got 200 Clicks, however not a single abandon cart. Do you guys see anything that stands out? Should have had at least one abandon cart out of the 200 clicks? 
In order to support multiple currencies, I am using a multi-currency converter from Mlveda. In order to provide free shipping for different countries I am using multi-country pricing from mlveda so that i can set different prices for countries and in order to have checkout in local currency I also have their checkout app mcheckout. Support is horrible with this Mlveda team and i can't integrate the checkout app with any Abandon Protector email app or One Click Upsells at the end of the checkout. Do you have any recommendation on this entire process or how I can do this better?
So far I have followed this Ad strategy (3 Ad sets X 3 Ads). Each ad set has a different audience and each ad has a different creative (mostly testing with text, headline). Kill an ad/product with CTR < 1.5% or CPC > $1. Once i have success with an Audience/Ad i can test other countries. I have read here on STM that some people use the same ad creative and just test out multiple audience and multiple countries initially. Is that a better approach or is it better to first test out the creative?
Thanks!
The store looks pretty standard to me, quite simple design that could certainly be done better, some graphic elements and pictures are too-optimized so the quality isn't the best. But I think the product selection will will matter more than the layout.
I'm not sure about the overall strategy ... using ENG to target non-ENG markets. When I see a store that is NOT in my native language, I assume it's based in some other country which equals to LONG delivery times, problems with warranty, expensive shipping ... this is something that will hurt the sales of any shop that is not VERY unique. If there is something I want, that only a "foreign" store sells, I will buy it anyways, but if there is a local alternative at comparable price ... that always wins.
I would try to think this over or at least consult this with someone who has experience with something similar.
Site looks clean and better than 80% of the
Appreciate the feedback. I am advertising FREE shipping at the store header and at product pages so hopefully Shipping doesn't scare people off but i can see how people can be concerned about delivery times and warranty.
I have tested out 3/4 products for Middle East and i am getting a decent CTR (Link) of over 3% and CPC (link) under $0.5 but not many people adding stuff to cart and that could be attributed to the stuff you just mentioned. Anything I can do to boost there confidence as they are clicking on the ads so there is definitely some interest in the product?
Thanks!
Originally Posted by pryda5
Yea, That was the backup plan. I was hoping to get something going and then later down the road create a store for local language.
I have to redo the pages...saw this post on STM where people where talking about using google translate and just Fiver for proof reading. What is your recommendation if I go down the path of creating a store in a local language? There is also this app langify but on this app there were some bad reviews about it.
https://stmforum.com/forum/showthrea...eos-outside-us
Originally Posted by pryda5
I understand that translating a large ecom store can get costly, so you might want to setup a test to test the waters first and to prove that language was indeed the problem ... for example by picking certain niche from your inventory and translating just those product pages and possibly making a niche store for testing purposes.
On the fly translation services can definitely mess the store up, if nothing else, the formatting will break.
There is one more middle step to test ... try to run ads in local language but still featuring some english (some CTA phrase for example) but send the visits to the EN pages ... the idea is to catch their interest with local language, the english element should prefilter the non-speakers ... let's see if this delivers better results.
I would still go for full translation though.
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